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Youth Marketing Strategy 2017

Youth Marketing Strategy 2017

YMS is America’s BIGGEST festival of youth marketing. With over 1,000 attendees expected in 2017, the event brings together thought leaders, top brands and innovative agencies that are pioneering movements within the youth sector.



The opening day of YMS is about helping you understand young people today. The trends that are shaping youth culture and how you can futureproof your youth marketing strategies.


Focuses on the insights and ideas you need to shape and refresh your youth marketing strategy. Be inspired by the brands and campaigns that are winning in this space.


DAY 1 Main Stage AGENDA - 10/03
Registration and Networking Breakfast
08:30 – 09:30

Class of 2025
Industry guru Matt Britton will explore what's coming next in our media/ advertising ecosystem over the next decade.
09:50 – 10:10

Navigating the digital language of youth: emojis and beyond
The language of young people changes at a frightening pace with tech a key driver, so how can brands keep up with visual slang, memes and 'live chilling' apps?
10:10 – 10:40

Get cape. Wear cape. Fly. How to unleash your brand’s superpower
What if you could find and activate your brand’s inner superpower? Keith Green from Guinness World Records will share how to become Officially Amazing!
10:40 – 11:00

The power of sport for social change
Discover how sport in its many forms has a unique power to energize, influence and impact youth communities around the world.
11:50 – 12:20

Millennials & Money: The New Grownup Frontier
Xiomara Lorenzo, Director at Society of Grownups, explores the attitudes of young people when it comes to financial well-being, confidence and making grownup decisions.
12:20 – 12:40

Future video: Making Live, 360, VR and AR experiences work in your marketing campaign
Understand how young people are incorporating new technologies in their lives and what the brands who have delved into VR and live have learnt so far.
14:20 – 14:50

AI + Consumer Experience: how artificial intelligence will impact the consumer of tomorrow
What brands are winning by demonstrating the value of AI now, and what can we learn from them?
14:50 – 15:10

Better Together: Feeding The Hunger for Community
Understand the actions that you and your brand can take to bring people together when they need each other most.
15:10 – 15:30

Mass Meditation with The Big Quiet
Join The Big Quiet's Founder, Jesse Israel, for a guided mass meditation to more deeply connect with yourself and those around you.
15:30 – 15:45

The changing face of masculinity
Masculinity is being redefined: understand how brands are tapping into future-facing men.
16:15 – 16:45

From Empowerment to Genuine Power: How Women Are Redefining Modern Culture
Understand how a generation of young women are developing their own identity in a digital, social and viral world.
16:45 – 17:05

I See You: The Power of Human Connection
Adventurer and TV host of The Kindness Diaries on Netflix, Leon Logothesis  shares his story on just how powerful human kindness can be.
17:05 – 17:25

DAY 2 Main Stage AGENDA - 10/04
Registration and Networking Breakfast
08:15 – 09:15

fr*AGILE: Is NxtGen Marketing more chemistry than science?
Joeri Van den Bergh of InSites Consulting shares how brands can speed up their marketing strategies to get ready for the new decade.
09:30 – 09:50

ARE YOU READY FOR GEN Z?: Insights Into the Next Consumer Wave
Go inside the heads, hearts, hopes, hungers, habits, homes and #hashtags Gen Z consumers.
09:50 – 10:10

Big marketing vs little marketing: who wins?
Has big marketing become too predictable? Or is little marketing too bespoke? We explore what global brands can learn from nimble start-ups and vice versa.
10:30 – 11:00

Youth 100: the top youth brands of 2017
Join our panel of young people as they discuss and celebrate which brands of 2017 have had the biggest impact.
11:30 – 12:05

Surviving the Ad Apocalypse
How damaged is our current approach to youth marketing and what do CMOs need to do to survive the Ad Apocalypse?
12:05 – 12:25

The experience economy: How young consumers value experiential
Young people today rank experiences above material purchases. How are brands delivering the exact experiences young people want?
12:25 – 12:55

Consumer psychology and the rise of digital influencers
What are the key considerations that go into a well executed digital influencer campaign?
14:20 – 14:50

Reddit - the untapped focus group of 280,000,000 people
Discover how to mine Reddit for insights by dissecting different communities and how nuances in these communities can inspire big campaigns/ideas to impact huge audiences.
15:30 – 15:50

CEO PANEL: Moving marketing up the boardroom agenda
Join our panel of leading CEOs and hear directly from top business leaders where youth marketing features in the list of priorities in the boardroom.
16:15 – 16:45

How purpose, tech, and FOMO lead to brand love
How CVS Health and DoSomething.org connect with the next generation of consumers and brand advocates.
16:50 – 17:10


Speakers Include:

Leon Logothetis, The Kindness Diaries on Netflix
Rich Antoniello, Complex Networks
Tessa Conrad, TBWA Worldwide
Marissa Fernandez, NFL
Samantha Surface, Reebok
Bryan Rosenblatt, Reddit
Melanie Cohn, Dunkin' Brands
Angela Woods, ESPN
Rob Scotland, Pandora
Evan Garber, EMGarber
Keith Green, Guinness World Records
Matt Britton, Crowdtap
Georgie Greville, Milk Makeup
Eileen Boone, CVS Health
Erin Clift, Kik
Jesse Israel, The Big Quiet
Michael Chua, Ticketmaster
Xiomara Lorenzo, Society of Grownups
Amanda Presson, Sofar Sounds
Bobby Gill, Blue Label Labs
Sophia Latessa, MemeStream
Charlie Wade, ASOS US, INC.
MaryLeigh Bliss, YPulse
Adam Grant, Campus Commandos
Jacob Chappell, SOCi
Aria Finger, DoSomething.org
Nana DeFranco, The Economist
Joeri Van den Bergh, InSites Consulting
JJ Owen, Movember Foundation
Alexandra Chalat, Beyond Sport
David Yi, Very Good Light
Jeremy Goldman, Firebrand Group
Joy Peabody, Estée Lauder Companies
Tom De Napoli, Viacom Velocity
Shawna Ryan, Gatorade
Nick Cicero, Delmondo
Natasha Mull, Mashable
Mike Hudson,Google
Lily Cloake, Wall Street Journal
Katharina PeschCentaur Media
Jill Vialet, PlayWorks
Joanne Pasternack, Golden State Warriors
Dominic Gallello, Airtime
Ashley Smalls, Complex
Alex Franklin
Bryn Sanders, Julius
Vicki Poulos, Moxy Hotels
Alyssa Bossio, Effortlyss
Ellyn Fisher, Ad Council
Nina Faulhaber, Aday
Rich Jones, Wayin
Peter Cassidy, Stackla
Livio Bisterzo, HIPPEAS
Mike Chau, Food Baby
Lisa Morales-Hellebo, REFASHIOND
Allison O'Keefe Wright, Open Mind Strategy


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