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Webinar: Digital Transformation In The Premier League

Webinar: Digital Transformation In The Premier League

Based on Delete’s experience of working directly with Premier League club Southampton FC to launch their new official club platform, the webinar will look at the challenges and opportunities for sports brands and rights holders’ to re-engineer their approach to digital fan engagement and the commercial benefits it can provide.

With a spotlight on Customer Experience, we are going to take viewers through the process of developing a fan focused digital strategy - built around the understanding and behaviour of the modern sports fan. 

The lessons, insight and ideas that drove the creation of the innovative southamptonfc.com and the success it has delivered from a fan and commercial perspective. 

The webinar starts at 13:00 GMT.

What you will learn:

  • The importance and rewards of owning the digital fan experience
  • Why a centrally owned digital platform is core to your success
  • How taking a digital broadcaster approach to content creation and distribution can increase fan engagement on site
  • Opportunities to commercialise content through new methods of sponsorship and advertising
  • The role of customer data
  • The role of personalisation in achieving increased engagement and fan value
  • How promotions and products can be threaded through the experience via a personalised eCommerce strategy

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