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Webinar: Export myth busters - Are you speaking your customers' language?

Webinar: Export myth busters - Are you speaking your customers' language?

Join SDL and the Department for International Trade as they aim to prove or bust this age-old myth.

We've all been told that speaking your customers' language is important when exporting to new international markets. But can having the right translation strategy really help you generate new revenue, improve customer satisfaction, and gain a competitive advantage in a global marketplace?

This webinar will answer the following questions to prove points or bust some age-old myths:

  • is language important for businesses looking to grow through exporting?
  • is machine translation or human translation more effective?
  • can the cost of translation be justified?

It will include much more, including tips to ensure your messages won’t get lost in translation. You’ll hear from Robert Gorby, the Commercial VP for Mid-Market and Small Business at SDL, and DIT experts, who’ll talk about how they can help grow your business overseas.

Speakers Include:

Robert Gorby, Commercial VP for Mid-Market and Small Business, SDL

Thursday November 23rd, 2017 11:00 AM - 11:45 AM GMT

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