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Webinar: Digital Transformation In The Premier League

Webinar: Digital Transformation In The Premier League

Based on Delete’s experience of working directly with Premier League club Southampton FC to launch their new official club platform, the webinar will look at the challenges and opportunities for sports brands and rights holders’ to re-engineer their approach to digital fan engagement and the commercial benefits it can provide.

With a spotlight on Customer Experience, we are going to take viewers through the process of developing a fan focused digital strategy - built around the understanding and behaviour of the modern sports fan. 

The lessons, insight and ideas that drove the creation of the innovative southamptonfc.com and the success it has delivered from a fan and commercial perspective. 

The webinar starts at 13:00 GMT.

What you will learn:

  • The importance and rewards of owning the digital fan experience
  • Why a centrally owned digital platform is core to your success
  • How taking a digital broadcaster approach to content creation and distribution can increase fan engagement on site
  • Opportunities to commercialise content through new methods of sponsorship and advertising
  • The role of customer data
  • The role of personalisation in achieving increased engagement and fan value
  • How promotions and products can be threaded through the experience via a personalised eCommerce strategy

Damon Mangos


ECD & Strategy Director, Delete

Damon leads from the front in helping brands and businesses to transform how they express themselves, engage customers and deliver innovation in a complex digital world.

His strengths lie in his focused strategic approach and his wealth of experience in delivering cutting edge creative solutions for the likes of Southampton FC, Red Bull, Expedia, Converse and Qatar Airways. As one of the original founders of Delete in 2001, he has successfully led and managed its growth into a internationally renowned digital agency. 


Tom Dougherty

User Experience Director, Delete 
@doughertytom

Tom works closely with businesses to define customer centric digital solutions utilising a combination of consulting, strategic thinking and UX design skills, gained over his 12 years as a lead creative partner at Delete. 

He oversees the agency’s UX and Creative Technology teams ensuring the consideration of the customer experience is at the heart of all thinking. Through the delivery of award winning work for the likes of Southampton FC, Red Bull, IKEA and Unibet Tom has built his reputation as a thought leader in the digital industry and was included in the BIMA Hot 100 in 2016.

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