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Digital Summit - Phoenix, Arizona

Digital Summit - Phoenix, Arizona

Digital Summit is where ideas and inspiration are born. Thousands of professions work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

Amazing content. 40+ sessions & workshops will not only give you the latest digital trends and best practices, but also take deeper dives with practical tips & takeaways.

Brilliant speakers. Hear entertaining, engaging and educational speakers from leading brands like Microsoft, Lenovo, Visa, Salesforce, Hubspot and many more!

Nice Extras. Free wi-fi, open bars, cool event swag, and other free take-homes will put a nice finishing touch on your overall conference experience.

Productive networking. Network with hundreds of digital professionals and connect with new business prospects and partners.

Speakers Include:

Steve Wozniak, Co-Founder, Apple
Beverly Jackson, VP, Social Media Marketing and Content Strategy, MGM Resorts International
Hassan Ali, Creative Marketing Director, The Onion
Alisa Ben, VP of Insights, Universal Music Group
Lee Odden, Marketing Strategist, Author, Speaker and CEO, TopRank Marketing
Mathew Sweezey, Author, Principal of Marketing Insights, Salesforce
Carolyn Reams, Social Media Lead, Central Intelligence Agency
Mike Clarke, Head of Brand Measurement, Google
Anne Gherini, VP Marketing, Node
Shaun Ayala, Marketing Manager, Best Buy
Cortney Henseler, Director, Consumer Analytics & Research, AOL
Shawn Pfunder, Editor in Chief, GoDaddy
Kate Stebner, Vice President of Digital Marketing Effectiveness, Nielsen
Carlos Gil, Head of Global Social Media, BMC Software
Quinn Whissen, Director of Marketing, Vertical Measures
Laura Wilson, Director of Digital Engagement & Social Media, Georgetown University
Eric Yale, Senior Consultant, Forrester
Sam Mallikarjunan, Principal Marketing Strategist, HubSpot
Neil Hoyne, Head of Customer Analytics, Google

Day 1:

8:30 am - 12:45 pm Content Marketing Workshop: The Proven 8 Step Formula
8:30 am - 12:45 pm Comprehensive SEO and Search Strategies
8:30 am - 12:45 pm For the Love of All Things Email: How to Build Effective Email Programs for the Modern Consumer
1:15 pm - 2:15 pm Opening Keynote
2:30 pm - 3:00 pm The New Era of Contextual Marketing
2:30 pm - 3:00 pm Spy Games – Using Competitive Intelligence To Win In Search
2:30 pm - 3:00 pm The Potential Power of Digital Creative
3:15 pm - 3:45 pm Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page
3:15 pm - 3:45 pm Keys to Evolving Your Social Strategy for Mobile
3:15 pm - 3:45 pm A Proven Cure for Shiny Object Syndrome: Measurable Goals
4:00 pm - 4:30 pm Embracing the Impermanent: How to Master Snapchat and Live-Streaming Video to Reach Younger Consumers
4:00 pm - 4:30 pm From Start-up to Scale-up: The Step-by-Step Guide to Making a Dent in the Universe
4:00 pm - 4:30 pm What Smart Data Means for the Future of Programmatic
4:45 pm - 5:15 pm For All Your Eyes Only: Communicating Secrets at CIA
4:45 pm - 5:15 pm How to Get Real and Cut the BS in your Millennial Marketing
4:45 pm - 5:15 pm Customer First! How to Build an Amazing Customer-Centric Approach to Content Marketing
5:15 pm - 6:00 pm Opening Reception

Day 2:

8:30 am - 9:00 am How Do You Measure Digital Emotion? Determining the Value of Your Content Experience
8:30 am - 9:00 am Learn Strategic Insights From Your Competitor’s Customers
9:15 am - 9:45 am Snapchat for Business
9:15 am - 9:45 am How to Build & Move Mountains Using Market Intelligence
10:00 am - 10:30 am The Next Generation: What Marketers Can Learn From Tech’s Early Adopters
10:00 am - 10:30 am How to Serve Your Customers in the Post-Digital World
10:00 am - 10:30 am LINKS: The Most Important SEO Factor: How to Get and Measure Them
11:00 am - 11:30 am How to Conquer the Content Marketing Trough of Disillusionment
11:00 am - 11:30 am 10 UX Mistakes You Are (Probably) Making Right Now
11:00 am - 11:30 am Using Intent Signals to Understand, Develop and Measure Audiences
11:45 am - 12:15 pm Facebook Ads: Right Users, Right Timing
11:45 am - 12:15 pm How to Use Passive User Data to Improve Conversion Rates
11:45 am - 12:15 pm Evolve to Survive: How Purpose and Authenticity is the Future of Brands
12:35 pm - 1:30 pm Lunch Keynote
1:40 pm - 2:10 pm Friction: The Only Thing Marketers Should Care About Between Now & Forever
1:40 pm - 2:10 pm How to Become a Marketing Measurement Ninja
1:40 pm - 2:10 pm The Future of Design: Bringing Anticipatory Experiences to Life
2:20 pm - 2:50 pm Audience Growth is No Field of Dreams
2:20 pm - 2:50 pm Crafting Lasting Relationships with Email: Successful Email Marketing Looks More Like a Conversation
2:20 pm - 2:50 pm Video Marketing Superpowers to Grow Your Business
3:00 pm - 3:30 pm Creating Desire Beyond Utility
3:00 pm - 3:30 pm UX + SEO = Experience Optimization (XO)
3:00 pm - 3:30 pm Connecting the Marketing and Measuring Dots
3:40 pm - 4:10 pm Be More Funny! Why Humor Matters to Your Brand
3:40 pm - 4:10 pm Infusing Social Intelligence Data into Marketing and Business Strategy
4:20 pm - 4:50 pm Closing Keynote Supercharge Your Content with Influencer Marketing
5:20 pm - 6:30 pm Closing Reception

 

 

T.B.C.

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