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Digital Summit - Philadelphia

Digital Summit - Philadelphia

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

Make Valuable Connections for your company

  • Network with hundreds of like-minded individuals and potential customers
  • Interact with solutions providers focused on the next generation of digital solutions to empower your company’s growth
Convenience & Productivity
  • Stay connected to the office with WiFi and built in breaks
  • Save the travel! Digital Summit Philadelphia will be held in Ballrooms AB of the Pennsylvania Convention Center, conveniently located at
    1101 Arch St, Philadelphia, PA 19107
Personal Development
  • Immerse yourself in 2 days of digital marketing with the best in the business
  • Raise your game and know-how with the latest tips, tricks and trends
  • Make 1×1 connections that remain valuable for years to come
Return, Return, Return
  • Similar events typically cost 4-6x with less content
  • One minor adjustment in approach or strategy pays for the conference many times over
  • By staying connected and productive, companies have minimal risk in sending you
Bring it back to the office
  • Slidecast presentations & audio available post event as part of our group packages – not just for yourself but to share with the team.
Who Should Attend?
  • Marketing and content leaders from companies of all sizes.
  • Practitioners of SEO, Social, and Brand Storytelling.
  • CMOs and CEOs looking to optimize their digital strategies.
  • UX and Design experts looking to level up their marketing knowledge.
  • Technology evangelists and entrepreneurs pushing the boundaries of content, analytics, mobile, and more.
  • Creative professionals working in an agency setting.
     

August 23 1:15 pm - 2:15 pm - Opening Keynote

Good Content vs. Good Enough Content: A Fight for Sore Eyes
Ann Handley, MarketingProfs

    Tell bolder (and braver!) stories, using stronger, writing and a unique point of view
    Create “best of breed” content to attract the people you want
    Know when to be a little outrageous (and when to dial it back)
    Understand the secrets to inspire the best work out of writers and content creators

August 23 2:30 pm - 3:00 pm Stage 1

How To Thrive in the Post-Digital Age – Tips and Case Studies for How to Succeed
Eric Yale, Forrester

    Understand that's no longer about being the ""best"" digital marketer - that time has passed
    Relate to the three imperatives for embracing the post-digital mindset
    More adeptly address your customers' digital and physical needs all at once

August 23 2:30 pm - 3:00 pm Stage 2

The Truth About Marketing Analytics
Matt Hertig, ChannelMix

    Understand the difference between reporting and analytics
    Walk away with 3 key actionable pillars of success
    Learn how to break down different analytyics solution models
    Establish the right analytics and reporting approach for your organization
    Equip your team for long-term analytics success

August 23 2:30 pm - 3:00 pm Stage 3

SEO vs. Brand Voice: Choosing the Right Words
Caitlin Barrett, Doublebit Narrative

    Set priorities for digital copy based on your brand’s voice
    Turn your SEO strategy into a key tool for building brand value
    Balance two distinct skill sets: writing for search, and writing for brand
    Create more cohesion between the terms people search for and the way you talk about what you offer

August 23 3:15 pm - 3:45 pm Stage 2

Cognitive Technology: The End of Marketers and Marketing As We Know It?

As marketing strategies and practices continue to evolve they are increasingly driven by technology solutions, gobs of data and analytics. The next wave of marketing will also leverage machine learning tools and is poised to make marketers more efficient and enable more strategic insights and decision making.

August 23 3:15 pm - 3:45 pm Stage 3

Lessons from the Frontier: Trends and Tactics from Today’s Content Powerhouses

    Craft more compelling social content that stands out from the content avalanche
    See and replicate tactics used by the companies winning at content
    Make every connection meaningful by speaking to your audience’s unique needs
    Capitalize on major moments by surfacing—and resurfacing—the right stories

August 23 4:00 pm - 4:30 pm Stage 1

Building the Future: How to Make a Real Impact in the Advertising and Technology Space
Jarrod Dicker, Washington Post

    Make existing advertising techniques and technologies more effective
    Build ‘never been done’ before technologies in a fast and meaningful way
    Create teams inspired to think in a fast moving, changing market
    Effectively measure ‘success’ and the core focus for companies across the spectrum

August 23 4:00 pm - 4:30 pm Stage 2

Snapchat Strategies for Marketing Your Business
Carlos Gil, BMC Software

    Employ new strategies to significantly grow your Snapchat account, reach, and influence
    Develop new Snapchat content creation strategies to integrate into your marketing plan
    Understand how to connect and work with influencers on Snapchat, including examples from notable brands
    Effectively measure the $ ROI of your Snapchat marketing efforts
    Learn how to use Spectacles for content creation
    Balance Instagram vs. Snapchat to engage your community.

