Create Your Never-Ending Marketing Idea Engine For A/B Testing And Personalization
The answer lies in the most important piece of the growth puzzle: a proven process that delivers both tested results and insights for further testing. In this session, optimization thought-leader, Chris Goward, will show you proven methods that successful optimization programs use to generate and prioritize an endless stream of great test ideas.
Speaker: Chris Goward, CEO of WiderFunnel
When companies like Google, Electronic Arts, ebay, Magento, and 1-800 Flowers want great marketing optimization results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value.
He wrote the book, You Should Test That!, which redefined conversion optimization and outlines how to create dramatic business improvements. He is the brain behind the LIFT Model® and WiderFunnel System™ – conversion optimization strategies that consistently LIFT results for leading companies.
Join this free webinar: May 17th 5PM BST/6PM CET