DAY 1 Main Stage AGENDA - 10/03
Registration and Networking Breakfast
08:30 – 09:30
Class of 2025
Industry guru Matt Britton will explore what's coming next in our media/ advertising ecosystem over the next decade.
09:50 – 10:10
Navigating the digital language of youth: emojis and beyond
The language of young people changes at a frightening pace with tech a key driver, so how can brands keep up with visual slang, memes and 'live chilling' apps?
Panel
10:10 – 10:40
Get cape. Wear cape. Fly. How to unleash your brand’s superpower
What if you could find and activate your brand’s inner superpower? Keith Green from Guinness World Records will share how to become Officially Amazing!
Keynote
10:40 – 11:00
The power of sport for social change
Discover how sport in its many forms has a unique power to energize, influence and impact youth communities around the world.
Panel
11:50 – 12:20
Millennials & Money: The New Grownup Frontier
Xiomara Lorenzo, Director at Society of Grownups, explores the attitudes of young people when it comes to financial well-being, confidence and making grownup decisions.
Keynote
12:20 – 12:40
Future video: Making Live, 360, VR and AR experiences work in your marketing campaign
Understand how young people are incorporating new technologies in their lives and what the brands who have delved into VR and live have learnt so far.
Panel
14:20 – 14:50
AI + Consumer Experience: how artificial intelligence will impact the consumer of tomorrow
What brands are winning by demonstrating the value of AI now, and what can we learn from them?
Keynote
14:50 – 15:10
Better Together: Feeding The Hunger for Community
Understand the actions that you and your brand can take to bring people together when they need each other most.
Keynote
15:10 – 15:30
Mass Meditation with The Big Quiet
Join The Big Quiet's Founder, Jesse Israel, for a guided mass meditation to more deeply connect with yourself and those around you.
Keynote
15:30 – 15:45
The changing face of masculinity
Masculinity is being redefined: understand how brands are tapping into future-facing men.
Panel
16:15 – 16:45
From Empowerment to Genuine Power: How Women Are Redefining Modern Culture
Understand how a generation of young women are developing their own identity in a digital, social and viral world.
Keynote
16:45 – 17:05
I See You: The Power of Human Connection
Adventurer and TV host of The Kindness Diaries on Netflix, Leon Logothesis shares his story on just how powerful human kindness can be.
Keynote
17:05 – 17:25
DAY 2 Main Stage AGENDA - 10/04
Registration and Networking Breakfast
08:15 – 09:15
fr*AGILE: Is NxtGen Marketing more chemistry than science?
Joeri Van den Bergh of InSites Consulting shares how brands can speed up their marketing strategies to get ready for the new decade.
Keynote
09:30 – 09:50
ARE YOU READY FOR GEN Z?: Insights Into the Next Consumer Wave
Go inside the heads, hearts, hopes, hungers, habits, homes and #hashtags Gen Z consumers.
Keynote
09:50 – 10:10
Big marketing vs little marketing: who wins?
Has big marketing become too predictable? Or is little marketing too bespoke? We explore what global brands can learn from nimble start-ups and vice versa.
Panel
10:30 – 11:00
Youth 100: the top youth brands of 2017
Join our panel of young people as they discuss and celebrate which brands of 2017 have had the biggest impact.
Keynote
11:30 – 12:05
Surviving the Ad Apocalypse
How damaged is our current approach to youth marketing and what do CMOs need to do to survive the Ad Apocalypse?
Keynote
12:05 – 12:25
The experience economy: How young consumers value experiential
Young people today rank experiences above material purchases. How are brands delivering the exact experiences young people want?
Panel
12:25 – 12:55
Consumer psychology and the rise of digital influencers
What are the key considerations that go into a well executed digital influencer campaign?
Panel
14:20 – 14:50
Reddit - the untapped focus group of 280,000,000 people
Discover how to mine Reddit for insights by dissecting different communities and how nuances in these communities can inspire big campaigns/ideas to impact huge audiences.
Keynote
15:30 – 15:50
CEO PANEL: Moving marketing up the boardroom agenda
Join our panel of leading CEOs and hear directly from top business leaders where youth marketing features in the list of priorities in the boardroom.
Panel
16:15 – 16:45
How purpose, tech, and FOMO lead to brand love
How CVS Health and DoSomething.org connect with the next generation of consumers and brand advocates.
Panel
16:50 – 17:10