What's on

SMX West - San Jose, CA

SMX West - San Jose, CA

Search marketing continues to be the biggest and most powerful form of digital marketing. Search Marketing Expo has been the leading conference for SEO & SEM professionals since 2007, helping thousands of marketing practitioners succeed with actionable tactics.

  • You’ll leave SMX with tactics, tips and techniques you’ll implement immediately to drive traffic, convert visitors and grow your business.
     
  • SMX is programmed by Search Engine Land, the search marketing industry’s publication of record. You get all the great Search Engine Land content -- live -- from Search Engine Land’s editors and industry thought leaders.
     
  • There’s always a paid search advertising session for you to attend. SEM. All day. Every day.
     
  • You'll always find a session on search engine optimization happening. SEO. All day. Every day.
     
  • Fluent in search marketing? SMX speaks your language, with no dumbing-down. You’ll find many sessions that address SEO and SEM at a high-level.
     
  • New to SEO and SEM? The SMX Boot Camp gets you up-to-speed and prepared for the rest of the conference and to get to work.
     
  • The format of SMX sessions are carefully selected to match the topic. Solo sessions offer deep expert dives. Panels provide a variety of viewpoints. Roundtables ditch PowerPoints when 100% discussion is helpful. Clinics address your specific needs.
     
  • Ever been stuck at a single-track conference and bored with a particular topic? SMX’s multiple tracks means there’s always a session of interest going on. No yawning!
     
  • The SMX Expo Hall is the largest gathering of search marketing solution providers. You’re certain to find one that helps you do your job better.
     
  • Attendees. Speakers. Exhibitors. Meet them at structured and informal networking events. You’ll make valuable and lasting connections.
     
  • SMX is the only event that’s 100% search marketing. We passionately believe that SEO and SEM deserve the spotlight. You’ll love coming home to a place that celebrates your work.
     
  • SMX isn’t backed by a software company or digital agency. It isn’t a customer event that dabbles with the occasional search topic. SMX unbiased, vendor-agnostic content designed to help you succeed.

 

T.B.C.

Agenda Topics Include:

SMX West In-Person Networking – Monday, March 20, 2017
6:00 PM- 7:00 PM (1 hour)

SMX West – Tuesday, March 21, 2017
7:00 AM-9:00 AM Breakfast & Registration
9:00 AM-10:00 AM Keynote TBA
10:00 AM-10:45 AM Refreshments
10:45 AM-12:00 PM AMP: The Next Generation
10:45 AM-12:00 PM The Definitive Guide To Local Search Ranking Factors
10:45 AM-12:00 PM Advertising In Maps: Unparalleled Local Context
10:45 AM-12:00 PM Harnessing The Power Of Online Reviews
10:45 AM-12:00 PM Keyword Research & Copywriting for Search Success
Noon-1:30 PM (1 hr 30 min) Lunch, Expo Hall & SMX Theater Opens
1:30 PM-2:45 PM The Nine Billion Ads Of Search
1:30 PM-2:45 PM The Rapidly Changing World Of Offline Targeting And Attribution
1:30 PM-2:45 PM Link Building Fundamentals
2:45 PM-3:15 PM Refreshments & Expo Hall Time
3:15 PM-4:30 PM Optimizing Content For Voice Search & Virtual Assistants
3:15 PM-4:30 PM Fun (And Profit!) With Dynamic Ads
3:15 PM-4:30 PM Inside The Amazon Shopping Engine
3:15 PM-4:30 PM Brick & Mortar's Secret Weapon: Search Data
3:15 PM-4:30 PM Paid Search Fundamentals
4:30 PM-4:45 PM Refreshments & Expo Hall Time
4:45 PM-6:00 PM SEO & Social: A Match Made In Marketing Heaven
4:45 PM-6:00 PM Always Be Testing To Always Be Closing
4:45 PM-6:00 PM Getting The Most Out Of Google & Bing Shopping
4:45 PM-6:00 PM Search Engine Friendly Web Design
6:00 PM - 7:00 PM Expo Hall Reception

