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Social Media Week - London

Social Media Week - London

In 2017, we will explore our global theme “Language and the Machine”, which examines how algorithms are shaping human language communication.

At SMW London we will explore the theme through more than 50 sessions, including: mainstage talks, interviews, panel sessions and workshops.

The event will feature two stages, including a 500 person theatre and a second stage that seats 125, co-working lounges, speaker AMA lounge, VR showcase, technology vendors, complimentary coffee, snacks and lunch options. Networking Happy Hours will conclude each of the first three days: Tuesday – Thursday.

Agenda Topics Include:

Sep 12 Tuesday
Creating Social Gold: The Art of Platform Specificity
2:00 PM - 2:45 PM
Hosted by That Lot
BFI Southbank: Stage One

Sep 13 Wednesday
Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social
4:35 PM - 5:20 PM
Hosted by National Geographic
BFI Southbank: Stage One

Sep 13 Wednesday
Keep The Human in The Machine: Speaking With a Human Touch
1:30 PM - 1:55 PM
Hosted by HeyHuman
BFI Southbank: Stage Two

Sep 13 Wednesday
When Did Media Kill Social Media: The 10 New Rules for Winning
1:30 PM - 1:55 PM
Hosted by BBH
BFI Southbank: Stage One

Sep 13 Wednesday
Hollywood is Not Just for the Movies: Brands Need Trailers Too
3:15 PM - 3:40 PM
Hosted by Engine
BFI Southbank: Stage One

Sep 14 Thursday
Let's Ensure Personalization Doesn't Become Isolation
3:15 PM - 3:40 PM
Hosted by Google
BFI Southbank: Stage One

Speakers Include:

Yuval Dvir, Head of Partnerships, Google Cloud, Google
Aoife McGuinness, Innovator, HeyHuman
Ben Shaw, Head of BBH Live, BBH
Debbie Klein, CEO, Engine Europe and Asia Pacific
Nadine Heggie, Vice President, Global Partnerships, National Geographic Partners Europe & Africa
David Schneider, Creative Director , That Lot
Victoria Partridge, Associate Director, Ogilvy
Shane Snow, Co-Founder & CCO, Contently

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