Our annual “flagship” event is heading to sunny San Diego! LSA17 takes place February 27-March 1, 2017 at the Loews Coronado Bay Resort.

The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees can expect a mixture of tactical workshops, provocative discussions, case studies, one-on-one interviews, executive networking, socializing and much more.
 

T.B.C.

Agenda Items Include:

Day 1:

11:00 a.m. - 6:00 p.m. Registration Desk and Information Open
12:00 p.m. - 3:00 p.m. Publisher Workshop -- SEM: From Loss Leader to Profit Center
3:00 p.m. - 3:45 p.m. From the Information Age to the Imagination Age: Six Economic Themes for the Decade Ahead
3:45 p.m. - 5:00 p.m. Ad-to-Action Finalist Presentations
5:00 p.m. - 5:30 p.m. Announcement of Ad-to-Action Award Winners
5:30 p.m. - 7:00 p.m. Ad-to-Action Awards Reception

Day 2:

7:45 a.m. - 5:00 p.m. Registration Desk and Information Open
7:45 a.m. - 7:00 p.m. Expo Hall Open
7:45 a.m. - 8:45 a.m. Breakfast
8:45 a.m. - 12:30 p.m. General Session
8:45 a.m. - 9:10 a.m. Welcome & State of the Association
9:10 a.m. - 9:50 a.m. Local 2020: Advice from the Future
9:50 a.m. - 10:20 a.m. Local Sales: Can the Patient Be Saved?
10:20 a.m. - 10:50 a.m. A Conversation with Jared Rowe, CEO YP
10:50 a.m. - 11:20 a.m. Refreshment Break
11:20 a.m. - 12:00 a.m. Brand POV: Chick-Fil-A, the Digital Consumer & Innovation
12:00 a.m. - 12:30 p.m. Winning the Last Mile: The Challenges of Localizing for Brands
12:30 p.m. - 1:30 p.m. Lunch (in Exhibit Hall)

1:45 p.m. - 2:15 p.m. Tactical Breakout Sessions
- The Future of Presence Management
- Co-op: Getting a Slice of the $40 Billion Pie

2:15 p.m. - 2:45 p.m. Tactical Breakout Sessions
- Reviews and their Impact on Rankings and Revenue
- Best Practices for Local Advertiser Retention

2:45 p.m. - 3:15 p.m. Tactical Breakout Sessions
- Understanding the Google Local Algorithm
- Carrots and Sticks: Creating the Right Incentives for Local Media Sales

3:15 p.m. - 4:30 p.m.Networking
4:30 p.m. - 5:00 p.m. Featured Speaker to be Announced
5:00 p.m. - 7:00 p.m. Ad-to-Action Awards Presentation and Reception

Day 3:

7:30 a.m. - 3:00 p.m. Registration Desk and Information Open
7:30 a.m. - 3:00 p.m. Expo Hall Open
7:30 a.m. - 9:00 a.m. Breakfast

8:00 a.m. - 8:30 a.m. Tactical Breakout Sessions
- What Role Will Bots + AI Play in the Future of Local?
- Developing a Market Prioritization Model for Greater Effectiveness

8:30 a.m. - 9:00 a.m. Tactical Breakout Sessions
- State of the Art: Offline Attribution Tactics and Techniques
- Innovating the Bottom Line: Meeting KPIs While Preparing for the Future

9:00 a.m. - 1:00 p.m. General Session
9:00 a.m. - 9:30 a.m. Building the Real-World Graph
9:30 a.m. - 10:00 a.m. Case Study: Location Data in Action
10:00 a.m. - 10:30 a.m. Big Data, Predictive Marketing & Location
10:30 a.m. - 11:00 a.m. Refreshment Break
11:00 a.m. - 11:30 a.m. General Session to be Announced
11:30 a.m. - 12:00 p.m. Who Owns the Last Mile?
12:00 p.m. - 12:30 p.m. The Google Assistant: How Will It Change Local Search?
12:30 p.m. - 1:00 p.m. Facebook: Local Platform of the Future
1:00 p.m. - 2:00 p.m. Lunch (in Exhibit Hall)
1:00 p.m. - 3:00 p.m. Expo Hall Open