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Intelligent Content Conference - Las Vegas, NV

Intelligent Content Conference - Las Vegas, NV

ICC 2017 Las Vegas is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.

What is ICC?

ICC 2017 is the one content strategy event for marketing professionals. In order for you to be truly effective at strategic content, you need to scale your content, leverage the right technology, easily repurpose and reuse content, and deliver content to the right person, at the right time, regardless of device. That’s what ICC is all about.

Who Attends ICC?

Marketing practitioners passionate about leveraging content as an organizational asset, including communications roles, content strategists, managers and creators, and internal content change agents. Sessions will lean toward larger enterprises and those companies that want to bring structure to their content marketing with process and technology.

What Companies are Represented?

Hear from content strategy leaders, previous year's events included brands like IBM, Xerox, Cisco Systems, 3M, Content Marketing Institute, Zillow, LinkedIn, Crownpeak, Arrow Electronics, Wake Forest Innovations, and the leading authors and content practitioners on the planet.

Speakers Include:

Carlos Abler, Leader of Online Content Strategy, 3M Global eTransformation
Ardath Albee Author, "Digital Relevance" & CEO, Marketing Interactions, Inc.
Andrea Ames Enterprise Content Experience Strategist, IBM
Pavan Arora Director of Content, IBM Watson
Leigh Blaylock Manager, Global Content Strategy, Red Hat Society
Dr. Andrew Bredenkamp Founder & CEO, Acrolinx
Rita Cidre Marketing Director, Zillow Group
Charles Cooper Co-Author, "Managing Enterprise Content", & Vice President, The Rockley Group
Ben Cornelius Chief of Staff, Head of Business, Global Content and Globalization, PayPal
Pam Didner Author, "Global Content Marketing"
Carro Ford Author, "The Smartass Marketer's Handbook" & Content Strategist, Xerox
Andrea Fryrear Founder & Chief Content Officer, Fox Content
Victor Gao Vice President of Digital & Managing Director, Arrow Media Group
Guy Gisser Head of Product & Marketing Content - Global Lite Markets, ‎PayPal
Sam Han Director, Big Data and Personalization, The Washington Post
Erik Hartman Consultant, Erik Hartman Communicatie
Vishal Khanna Director of Digital Marketing, Wake Forest Innovations
Yael Kochman Head of Content and Inbound Marketing, Mapp
James Mathewson Author, "Outside-In Marketing" & Distinguished Technical Marketer, Search, IBM
Cathy McKnight VP Consulting, Digital Clarity Group
Peg Miller Co-Founder, B2B Marketing Academy
Katrina Neal Content Marketing Evangelist, LinkedIn
Laurel Nicholes Director of Technical Communication Services, F5 Networks
Joe Pairman Consulting Practice Lead, Mekon
Joe Pulizzi Author, "Content Inc," and Founder, Content Marketing Institute
Theresa Regli Author, "Digital & Marketing Asset Management" and Principal Analyst, The Real Story Group
Stephanie Reid-Simons Director, Content Marketing, Zillow
Wil Reynolds Founder and Director of Digital Strategy, Seer Interactive
Erin Robbins President, GinzaMetrics
Ann Rockley Author, “Managing Enterprise Content” & CEO of The Rockley Group, Inc.
Paul Roetzer Author, "The Marketing Performance Blueprint" & Founder and CEO, PR 20/20
Robert Rose Author, "Experiences: The Seventh Era of Marketing" " & Chief Content Adviser, Content Marketing Institute
Cruce Saunders Author, "Content Engineering for a Multi-Channel World" & Principal Founder, Simple [A]
Marie-Chantal Savoy Director, Marketing Innovation, CN
Buddy Scalera Content Strategist, Specializing in pharmaceuticals and healthcare
Wendy Stengel Manager, Web Content Strategy, National Association of Realtors
Noz Urbina Co-Author “Content Strategy", Founder & Content Strategist, Urbina Consulting
Jared Whitehead Marketing Analyst, Red Hat

Agenda Topics Include:

