Here’s why our conference is the must-attend event of the year:

• Learn from a mix of experienced in-house practitioners and award-winning agencies to get a 360° view on what it takes to execute a successful, revenue-driving social media strategy.
• Build a content strategy that’s sustainable, scalable and drives business growth.
• Leverage practical, tangible strategies to differentiate your brand in a crowded marketplace.
• Strategically integrate social media tools to run more effective, engaging campaigns.
• Meet other organizations with challenges just like yours — and learn how they are overcoming them.
• Connect and have conversations with the speakers and brands that inspire you most.
• Engage in interactive sessions with clear, actionable frameworks and takeaways.
• Learn best practices to leverage emerging social channels and stay ahead of the curve.

Day 1:

8:00 AM Breakfast & Registration for workshop attendees
9:00 AM Workshop A: Social selling: How to improve sales using LinkedIn and Twitter
9:00 Workshop B (FULL DAY): Building, launching and measuring your employee advocacy program (Part 1)
12:00 PM Networking Lunch for workshop attendees
1:00 PM Workshop A: Building a social media care program that drives brand advocacy and revenue
1:00 PM Workshop B: Building, launching and measuring your employee advocacy program (Part 2)
4:00 PM Day 1 Concludes

Day 2:

7:30 AM Registration and Breakfast  
8:30 AM Welcome by conference producer Breanna Jacobs  
8:35 AM Opening remarks by emcee
8:45 AM Opening keynote: Rethink collecting customer data
9:30 AM Panel: The CMO's role as a social media participant and leader
10:15 AM Fireside chat - How Casper leverages paid social to bring the brand to life
10:45 AM Sponsor meet & greet / networking break
11:00 AM Track A: Social Media Strategy Development
11:00 AM Track B: Optimizing Social Media Channels
11:00 AM Track C: Content Creation & Storytelling
12:30 PM Networking Lunch (Commandants Room)
1:30 PM Integrating social media into your digital and traditional media marketing campaigns
1:30 PM Snapchat for business: Fundamentals to grow, scale, and convert
1:30 PM How San Francisco Travel built a "break through" content strategy to get heard through the noise
2:15 PM Case study: What it takes to successfully pitch, launch, and grow a social media employee advocacy & influencer program
2:15 PM Leveraging social media to drive traditional media and creating buzz both on and offline - An ASPCA 150th anniversary case study
2:15 PM Connecting to your customer in real-time: Hacks to ensure you're connecting with the right message, right time and right medium
3:00 PM Networking Break
3:30 PM Panel: Do your social campaigns give you PCSD?
4:15 PM Closing keynote: How Kaiser powers brand advocacy for 200,000 employees and physicians worldwide
5:00 PM Day 2 Concludes // Networking Reception

Day 3:

8:00 AM Registration & Breakfast
8:45 AM Welcome by Conference producer Breanna Jacobs
8:50 AM Opening remarks by emcee, Bernie Borges
9:00 AM Opening keynote case study: How Gatorade leverages the native functionality of social platforms to build compelling customer experiences
9:45 AM Keynote: Why video marketing is the #1 way to engage your customers - without bankrupting your budget
10:30 AM Sponsor Meet & Greet / Networking Break
11:00 AM Track A: Driving Social Media & Content Marketing ROI
11:00 AM Track B: Harnessing Social Data & Analytics for Improved Customer Experiences
11:00 AM Track C: Social Media Monitoring, Listening & Customer Service
12:30 PM Networking Lunch
1:30 PM Case study: Beyond the Walls – Bringing in-person events to life via social media activations
1:30 PM Beyond just numbers: Measuring brand sentiment to improve customer communications on social media channels
1:30 PM Creating an all-in-one customer service platform at Mayfield Robotics: Where social media and customer feedback collide
3:00 PM Afternoon Networking Break
3:15 PM Closing keynote: Staying relevant in a constantly evolving cultural & digital landscape    

Speakers Include:

Jascha Kaykas-Wolff, Chief Marketing Officer, Mozilla
Layla Revis, Vice President, Global Social Media, Oracle
Dave Perry, Vice President, Social Media, Nick
Terri Rockovich, VP of Marketing, Acquisition and Retention, Casper
Stacey DePolo, Social Advocacy Manager, Godaddy
Regan Ogner, Head of Global Channel Marketing, Intel
Maria Saltz, Sr. Manager, Social Media and PR Analytics, Adobe