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SMX West - San Jose, CA

SMX West - San Jose, CA

Search marketing continues to be the biggest and most powerful form of digital marketing. Search Marketing Expo has been the leading conference for SEO & SEM professionals since 2007, helping thousands of marketing practitioners succeed with actionable tactics.

  • You’ll leave SMX with tactics, tips and techniques you’ll implement immediately to drive traffic, convert visitors and grow your business.
     
  • SMX is programmed by Search Engine Land, the search marketing industry’s publication of record. You get all the great Search Engine Land content -- live -- from Search Engine Land’s editors and industry thought leaders.
     
  • There’s always a paid search advertising session for you to attend. SEM. All day. Every day.
     
  • You'll always find a session on search engine optimization happening. SEO. All day. Every day.
     
  • Fluent in search marketing? SMX speaks your language, with no dumbing-down. You’ll find many sessions that address SEO and SEM at a high-level.
     
  • New to SEO and SEM? The SMX Boot Camp gets you up-to-speed and prepared for the rest of the conference and to get to work.
     
  • The format of SMX sessions are carefully selected to match the topic. Solo sessions offer deep expert dives. Panels provide a variety of viewpoints. Roundtables ditch PowerPoints when 100% discussion is helpful. Clinics address your specific needs.
     
  • Ever been stuck at a single-track conference and bored with a particular topic? SMX’s multiple tracks means there’s always a session of interest going on. No yawning!
     
  • The SMX Expo Hall is the largest gathering of search marketing solution providers. You’re certain to find one that helps you do your job better.
     
  • Attendees. Speakers. Exhibitors. Meet them at structured and informal networking events. You’ll make valuable and lasting connections.
     
  • SMX is the only event that’s 100% search marketing. We passionately believe that SEO and SEM deserve the spotlight. You’ll love coming home to a place that celebrates your work.
     
  • SMX isn’t backed by a software company or digital agency. It isn’t a customer event that dabbles with the occasional search topic. SMX unbiased, vendor-agnostic content designed to help you succeed.

 

T.B.C.

Agenda Topics Include:

SMX West In-Person Networking – Monday, March 20, 2017
6:00 PM- 7:00 PM (1 hour)

SMX West – Tuesday, March 21, 2017
7:00 AM-9:00 AM Breakfast & Registration
9:00 AM-10:00 AM Keynote TBA
10:00 AM-10:45 AM Refreshments
10:45 AM-12:00 PM AMP: The Next Generation
10:45 AM-12:00 PM The Definitive Guide To Local Search Ranking Factors
10:45 AM-12:00 PM Advertising In Maps: Unparalleled Local Context
10:45 AM-12:00 PM Harnessing The Power Of Online Reviews
10:45 AM-12:00 PM Keyword Research & Copywriting for Search Success
Noon-1:30 PM (1 hr 30 min) Lunch, Expo Hall & SMX Theater Opens
1:30 PM-2:45 PM The Nine Billion Ads Of Search
1:30 PM-2:45 PM The Rapidly Changing World Of Offline Targeting And Attribution
1:30 PM-2:45 PM Link Building Fundamentals
2:45 PM-3:15 PM Refreshments & Expo Hall Time
3:15 PM-4:30 PM Optimizing Content For Voice Search & Virtual Assistants
3:15 PM-4:30 PM Fun (And Profit!) With Dynamic Ads
3:15 PM-4:30 PM Inside The Amazon Shopping Engine
3:15 PM-4:30 PM Brick & Mortar's Secret Weapon: Search Data
3:15 PM-4:30 PM Paid Search Fundamentals
4:30 PM-4:45 PM Refreshments & Expo Hall Time
4:45 PM-6:00 PM SEO & Social: A Match Made In Marketing Heaven
4:45 PM-6:00 PM Always Be Testing To Always Be Closing
4:45 PM-6:00 PM Getting The Most Out Of Google & Bing Shopping
4:45 PM-6:00 PM Search Engine Friendly Web Design
6:00 PM - 7:00 PM Expo Hall Reception

SMX West – Wednesday, March 22, 2017
7:00 AM-9:00 AM Breakfast & Registration
9:00 AM-10:15 AM SEO For Google's Mobile-First Index & Mobile-Friendly World
9:00 AM-10:15 AM Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
9:00 AM-10:15 AM Conversion Rates & The Law of Diminishing Astonishment
10:15 AM-10:45 AM Refreshments, Expo Hall & SMX Theater Opens
10:45 AM-12:00 PM What SEOs Need To Know About Progressive Web Apps
10:45 AM-12:00 PM What's New With Google Firebase App Indexing
10:45 AM-12:00 PM The Great Debate: PWAs Or Apps?
10:45 AM-12:00 PM Your Mobile PPC Sucks (But It Doesn't Have To!)
10:45 AM-12:00 PM Your Retargeting Sucks (But It Doesn't Have To!)
10:45 AM-12:00 PM Google Analytics And The Rise Of (Free!) DIY Audience Marketing
10:45 AM-12:00 PM How To Use Event Tracking To Improve Marketing Performance
Noon-1:30 PM Lunch & Expo Hall Time
1:30 PM-2:45 PM Successful SEO Using Markup & Structured Data
1:30 PM-2:45 PM What To Do When Google Can't Understand Your JavaScript
1:30 PM-2:45 PM Survive & Thrive With SMB PPC
1:30 PM-2:45 PM Intelligent Bidding Using Non-SEM Marketing Data
1:30 PM-2:45 PM The Lowdown On Google Customer Match
2:45 PM - 3:30 PM Refreshments & Expo Hall Time
3:30 PM-4:45 PM Awesome session TBA
3:30 PM-4:45 PM Conquering Google Display & Gmail Ad Targeting
4:45 PM-5:00 PM Break
5:00 PM-6:00 PM Keynote - TBA
9:00 PM-11:00 PM SMX After Dark

SMX West – Thursday, March 23, 2017
7:30 AM-9:00 AM Breakfast & Registration
9:00 AM-10:15 AM Solving SEO Issues In Google's Post-Update World
9:00 AM-10:15 AM Advanced Audience Targeting
9:00 AM-10:15 AM Brands Talk Search Marketing
9:00 AM-10:15 AM SEM Tune-Up Clinic With The SMX Mechanics
10:15 AM-10:45 AM Refreshments
10:45 AM-12:00 PM AMA With Google Search
10:45 AM-12:00 PM How To Find, Hack & Build Great AdWords Scripts
10:45 AM-12:00 PM Creating a Customer-Driven Content Strategy
10:45 AM-12:00 PM SEO Site Clinic
12:00 PM-1:00 PM Lunch
1:00 PM-2:00 PM Tis The Season: SEO For Annual Events
1:00 PM-2:00 PM Winning At Organic Search By Taking SERP Market Share
1:00 PM-2:00 PM Ad Copy Testing With Google's Ad Variation Tool
1:00 PM-2:00 PM The New 1+1=3: Using Search Marketing to Amplify TV Buys
1:00 PM-2:00 PM SEO & PPC In Trademark Law: The High Price Of What You Don't Know
1:00 PM-2:00 PM Social Media Clinic
2:00 PM-2:15 PM Break
2:15 PM-3:15 PM Meet The SEOs
2:15 PM-3:15 PM Updating Your SEM Toolbox With New Shiny Tools
2:15 PM-3:15 PM Link Building Clinic
3:15 PM-3:30 PM Break
3:30 PM-4:15 PM Best Of Show / Key SMX Takeaways

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