What's on

LSA17 Conference - San Diego

LSA17 Conference - San Diego

The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees can expect a mixture of tactical workshops, provocative discussions, case studies, one-on-one interviews, executive networking, socializing and much more.

Our annual “flagship” event is heading to sunny San Diego! LSA17 takes place February 27-March 1, 2017 at the Loews Coronado Bay Resort.

The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees can expect a mixture of tactical workshops, provocative discussions, case studies, one-on-one interviews, executive networking, socializing and much more.
 

T.B.C.

Agenda Items Include:

Day 1:

11:00 a.m. - 6:00 p.m. Registration Desk and Information Open
12:00 p.m. - 3:00 p.m. Publisher Workshop -- SEM: From Loss Leader to Profit Center
3:00 p.m. - 3:45 p.m. From the Information Age to the Imagination Age: Six Economic Themes for the Decade Ahead
3:45 p.m. - 5:00 p.m. Ad-to-Action Finalist Presentations
5:00 p.m. - 5:30 p.m. Announcement of Ad-to-Action Award Winners
5:30 p.m. - 7:00 p.m. Ad-to-Action Awards Reception

Day 2:

7:45 a.m. - 5:00 p.m. Registration Desk and Information Open
7:45 a.m. - 7:00 p.m. Expo Hall Open
7:45 a.m. - 8:45 a.m. Breakfast
8:45 a.m. - 12:30 p.m. General Session
8:45 a.m. - 9:10 a.m. Welcome & State of the Association
9:10 a.m. - 9:50 a.m. Local 2020: Advice from the Future
9:50 a.m. - 10:20 a.m. Local Sales: Can the Patient Be Saved?
10:20 a.m. - 10:50 a.m. A Conversation with Jared Rowe, CEO YP
10:50 a.m. - 11:20 a.m. Refreshment Break
11:20 a.m. - 12:00 a.m. Brand POV: Chick-Fil-A, the Digital Consumer & Innovation
12:00 a.m. - 12:30 p.m. Winning the Last Mile: The Challenges of Localizing for Brands
12:30 p.m. - 1:30 p.m. Lunch (in Exhibit Hall)

1:45 p.m. - 2:15 p.m. Tactical Breakout Sessions
- The Future of Presence Management
- Co-op: Getting a Slice of the $40 Billion Pie

2:15 p.m. - 2:45 p.m. Tactical Breakout Sessions
- Reviews and their Impact on Rankings and Revenue
- Best Practices for Local Advertiser Retention

2:45 p.m. - 3:15 p.m. Tactical Breakout Sessions
- Understanding the Google Local Algorithm
- Carrots and Sticks: Creating the Right Incentives for Local Media Sales

3:15 p.m. - 4:30 p.m.Networking
4:30 p.m. - 5:00 p.m. Featured Speaker to be Announced
5:00 p.m. - 7:00 p.m. Ad-to-Action Awards Presentation and Reception

Day 3:

7:30 a.m. - 3:00 p.m. Registration Desk and Information Open
7:30 a.m. - 3:00 p.m. Expo Hall Open
7:30 a.m. - 9:00 a.m. Breakfast

8:00 a.m. - 8:30 a.m. Tactical Breakout Sessions
- What Role Will Bots + AI Play in the Future of Local?
- Developing a Market Prioritization Model for Greater Effectiveness

8:30 a.m. - 9:00 a.m. Tactical Breakout Sessions
- State of the Art: Offline Attribution Tactics and Techniques
- Innovating the Bottom Line: Meeting KPIs While Preparing for the Future

9:00 a.m. - 1:00 p.m. General Session
9:00 a.m. - 9:30 a.m. Building the Real-World Graph
9:30 a.m. - 10:00 a.m. Case Study: Location Data in Action
10:00 a.m. - 10:30 a.m. Big Data, Predictive Marketing & Location
10:30 a.m. - 11:00 a.m. Refreshment Break
11:00 a.m. - 11:30 a.m. General Session to be Announced
11:30 a.m. - 12:00 p.m. Who Owns the Last Mile?
12:00 p.m. - 12:30 p.m. The Google Assistant: How Will It Change Local Search?
12:30 p.m. - 1:00 p.m. Facebook: Local Platform of the Future
1:00 p.m. - 2:00 p.m. Lunch (in Exhibit Hall)
1:00 p.m. - 3:00 p.m. Expo Hall Open

 

Other upcoming events

See all
DXA'20 - UK Digital Experience Awards
16 July 2020

DXA'20 - UK Digital Experience Awards

As digital becomes increasingly critical to the delivery of outstanding CX, it’s more important than ever for achievements in this field to be recognised - and these Awards do that in a unique way.

Read more
Festival of Marketing 2020
7 October 2020

Festival of Marketing 2020

The Festival of Marketing is a unique two day experience where ambitious marketers can discover, learn, celebrate and shape the future together.

Read more
MailCon
26 January 2020

MailCon

MailCon is a unique event that connects email marketing professionals with the industry’s latest advancements in technology and trends, email performance strategies, business growth opportunities, and more, by providing educational sessions and extended networking.

Read more
Intrigue Summit
5 February 2020

Intrigue Summit

For over 4 years, Intrigue has been Intriguing marketers all across the globe. Marketers attend this unique event to learn as well as inspire; getting involved in not just asking questions, but also giving their perspective on points discussed by the speakers.

Read more
The Martech Summit - Singapore
20 February 2020

The Martech Summit - Singapore

The only Marketing Technology focused summit in Asia! A must-attend annual business executive event for savvy digital marketers, as well as strategic planning, innovation, digital professionals.

Read more