What's on

Webinar: Create highly personalised website experiences for your customers using Watson Marketing and Magnolia CMS

Webinar: Create highly personalised website experiences for your customers using Watson Marketing and Magnolia CMS

Web content personalisation can be difficult to get started with. Everybody understands the value, everybody wants to do it, but nobody knows where to begin. Imagine being able to quickly personalise website content, based on contact data from within Watson Marketing Campaign Automation (formerly IBM Marketing Cloud) and served by an easy-to-use, enterprise web content management system.

The Watson Marketing + Magnolia CMS integration allows you to do exactly this. Create variants of web page content in the web CMS and serve them in real time, based on the visitor’s unique data coming from Watson Marketing.

Sounds too good to be true? Join this webinar to find out just how easy website personalisation can be. Whats more, Magnolia also integrates with IBM Websphere Commerce, allowing for a completely integrated content commerce digital customer experience.


Who the webinar is for
This webinar is a must-attend for all Digital Marketing professionals and Solution Architects interested in website personalisation, based on marketing automation contact data, who are already using Watson Marketing, Magnolia CMS, or are considering them in order to benefit from website personalisation and multi-channel campaign execution. 

Presenters Include:

Moderator: Preseetha Kollamthodi, European Channel Leader, Watson Marketing, IBM

Preseetha and her team at IBM Marketing Cloud support Business Partners in delivering successful customer engagement solutions to their clients.  She has nearly over 15 years industry experience and has lead numerous marketing transformation projects for global Enterprise brands.

She educates both customers and partners on best practice and emerging developments in marketing automation and helps translate their marketing vision into tangible results.

Michael Schoenacher, Sales Engineer Europe, Watson Marketing, IBM

Michael is a Sales Engineer based in Munich/Germany and he is with IBM for almost 4 years. His focus is to demonstrate the Omni-Channel capabilities of Watson Marketing during the Pre-Sales process and supports also existing customers to enhance their Buyer Journey.
In addition he supports and enables Partners to create a seamless, engaging, and comprehensive brand experience across multiple channels.

Brian Warrick Sr. Solutions Architect, Magnolia

Brian has a passion and a long history of helping companies maximize their technology.  Having built simple homegrown CMS’, as well as working with a diverse array of CMS platforms, he understands the power of personalization in driving conversions and commerce.  When not helping clients and partners get the most out of Magnolia, Brian is likely to be found scuba diving or restoring classic vehicles.

 

Wednesday, 17th May 2017 : 5pm - 6pm CEST.

Other upcoming events

See all
Savant eCommerce Amsterdam 2021
12 October 2021

Savant eCommerce Amsterdam 2021

Driving profitability in times of shrinking margins and a look into the new decade in CX and Omnichannel. The challenges of eCommerce in the Benelux region are complex. Because the local online retail space is one of the most mature and competitive markets in the world. The best way to stand out of the crowd is a unique and comprehensive customer experience.

Read more
Savant eCommerce Berlin
26 October 2021

Savant eCommerce Berlin

A prestigious event where top level speakers and industry leading executives discuss the latest trends, network and build meaningful relationships. Join us at Savant eCommerce Berlin for two days of inspirational and best-practice sharing content, relaxed and engaging networking, and to learn from some of the eCommerce market leaders in the industry!

Read more
Savant eCommerce London
14 September 2021

Savant eCommerce London

Savant eCommerce London will explore both established and innovative approaches for you to efficiently drive profitability within your organisation. A retailer in the 2020s must explore all avenues of ensuring profitability so we will put a spotlight on several factors that need to be optimised.

Read more
Utah DMC Digital Marketing Conference
27 August 2021

Utah DMC Digital Marketing Conference

The Utah Digital Marketing Collective invites you to our 6th annual digital marketing conference. Come learn the latest marketing trends, strategies, and tools from industry-leading speakers while cultivating new relationships with industry leaders and local gurus. This event is Utah’s premier digital marketing conference: if you miss it, you miss out.

Read more
growth marketing SUMMIT 2021
2 September 2021

growth marketing SUMMIT 2021

A world class conference about digital growth. As Europe's biggest conference for digital growth and optimization, we unite like-minded optimizers from around the world. Share topics that move the digital world and learn from world-class talks. The growth marketing SUMMIT is less about Conversion Uplifts. Rather, it is about a data-driven, customer-oriented and agile approach to scale sustainably.

Read more