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Traffic & Conversion Summit 2017 - San Diego, CA

Traffic & Conversion Summit 2017 - San Diego, CA

Every year, thousands of the worlds smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing. Here’s what you can expect to learn at this year’s Traffic & Conversion Summit...

New Traffic Channels
With enhancements in video ads, lead ads and segmented retargeting models, traffic channels such as Facebook and Google are making it easier and cheaper to connect with our audiences. On day 1, our VP of Marketing, Molly Pittman, will break down these traffic enhancements, and show you how you can leverage them to get more attention while simultaneously lowering acquisition costs.

New Conversion Breakthroughs
We’ve done more landing page and order form testing in the last 8 months than in the previous 18 months, combined, and our Director of Optimization, Justin Rondeau will have dozens of “copy and paste” split-tests that you can test and roll out at your own company.

New Selling Models
At T&C 2013, we introduced the now-famous 5-step conversion funnel. This year, our Co-Founder and CEO, Ryan Deiss, will reveal a massive update to this proven conversion funnel, and show how these seemingly simple tweaks are yielding higher sales, happier customers and ending the war between sales and marketing departments.

Plus ultra-current breakout sessions on topics such as:
Facebook video tests, Live video, Pinterest Promoted Pins, automated email followup sequencing, simple content marketing (that actually works), podcast launch strategies, and much, much more.

Speakers Include:

Ryan Deiss, Co-Founder & CEO, DigitalMarketer
Perry Belcher, Co-Founder & Managing Partner, DigitalMarketer
Roland Frasier, Principal Partner, DigitalMarketer
Richard Lindner, President and CMO, DigitalMarketer
Molly Pittman, Vice President, DigitalMarketer
Russ Henneberry, Editorial Director, DigitalMarketer

Agenda Topics Include:

Day 1:

8:30AM - 10AM Opening Keynote
10AM - 10:30AM Break
10:30AM - 11:15AM The Nuts & Bolts of Moving Prospects Through the Customer Journey
10:30AM - 11:15AM The Optimizer's Approach to the Perfect Product Page
10:30AM - 11:15AM How To Hire "A" Players, Document Your Processes and Scale your Marketing Agency
11:15AM - 11:45AM Break
11:45AM - 12:30PM Conversion Funnels in a Nutshell
11:45AM - 12:30PM Facebook Messenger Bots: Leveraging Artificial Intelligence for Profit
12:30PM - 2:00PM Lunch
2:00PM - 2:45PM Content Marketing In A Nutshell
2:00PM - 2:45PM Agencies Only: Learn More About DigitalMarketer's Certified Partner Program
2:45PM - 3:15PM Break
3:15PM - 4:00PM 5 Surprising Components of the Well Branded Website
3:15PM - 4:00PM Paid Traffic in a Nutshell
3:15PM - 4:00PM How to Manage a Rockstar Marketing Team
3:15PM - 4:00PM How to Get More From Your DigitalMarketer Lab Membership
4:00PM - 4:30PM Break
4:30PM - 5:15PM 3-Step Facebook Video Formula: What We've Learned From 128 Million Video Views
4:30PM - 5:15PM Social Media & Community Management In A Nutshell
4:30PM - 5:15PM TBA
4:30PM - 5:15PM Break Even (Or Bust): 5 Selling Systems that DigitalMarketer Needed for Growth
4:30PM - 5:15PM How to Use DigitalMarkter HQ to Train a Marketing Team

Day 2:

8:30AM - 10AM Opening Keynote
10:00AM - 10:30AM Break
10:30AM - 11:15AM Email Marketing In a Nutshell
10:30AM - 11:15AM How To Craft The Perfect, Attention Grabbing, ROI Producing Facebook Ad
10:30AM - 11:15AM How to Generate Leads, Fill the Pipeline and Close More Deals Using Consultative Selling
10:30AM - 11:15AM Agencies Only: Learn More About DigitalMarketer’s Certified Partner Program
11:15AM - 11:45AM Break
11:45AM - 12:30AM The Display Grid: How to Build & Scale High Converting GDN Campaigns
11:45- 12:30AM Search Marketing In a Nutshell
11:45AM - 12:30AM The Ecommerce Marketers Guide to Email Automation
11:45AM - 12:30AM Surveys Suck! How to Know What Your Customer Wants Without Asking
12:30PM - 2:00PM Lunch
2:00PM - 2:45PM How to Architect an Ideal Sales Conversation
2:00PM - 2:45PM Optimization & Testing In a Nutshell
2:00PM - 2:45PM Agencies Only: Learn More About DigitalMarketer’s Certified Partner Program
2:45PM - 3:15PM Break
3:14PM - 4:00PM Data & Analytics In a Nutshell
3:14PM - 4:00PM How to Get More From Your DigitalMarketer Lab Membership
4:00PM - 4:30PM Break
4:30PM - 5:15PM How to Use DigitalMarketer HQ to Train and Equip a Marketing Team
5:15PM - 5:45PM Break

Day 3:

8:30AM - 10AM Opening Keynote
10:00AM - 10:30AM Break
10:30AM - 11:15AM How to get Search & Social Rankings with Google AMP and Facebook Instant Articles
11:45AM - 12:30PM How to Capture and Engage Your Audience with Visual Content Marketing
12:30PM - 2:00PM Lunch
2:00PM - 2:45PM Breakouts
2:45PM - 3:15PM Break
3:15PM - 4:00PM Closing Keynote

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