March 30th @ The Harvest Inn
Registration & Networking Reception: Wear your favorite white outfit and enjoy a fully hosted welcoming event on the first night! Network with the brightest minds in our industry and forge valuable relationships with thought leaders. Enjoy some fine wines and hors d’oeuvres in an incredible vineyard setting located at The Harvest Inn!
March 31st @ Charles Krug Winery
Jim Christian – BLUSH Digital
Jim is CEO & Founding Member of BLUSH Digital, a boutique agency focused on helping enterprise-level companies with SEO. With a rock solid team behind his back Jim successfully launched BLUSH in late 2014, and he’s never looked back!
Jim is also the lead SEO for GoDaddy Inc. spanning almost a decade. Jim played an instrumental role in bringing the company public and globalizing the company’s breadth of websites in 2014. Jim is an avid inventor and holds six SEO related patents that have made it easier for SMB’s to be successful online.
Mike King – iPullRank
An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.
Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.
Marcus Tober – Searchmetrics
Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
Marty Weintraub – aimClear
Marty is an entrepreneur, author, speaker and musician. He founded aimClear®, a future-forward digital marketing agency dominant in audience targeting, customer acquisition and classic creative values. Entrepreneur Magazine attributed Marty’s success to his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower.”
After guiding aimClear to Inc. 500/5000 status in 2012, 2013, 2014 & 2015 (fastest growing privately held US companies) Marty continues to travel, evangelize and advise aimClear’s agency vision, services and content. aimClear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a “Top 25 Most Influential PPC Expert,” a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 “US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The US Search Awards and European Search Awards. aimClear won multiple 2015 US Search Awards including “Best Use Of Social In A Search Campaign.”
A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Career credits include Firestone, Airbnb, Dell, Eurail, Amazon, Martha Stewart Omni, Intel, Travelocity, Macy’s, eBay, GoDaddy, 3M, SecondLife, Siemens, Victaulic, The Washington Post and numerous others.
Marty’s Wiley/Sybex books, “Killer Facebook Ads” and “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success” are critically acclaimed. He has been cited & quoted in respected publications including WSJ, Forbes, Inc. MediaPost & Adage. aimClear Blog is well regarded, having been cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
Aleyda Solis – Orainti
Aleyda is an International SEO Consultant -service that she provides with her boutique consultancy, Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 70 conferences in 16 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”, SEO book in Spanish to be published by Anaya Publishing in the fall of 2016).
Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 8 years of experience doing Search Engine Optimization for European, American and Latin-American companies. After working in different SEO roles at European and American companies, both from the agency as well as in the in-house side, she founded her own consultancy to help from startups in competitive industries to multinational companies with complex Web environments to grow their search visibility & achieve their SEO goals with strategic, technical & in-depth SEO consulting.
William Sears – LinkedIn
William leads SEO on the Growth team at LinkedIn. In addition to SEO, he uses other digital marketing channels including social media, content marketing, and app store optimization. He spent the prior six years leading a cross-functional digital marketing team at the Walt Disney Company for Disney Interactive’s portfolio of websites and games, and ESPN’s website.
Rob Bucci – STAT Search Analytics
Rob is the founder and CEO of STAT Search Analytics, based in his home town of Vancouver, Canada.
Since 2009, STAT has equipped SEO experts with massive-scale, real-time search data in markets and locations across the globe—all backed up by one-on-one expert service. That’s how they’ve become the data partner of choice for some of the world’s largest online brands and SEO agencies.
Rob has been a developer and entrepreneur in the SEO space since 2005. He especially loves tackling big-data challenges in data mining and analytics. When he isn’t doing that, you can usually find him falling down a ski hill, splashing in the ocean, or taking cookies out of the oven.
Erin Everhart – The Home Depot
Putting Cross-Channel Campaigns Into Action
Cross-channel marketing in theory is easy, but putting it in practice is a daunting task. How do you structure your internal team? How do you manage communication with multiple vendors? And how exactly do you make sure each channel is doing its part (and launching on time)? This session will dive into specifics on how to execute cross-channel marketing without losing your mind, complete with campaign planning, examples, and challenges, wins and lessons learned (and still learning) along the way.