Agenda Topics Include:
SMX West In-Person Networking – Monday, March 20, 2017
6:00 PM- 7:00 PM (1 hour)
SMX West – Tuesday, March 21, 2017
7:00 AM-9:00 AM Breakfast & Registration
9:00 AM-10:00 AM Keynote TBA
10:00 AM-10:45 AM Refreshments
10:45 AM-12:00 PM AMP: The Next Generation
10:45 AM-12:00 PM The Definitive Guide To Local Search Ranking Factors
10:45 AM-12:00 PM Advertising In Maps: Unparalleled Local Context
10:45 AM-12:00 PM Harnessing The Power Of Online Reviews
10:45 AM-12:00 PM Keyword Research & Copywriting for Search Success
Noon-1:30 PM (1 hr 30 min) Lunch, Expo Hall & SMX Theater Opens
1:30 PM-2:45 PM The Nine Billion Ads Of Search
1:30 PM-2:45 PM The Rapidly Changing World Of Offline Targeting And Attribution
1:30 PM-2:45 PM Link Building Fundamentals
2:45 PM-3:15 PM Refreshments & Expo Hall Time
3:15 PM-4:30 PM Optimizing Content For Voice Search & Virtual Assistants
3:15 PM-4:30 PM Fun (And Profit!) With Dynamic Ads
3:15 PM-4:30 PM Inside The Amazon Shopping Engine
3:15 PM-4:30 PM Brick & Mortar's Secret Weapon: Search Data
3:15 PM-4:30 PM Paid Search Fundamentals
4:30 PM-4:45 PM Refreshments & Expo Hall Time
4:45 PM-6:00 PM SEO & Social: A Match Made In Marketing Heaven
4:45 PM-6:00 PM Always Be Testing To Always Be Closing
4:45 PM-6:00 PM Getting The Most Out Of Google & Bing Shopping
4:45 PM-6:00 PM Search Engine Friendly Web Design
6:00 PM - 7:00 PM Expo Hall Reception
SMX West – Wednesday, March 22, 2017
7:00 AM-9:00 AM Breakfast & Registration
9:00 AM-10:15 AM SEO For Google's Mobile-First Index & Mobile-Friendly World
9:00 AM-10:15 AM Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
9:00 AM-10:15 AM Conversion Rates & The Law of Diminishing Astonishment
10:15 AM-10:45 AM Refreshments, Expo Hall & SMX Theater Opens
10:45 AM-12:00 PM What SEOs Need To Know About Progressive Web Apps
10:45 AM-12:00 PM What's New With Google Firebase App Indexing
10:45 AM-12:00 PM The Great Debate: PWAs Or Apps?
10:45 AM-12:00 PM Your Mobile PPC Sucks (But It Doesn't Have To!)
10:45 AM-12:00 PM Your Retargeting Sucks (But It Doesn't Have To!)
10:45 AM-12:00 PM Google Analytics And The Rise Of (Free!) DIY Audience Marketing
10:45 AM-12:00 PM How To Use Event Tracking To Improve Marketing Performance
Noon-1:30 PM Lunch & Expo Hall Time
1:30 PM-2:45 PM Successful SEO Using Markup & Structured Data
1:30 PM-2:45 PM What To Do When Google Can't Understand Your JavaScript
1:30 PM-2:45 PM Survive & Thrive With SMB PPC
1:30 PM-2:45 PM Intelligent Bidding Using Non-SEM Marketing Data
1:30 PM-2:45 PM The Lowdown On Google Customer Match
2:45 PM - 3:30 PM Refreshments & Expo Hall Time
3:30 PM-4:45 PM Awesome session TBA
3:30 PM-4:45 PM Conquering Google Display & Gmail Ad Targeting
4:45 PM-5:00 PM Break
5:00 PM-6:00 PM Keynote - TBA
9:00 PM-11:00 PM SMX After Dark
SMX West – Thursday, March 23, 2017
7:30 AM-9:00 AM Breakfast & Registration
9:00 AM-10:15 AM Solving SEO Issues In Google's Post-Update World
9:00 AM-10:15 AM Advanced Audience Targeting
9:00 AM-10:15 AM Brands Talk Search Marketing
9:00 AM-10:15 AM SEM Tune-Up Clinic With The SMX Mechanics
10:15 AM-10:45 AM Refreshments
10:45 AM-12:00 PM AMA With Google Search
10:45 AM-12:00 PM How To Find, Hack & Build Great AdWords Scripts
10:45 AM-12:00 PM Creating a Customer-Driven Content Strategy
10:45 AM-12:00 PM SEO Site Clinic
12:00 PM-1:00 PM Lunch
1:00 PM-2:00 PM Tis The Season: SEO For Annual Events
1:00 PM-2:00 PM Winning At Organic Search By Taking SERP Market Share
1:00 PM-2:00 PM Ad Copy Testing With Google's Ad Variation Tool
1:00 PM-2:00 PM The New 1+1=3: Using Search Marketing to Amplify TV Buys
1:00 PM-2:00 PM SEO & PPC In Trademark Law: The High Price Of What You Don't Know
1:00 PM-2:00 PM Social Media Clinic
2:00 PM-2:15 PM Break
2:15 PM-3:15 PM Meet The SEOs
2:15 PM-3:15 PM Updating Your SEM Toolbox With New Shiny Tools
2:15 PM-3:15 PM Link Building Clinic
3:15 PM-3:30 PM Break
3:30 PM-4:15 PM Best Of Show / Key SMX Takeaways