SMX West – Wednesday, March 22, 2017
7:00 AM-9:00 AM Breakfast & Registration
9:00 AM-10:15 AM SEO For Google's Mobile-First Index & Mobile-Friendly World
9:00 AM-10:15 AM Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
9:00 AM-10:15 AM Conversion Rates & The Law of Diminishing Astonishment
10:15 AM-10:45 AM Refreshments, Expo Hall & SMX Theater Opens
10:45 AM-12:00 PM What SEOs Need To Know About Progressive Web Apps
10:45 AM-12:00 PM What's New With Google Firebase App Indexing
10:45 AM-12:00 PM The Great Debate: PWAs Or Apps?
10:45 AM-12:00 PM Your Mobile PPC Sucks (But It Doesn't Have To!)
10:45 AM-12:00 PM Your Retargeting Sucks (But It Doesn't Have To!)
10:45 AM-12:00 PM Google Analytics And The Rise Of (Free!) DIY Audience Marketing
10:45 AM-12:00 PM How To Use Event Tracking To Improve Marketing Performance
Noon-1:30 PM Lunch & Expo Hall Time
1:30 PM-2:45 PM Successful SEO Using Markup & Structured Data
1:30 PM-2:45 PM What To Do When Google Can't Understand Your JavaScript
1:30 PM-2:45 PM Survive & Thrive With SMB PPC
1:30 PM-2:45 PM Intelligent Bidding Using Non-SEM Marketing Data
1:30 PM-2:45 PM The Lowdown On Google Customer Match
2:45 PM - 3:30 PM Refreshments & Expo Hall Time
3:30 PM-4:45 PM Awesome session TBA
3:30 PM-4:45 PM Conquering Google Display & Gmail Ad Targeting
4:45 PM-5:00 PM Break
5:00 PM-6:00 PM Keynote - TBA
9:00 PM-11:00 PM SMX After Dark

SMX West – Thursday, March 23, 2017
7:30 AM-9:00 AM Breakfast & Registration
9:00 AM-10:15 AM Solving SEO Issues In Google's Post-Update World
9:00 AM-10:15 AM Advanced Audience Targeting
9:00 AM-10:15 AM Brands Talk Search Marketing
9:00 AM-10:15 AM SEM Tune-Up Clinic With The SMX Mechanics
10:15 AM-10:45 AM Refreshments
10:45 AM-12:00 PM AMA With Google Search
10:45 AM-12:00 PM How To Find, Hack & Build Great AdWords Scripts
10:45 AM-12:00 PM Creating a Customer-Driven Content Strategy
10:45 AM-12:00 PM SEO Site Clinic
12:00 PM-1:00 PM Lunch
1:00 PM-2:00 PM Tis The Season: SEO For Annual Events
1:00 PM-2:00 PM Winning At Organic Search By Taking SERP Market Share
1:00 PM-2:00 PM Ad Copy Testing With Google's Ad Variation Tool
1:00 PM-2:00 PM The New 1+1=3: Using Search Marketing to Amplify TV Buys
1:00 PM-2:00 PM SEO & PPC In Trademark Law: The High Price Of What You Don't Know
1:00 PM-2:00 PM Social Media Clinic
2:00 PM-2:15 PM Break
2:15 PM-3:15 PM Meet The SEOs
2:15 PM-3:15 PM Updating Your SEM Toolbox With New Shiny Tools
2:15 PM-3:15 PM Link Building Clinic
3:15 PM-3:30 PM Break
3:30 PM-4:15 PM Best Of Show / Key SMX Takeaways

Other upcoming events

See all
eTail Germany 2019
7 March 2019

eTail Germany 2019

Get it in your calendar, eTail is back. This March 7-8 in Berlin, join DACH's top retailing minds and become king of the retail jungle. Hear from retail's most progressive stores Otto, Cyberport and Zalando as they not only talk about a seamless and personalised online shopping experience, but give you actionable objectives for your retail strategy.

Read more
2018, Webinars that Rocked
19 December 2018

2018, Webinars that Rocked

Webinars are the best way to generate leads and engage with your prospects and customers. However, for most of us, webinars are still simply talking powerpoint presentations. Isn’t it time your webinars truly rocked?

Read more
Customer Insights for CX Personalization: Which Data Matters Most?
24 January 2019

Customer Insights for CX Personalization: Which Data Matters Most?

While most marketers understand the value of capturing and analyzing customer data in aggregate, many still struggle to extract value from personalized customer data. Yet, this is arguably where the highest value lies.

Read more
Webinar Marketing Predictions for 2019
23 January 2019

Webinar Marketing Predictions for 2019

In the age of digital marketing, webinars have become the primary way that companies engage their audiences—in a human way. But webinar marketing is changing fast, are you ready for what’s next?

Read more
B2B Marketing Expo
27 March 2019

B2B Marketing Expo

Join us for the anticipated return of the B2B Marketing Expo, Europe’s largest and most comprehensive event shaping the marketers of the future!

Read more