March 28, 2017
8:00 am - 12:00 pm Content Strategy for the Enterprise Marketer – The Marketer’s Approach to a Technical Challenge
8:00 am - 12:00 pm An Agile Approach to Content Strategy: User Story Mapping for Content Marketers
8:00 am - 12:00 pm Customer Journey Mapping for Personalized Content Delivery
8:00 am - 12:00 pm Setting Up and Managing a Global, Content-First Marketing Team
8:00 am - 12:00 pm How Marketers Should Select Digital Content Technology
8:00 am - 12:00 pm How to Write for Structured Content to Create Better Customer Experiences
12:00 pm - 1:00 pm Lunch
1:00 pm - 5:00 pm The Future of Content (future-proofing your content strategy)
5:30 pm - 7:00 pm Opening Reception

March 29, 2017
8:30 am - 8:40 am Welcome to the Intelligent Content Conference
8:40 am - 9:20 am Content: The Wisdom Worker in the Digital Transformation
9:20 am - 10:00 am Reimagining the Digital Ecosystem
10:00 am - 10:45 am Networking & Refreshments
10:45 am - 11:25 am The Rise of the Data Scientist
11:30 am - 12:25 pm How the Enterprise Marketing Department Can Build and Scale Media
12:40 pm - 1:30 pm Lunch & Learn
1:45 pm - 2:30 pm Optimizing Search User Experiences
2:30 pm - 3:00 pm General Session
3:00 pm - 3:30 pm Mixing the Right Digital Marketing Technology Cocktail
3:30 pm - 4:15 pm Networking & Refreshments
4:15 pm - 4:45 pm Content Marketing in the Machine Age: Tools and Techniques to Make Your Content More Automated and Intelligent
4:45 pm - 5:30 pm How Intelligent Automation Helped Enhance The Post’s Election Coverage
5:30 pm - 7:00 pm Networking Event

March 30, 2017
7:30 am - 8:30 am Continental Breakfast & Networking
8:30 am - 9:20 am How to Create an Enterprise-Class Content Marketing Organization (and Making the Systems Talk to Each Other)
8:30 am - 9:20 am How to Connect Your Content and Technology to Your Business Goals (with a small team)
8:30 am - 9:20 am How PayPal Delivers 600+ Content Varieties to 245 Markets (and How Any-Sized Marketing Team Can Do It Without Breaking the Budget)
8:30 am - 9:20 am Executing a Usable Content Audit that Will Immediately Make an Impact on Your Marketing Content
8:30 am - 9:20 am Content Automation – What’s Real, What’s Now and What’s Next
9:40 am - 10:30 am Creating and Executing a Visual Content Strategy that Scales
9:40 am - 10:30 am Developing a Workflow and Internal Approval Process that Plays Nicely with Other Silos
10:30 am - 11:20 am Networking & Refreshments
11:20 am - 12:10 pm Surviving a Marketing Technology Implementation: How to Avoid Common Pitfalls, Challenges and Keep Your Job
11:20 am - 12:10 pm Smarter Content Operations: How an Airline, Retailer and Healthcare Organization Can Help You “Sell” a New Digital Model to Your Executive Team
11:20 am - 12:10 pm How to Create Topical and Evergreen Content from the Same Content Assets
11:20 am - 12:10 pm How Algorithms, Programmatic Advertising, Chatbots, Machine Learning, and the Migration of Artificial Intelligence Are Changing the Role of Content Providers
11:20 am - 12:10 pm Content Scoring at Red Hat
12:10 pm - 1:30 pm Networking Lunch
1:45 pm - 2:35 pm Reduce B2B Content Waste with a Strategy for Context
1:45 pm - 2:35 pm The Road to Semantic Riches: Paved in Metadata & Taxonomies
1:45 pm - 2:35 pm Creating Transformational Roadmaps: A Toolkit For Internal Collaboration That Actually Works
1:45 pm - 2:35 pmSetting Up an ROI Process Around Content
2:55 pm - 3:45 pm Leveraging Internal and External Data Scientists and Why It’s the Key to Content ROI
2:55 pm - 3:45 pm “COPE”’ with Hungry Content Channels: What the ‘Create Once, Publish Everywhere’ Approach is and How it Can Maximize Everything You Create – in Social and Beyond
2:55 pm - 3:45 pm Engineering Content for Bots, AI, and Marketing Automation
2:55 pm - 3:45 pm How to Leverage Customer Data You Already Own to Build Personas that Reflect the Real World
2:55 pm - 3:45 pm Shaping Structured Content for Better User Experience: practical tips for writers
3:45 pm - 4:15 pm Networking & Refreshments
4:15 pm - 5:15 pm Closing Keynote


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