SMX is the only conference series entirely devoted to search marketing and how search fits in the marketing mix. It provides a welcoming environment for digital marketers and a “home” for dedicated search marketers, a place where everyone “gets it.”

SMX is not a marketing event or user meeting produced by a vendor or digital agency. SMX is programmed by the team at Search Engine Land, the publication of record for search marketers. So rest assured, what you’ll learn is what you need to know to stay ahead of the curve.

Search marketing is the biggest area of digital marketing. You’ll make the smartest investment decision by attending SMX East!

Tuesday, October 24th

7:00 AM-9:00 AM Breakfast/Registration

9:00 AM-10:15 AM
SEO Ranking Factors In 2017: What's Important, What's Not
The Art & Science Of Crafting Successful Ads
Shopping Campaign Tips & Tricks You'll Want To Own
Keyword Research & Copywriting For Search Success

10:15 AM-10:45 AM Refreshments

10:45 AM-12:00 PM
How to Maximize & Measure Performance on the Google Display Network
Paid Search Fundamentals

10:30 AM-11:15 AM
Why Going Global Is Essential To Your Business

10:45 AM-11:10 AM
Hack Your Search Targeting with Synthetic Locations

11:10 AM-11:35 AM
Harnessing The Power Of Online Reviews

11:15 AM-12:00 PM
Speaking In Tongues: Mastering Multinational Search

11:35 AM-12:00 PM
TBA

Noon-1:30 PM

1:30 PM-2:45 PM
Getting AMPed: Essential Info About Google Accelerated Mobile Pages
Must-Have Reports For Search Advertisers
Finding Feed-Driven Retail Success Beyond Bing & Google
Link Building Fundamentals

2:45 PM - 3:30 PM
Refreshments & Expo Hall & SMX Theater Time

3:30 PM-4:45 PM
AMP: Do Or Die?
Paid Search & Social: Twin Children Of Different Mothers
Online-to-Offline Attribution: Google, Facebook & Beyond
Search Engine Friendly Web Design

4:45 PM-6:00 PM
SMX Expo Hall Reception Meet the market leading solution providers exhibiting at SMX East, while enjoying a beverage, snacks and networking.

7:00 PM-9:00 PM
Janes of Digital

Wednesday, October 25th

7:30 AM-9:00 AM
Breakfast/Registration

9:00 AM-10:00 AM
Keynote: Search Marketers Are The Trailblazers In The Emerging Martech Era

10:00 AM-10:45 AM
Refreshments & Expo Hall & SMX Theater Opens

10:45 AM-12:00 PM
Breakthrough SEM Testing Tactics
Brands Talk Search Marketing
Learn with Google: TBA

10:45 AM-11:10 AM
What's New With Markup & Structured Data

11:10 AM-11:35 AM
Migration Best-Practices: Successfully Relaunching Your Website

11:35 AM-12:00 PM
The Power of Google Featured Snippets

Noon-1:30 PM
Lunch, Expo Hall & SMX Theater Opens

1:30 PM-2:45 PM
SEO & Social: A Match Made In Marketing Heaven
Taking Audience Targeting To The Next Level
Man + Machine: The Exploring Brave New Universe For Today's Online Marketers
Learn with Google: TBA

2:45 PM - 3:30 PM
Refreshments & Expo Hall

3:30 PM-4:45 PM
SEO For Google's Mobile-First Index & Mobile-Friendly World
Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
Marketing Partners: Essential Allies Or Necessary "Frenemies?"
Learn with Google: TBA

Thursday, October 26th

AM-9:00 AM
Breakfast/Registration

9:00 AM-10:15 AM
B2B SEM: Meeting Specific Challenges With Really Smart Tactics
How To Develop Multichannel Attribution Models That Move The Needle
SEO Site Clinic

9:00 AM-9:25 AM
All Google Manual Penalties Explained

9:25 AM-9:50 AM
The Powerful (And Delicate) Art of Targeting Individuals

9:50 AM-10:15 AM
TBA

10:15 AM-10:45 AM
Refreshments

10:45 AM-12:00 PM
The New Mobile: What SEOs Need To Know About Progressive Web Apps, Firebase App Indexing & Android Instant Apps
Unleashing The Power Of Online Video Ads
Conversion Optimization: Turning Quick Wins Into Winning Streaks
Social Media Clinic

12:00 PM-1:00 PM
Lunch

1:00 PM-2:15 PM
AMA With Google Search
Competitive Research For SEM
SEM Analytics: Giving Your Educated Guesses An Advanced Degree

2:15 PM-2:30 PM
Refreshments

2:30 PM-3:30 PM
Meet The SEOs
Paid Search Roundtable
Analytics Clinic
Link Building Clinic

3:30 PM-3:45 PM
Break

3:45 PM-4:45 PM
Best Of Show: Top SMX Takeaways

Speakers Include:

Olga Andrienko, Head of Global Marketing SEMrush
Andy Atkins-Kruger, Group CEO WebCertain
Scott Brinker, Conference Chair, MarTech & Editor chiefmartec.com
Julie Collins, Vice President, Head of Paid Search, Integrated Brand Marketing Morgan Stanley
Thom Craver, Senior SEO Analyst CBS Interactive
Annie Cushing, SEO and Analytics Consultant Annielytics.com
Caleb Donegan, VP, Product & Digital Strategy Balihoo
Eric Enge, CEO Stone Temple Consulting
Jeremy Epperson, Director of Conversion Optimization 3Q Digital
Glenn Gabe, President G-Squared Interactive
Bastian Grimm, CEO & Director Organic Search Peak Ace AG
Kevin Mullett, Director of Social Media and Visibility MarketSnare
Khalid Saleh, CEO Invesp
Russell Savage, Engineering Manager Cask Data
Frederic Schaub, Senior Manager, Global Strategy, Marriott Digital Services Marriott International
John Shehata, Vice President, SEO Conde Nast
Aleyda Solis, International SEO Consultant Orainti
Kaspar Szymanski, Co-Founder SearchBrothers.com
Shari Thurow, Founder and SEO Director Omni Marketing Interactive
Leslie To, Director of SEO 3Q Digital
Marcus Tober, Founder/CTO Searchmetrics Inc.
Matt Van Wagner, President Find Me Faster
Adam Young, CEO & Founder Event Tickets Center