Day 1 Wednesday, November 15
830 am - 1245 pm
Pre-Conference
The Proven 8 Step Formula to Successful Content Marketing
Arnie Kuenn, Vertical Measures
830 am - 1245 pm
Pre-Conference
Current Search Strategies That Will Increase Your Exposure
Janet Driscoll Miller, Marketing Mojo
830 am - 1245 pm
Pre-Conference
Make Email Great Again — With an Actual Plan On How to Do That
Michael Barber, barber&hewitt
830 am - 1245 pm
Pre-Conference
Stealing Design Thinking: Using Survey Data to Rapidly Identify Your Users Needs and Intent
Michael Salamon, Lousy
Main Conference
115 pm - 225 pm
Seth Godin, Best Selling Author
240 pm - 310 pm
Snapchat Strategies for Marketing Your Business
Carlos Gil, BMC Software
240 pm - 310 pm
Combining Creativity and Data to Develop Personalized Content
Alberto Brea, OgilvyOne
240 pm - 310 pm
Capitalize on Your Content & Make it Work Overtime
Tiffany Starnes, Starnes Solutions
240 pm - 310 pm
Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI
Jeremy Hudgens, Genius Monkey
240 pm - 310 pm
Every Brand Has Advocates. Are You Ignoring Yours?
325 pm - 355 pm
Extracting Emotional Signals & Understanding Happiness
325 pm - 355 pm
A Three Step Process to Better Customer Engagement
325 pm - 355 pm
Build Customer Relationships that Lead to Brand Evangelists
325 pm - 355 pm
Why Being Human Wins: Strategies for More Authentic, Original Content
Julie C. Lellis, Ph.D., Elon University
410 pm - 440 pm
Story Matters: How to Create Story-Based B2B and B2C Content
Heather Pemberton Levy, Gartner
410 pm - 440 pm
Getting Executive Buy In for Marketing Resources
Mathew Sweezey, Salesforce
410 pm - 440 pm
First Person Marketing: Advanced Data Tips to Drive Higher Email Results
410 pm - 440 pm
The Power of One: Validating UX
Andi Smith, AMC Health
410 pm - 440 pm
Real World SEO Examples Every Digital Marketer Can Learn From
455 pm - 525 pm
Keys to Winning Integrated Search-Social Campaigns
Jason Dailey, Facebook
455 pm - 525 pm
Everyday Behavioral Science For Better Conversion Optimization
Brian Massey, Conversion Sciences
455 pm - 525 pm
How to Use Mobile to Build a Brand Customers Love
455 pm - 525 pm
Let’s Get Personal: 7 Steps to Build 1:1 Relationships With Email
455 pm - 525 pm
The Journey is the Interface – Designing Ecosystems in the Internet of Things
525 pm - 630 pm
Opening Reception
Day 2 Thursday, November 16
830 am - 900 am
Using Storytelling to Magnify Content Strategy
830 am - 900 am
How to Successfully Navigate the Networked Marketplace of Ideas
Lee Rainie, Pew Research Center
830 am - 900 am
Enhance Customer Experience using Analytics and Experimentation
830 am - 900 am
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins
830 am - 900 am
The Future Of Real-Time Analytics
915 am - 945 am
There’s No Magic in Measurement
915 am - 945 am
Battle of Micro-Storytelling: Winning With the ‘Stories’ Format
Laura Wilson, Georgetown University
915 am - 945 am
Winning the Inbox: 3 Things Savvy Email Marketers Must Know
915 am - 945 am
Trust by Design: Keeping Your Customer on Your Side
Jason Cranford Teague, The CranfordTeague Group
915 am - 945 am
How to Develop Your Marketing Strategy Before the Market Does it For You
915 am - 945 am
Align Paid Search and Social Across the Customer Journey
1000 am - 1030 am
Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World.
Michael Barber, barber&hewitt
1000 am - 1030 am
How to Prepare for The Very Strange Future of Mobile
Michael Trapani, IBM Watson Marketing
1000 am - 1030 am
Agile SEO: Transformative Strategies for Stellar Results
Matthew Capala, Alphametic
1000 am - 1030 am
5 Ways to Improve your Email Campaigns (and get Better Results)
1000 am - 1030 am
Using Big Data to Change the World
Duncan Lockard, Change.org
1100 am - 1130 am
Branding in the Open
Mary Ellen Muckerman, Mozilla
1100 am - 1130 am
Stealing Design Thinking: Five UX Techniques for Marketers
Michael Salamon, Lousy
1100 am - 1130 am
What Context Platforms Teach us About Great Experiences
1100 am - 1130 am
5 Remarketing Mistakes B2B Companies Make (and How to Fix Them)
Andrew Breen, Outshine
1100 am - 1130 am
How to Ask Your Customers Better Questions to Drive Business Success
1145 am - 1215 pm
Futureproofing Your SEO
1145 am - 1215 pm
The Power of Deep Content: Articulating Your Brand Story in a Noisy Environment
1145 am - 1215 pm
Facebook Ads: Mastering the Power of the Demographic Fire Hose
Susan Wenograd, Five Mill
1145 am - 1215 pm
MadTech: The Convergence of MarTech and AdTech
1145 am - 1215 pm
Using Augmented Reality to Turn a Customer Experience into Factual Data
1235 pm - 150 pm
Lunch Keynote
205 pm - 235 pm
How to Create a Video Content Strategy that Gets Attention
Amy Schmittauer, Aftermarq
205 pm - 235 pm
Developing Customer Empathy and Establishing an Emotional Connection
205 pm - 235 pm
Improving Social Media Brand Personas Through Archetypes
205 pm - 235 pm
Keys to Your Organization’s Digital Fitness and Success
205 pm - 235 pm
Advanced Tracking & Enriched SERP Results via Google Tag Manager
250 pm - 320 pm
Size Matters: The Many Screens of Our Connected Things
Mark Wolfe, Slalom
250 pm - 320 pm
From Frustration to Success with Content Marketing
Arnie Kuenn, Vertical Measures
250 pm - 320 pm
Delivering Creative Services in a time of Business Transformation
250 pm - 320 pm
Going Mobile: Adjust Your Marketing Strategy to Fit in a Mobile-First World
Anne Gherini, Inc. Magazine
250 pm - 320 pm
FUTURE SHOCK: Marketing in an Era of Information Overload
335 pm - 405 pm
Mobile is Changing Everything
Tony Marlow, Yahoo
335 pm - 405 pm
Measuring the Moment: Pro tips for Monitoring User Behavior
335 pm - 405 pm
SEO vs. Brand Voice: Choosing the Right Words
335 pm - 405 pm
Content Marketing Boom or Bust? Surprising Truths and Myths behind Best Practices
420 pm - 520 pm
Steve Loguidice, BuzzFeed
420 pm - 520 pm
Mark Josephson, Bitly