Agenda Topics Include:
Monday, October 2
5:15PM - 7:15PM (2hr) Opening Night Reception & Expo Hall Opening
Tuesday, October 3
7:00 AM-9:00 AM (2 hr) Breakfast & Registration
8:15 AM-8:45 AM (30 min) Breakfast Keynote
9:00 AM-10:30 AM (1 hr 30 min)
Keynotes:
Scott Brinker: Thriving in a World of Rapidly Changing Marketing Technology
David Edelman & Scott Brinker: Marketing-Led Digital Transformation, Inside & Out
Rishi Dave & Scott Brinker: Reimagining Marketing's Golden Triangle: People, Process & Technology
10:30 AM-11:15 AM (45 min) Refreshments & Expo Hall Time
11:15 AM-12:00 PM (45 min)
Marketing
Build Customer Conversations (NOT Impressions): A Keurig Green Mountain Digital Success Story
Technology
Self-Driving Campaigns: What's Real vs. Hype vs. Next
Management
How a $1B Startup Runs Marketing to Lead Digital Transformation
Solutions
Solutions Session Presented by LookBook HQ
Noon-1:30 PM (1 hr 30 min) Lunch, Expo Hall Time
1:30 PM-2:15 PM (45 min)
Marketing
How Staples Used Martech to Transform Marketing and the Enterprise
Technology
The Right Way to Select Marketing Technology
Management
A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?
Solutions
Solutions Session Presented by Seismic
2:15 PM-2:30 PM (15 min) Break
2:30 PM-3:15 PM (45 min)
Marketing
Old Mag, New Tricks: The Economist Drives Relevancy & Results Using Data Science & Persistent Profiles
Technology
Blockchain and the CMO: The Next Era of Marketing
Management
Predicting The Turn: The High Stakes Game of Business Between Startups & Blue Chips
Solutions
Solutions Session Presented by SnapApp
3:15 PM-4:00 PM (45 min) Refreshments & Expo Hall Time
4:00 PM-4:55 PM (55 min)
Marketing
From Prospect to Reference Customer: Maximize Lifetime Value with Martech
How Philips Developed a Comprehensive Marketing Technology Strategy that Immediately Increased E-commerce Sales
Technology
Intelligent Agents - From Queries to Conversations to Actions, How AI is Changing the Face of Marketing
Next Tech for Marketing
Management
How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations
Making the Leap from Chief Martech to Chief of Marketing
Solutions
Solutions Session Presented by Marchex
4:55 PM-6:00 PM (1 hr 5 min) Networking Reception
Wednesday, October 4
7:30 AM-9:00 AM (1 hr 30 min) Breakfast & Registration
8:15 AM-8:45 AM (30 min) Breakfast Keynote: TBA
9:00 AM-10:30 AM (1 hr 30 min)
Keynotes:
Travis Wright: "I Didn't Know Martech Could Do That!"
Brian Kardon, Jon Miller, Mike Volpe and Scott Brinker: Perspectives on the Evolution & Future of Martech from the 3 CMOs Who Launched It
Robert Scoble: The Next Two Clicks of Moore's Law -- Augmented Reality and the Future of Marketing
10:30 AM-11:15 AM (45 min)
Refreshments & Expo Hall 11:15 AM-12:00 PM (45 min)
Marketing
GoDaddy Rebuilds Its Marketing Stack to Enable a New Go-to-Market Framework
Technology
Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity
Management
Why Mad Men Now Have a Seat at the Table: Proving Marketing ROI
Solutions
Solutions Session Presented by Informatica
Noon-1:30 PM (1 hr 30 min) Lunch, Expo Hall Time
1:30 PM-2:15 PM (45 min)
Marketing
How Boston Private Built a Pipeline Martech Stack from Scratch in Under 3 Months
Technology
Creating Next Level Customer Experiences: Why Good AI Requires Great IA
Management
Inside the Search for a Martech Unicorn: How Healthgrades Attracted and Landed Top Martech Talent
Solutions
Solutions Session Presented By SOCi, Inc.
2:15 PM-2:30 PM (15 min) Break
2:30 PM-3:15 PM (45 min)
Marketing
Creating Superaudiences: Personalizing the Customer Experience
Technology
Digital Marketing and Cybercrime: What Every Marketer Should Know
Management
Mergers and Martech: The Newell Brands Experience
Solutions
3:15 PM-4:00 PM (45 min)
Refreshments & Expo Hall Time 4:00 PM-4:55 PM (55 min)
Marketing
Tracing the Constellation: Your Customer Journey Data Trail
Getting Personal - The Rise of The Personal Data Economy and Me2B Marketing & Business Models
Technology
The AI Marketing Machine
TBD
Management
The 0 to 100 Effect
What Would MIT Do? Marketing As System Dynamics