August 23 4:00 pm - 4:30 pm Stage 3

The Strategic Omni-Channel Digital Marketing Playbook
Brian Kroll, Adtaxi

    Strategically organize media budgets by platform (Search, Social & RTB) and geography based on potential impact
    Implement campaign set-up best practices by platform (Search, Social, & RTB)
    Test two different data-driven omni-channel optimization strategies across any/all platforms

August 23 4:45 pm - 5:15 pm Stage 2

Developing Customer Empathy and Establishing an Emotional Connection
Melissa Metcalf, MailChimp

    Better understand the value of customer empathy and how to apply it to your business
    Develop marketing strategies designed to build brand loyalty
    Create a culture of understanding through actionable marketing tactics

August 23 4:45 pm - 5:15 pm Stage 3

Multi-Channel Personalization: The Key to Account-Based Marketing Success

    Design and implement a winning ABM strategy at your organization
    Understand how to design the most effective personalized campaigns for your company
    Craft and implement personalized content to attract the right audience in your ABM campaigns

August 23 5:15 pm - 6:30 pm

Opening Reception

August 24 8:30 am - 9:00 am Stage 1

Facebook Ads: Mastering the Power of the Demographic Fire Hose
Susan Wenograd, Five Mill

    Know how to translate your customer journey into the structure of Facebook advertising
    Understand tracking, optimization, and bidding strategies
    Distinguish between the campaign types and creative possibilities, and how/when to use what type
    Find new ways to leverage your existing customers and fans to acquire new ones

August 24 8:30 am - 9:00 am Stage 2

Multi-Touch Attribution: Marketing Measurement’s Holy Grail or Passing Trend
Greg Stuart, MMA

    Define Multi-Touch Attribution (MTA)
    Apply advanced analytics across marketing touch points to achieve desired outcome

August 24 9:15 am - 9:45 am Stage 1

From Frustration to Success with Content Marketing
Quinn Tempest, Vertical Measures

    How to perform deep content topic ideation to capture organic traffic
    Ways to shift your strategy to adopt agile methodologies (I think we are going with lower case on this)
    Magical of a Hub & Spoke content model
    Why search engine optimization is more critical than ever

August 24 9:15 am - 9:45 am Stage 2

Stealing Design Thinking: Five UX Techniques for Marketers
Michael Salamon, Lousy

    Develop genuinely useful personas
    Incorporate user roles more strategically into your integrated marketing plans
    Create Customer Journey Maps that are actually usable
    Introduce Experience Maps into your digital strategy
    Develop better, more advanced A/B Testing methodologies

August 24 9:15 am - 9:45 am Stage 3

The Data Driven CMO: Team, Tools, and Tactics in the Age of Digital Marketing

    How to create a data-driven culture, and bring along everyone on your team
    How to use data to define your marketing strategy
    How to design game-changing dashboards to focus everyone on what is really important

August 24 10:00 am - 10:30 am Stage 1

Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World
Michael Barber, barber&hewitt

August 24 10:00 am - 10:30 am Stage 2

Email Reimagined
Bonnie Malone, Return Path

    Manage the evolving email strategy landscape
    Use strategies to navigate the perilous path to the inbox
    Reimagine your email program

August 24 10:00 am - 10:30 am Stage 3

Video Marketing Superpowers to Grow Your Business

    Understanding of how using video builds authenticity and trust
    Identify opportunities to use video across your business
    Develop a toolkit of Video production tips to get started right away

August 24 11:00 am - 11:30 am Stage 1

Agile SEO: Transformative Strategies for Stellar Results
Matthew Capala, Alphametic

    Identify the key 20% of actions that drive 80% of results
    Adapt to the recent Google changes and position your strategy ahead of the evolving algorithm
    Use the most recent SEO tools, techniques and strategies that will not break the bank
    Remove the complexity of tasks and streamline projects to move the needle
    Collect actionable data to make the case for SEO budget and support
    Design an agile and inclusive SEO process that works for everyone
    Eliminate project downtime, reduce cost, and effect transformational change

August 24 11:00 am - 11:30 am Stage 2

Experiential Marketing: How the Best Brands Amplify Their Live Experiences Through Digital
Brendan Walsh, Mole Street

    General background on Experiential marketing techniques and how they intersect with a social/digital campaign
    Profiles of some of the best known brands and how they use it effectively
    Video examples for reference within the retail, hospitality, fmcg, tourism and entertainment space
    Learn about new tools available to capture social information at events without hashtags

August 24 11:00 am - 11:30 am Stage 3

The Future of Marketing is Engaging Non-Fiction

    Application and inspiration from innovative case studies to use across your mar-tech stack and channels
    Best-in-class digital campaign use cases
    Multiple-channel campaign implementations strategies
    Inspirations for the future of digital marketing through attainable strategies utilizing data science, bots, UX personalization and advanced, multi-sensory experiences

August 24 11:45 am - 12:15 pm Stage 1

Battle of Micro-Storytelling: Winning With the ‘Stories’ Format
Laura Wilson, Georgetown University

    Integrate Snapchat and Instagram Stories into your social strategy to drive business with younger consumers
    Determine how your brand can scale its micro-storytelling content efforts even with a small team
    Create compelling micro-storytelling content regardless of industry
    Apply the latest best practices in on-demand Snapchat geofilters—from graphics and pricing to strategic targetinge

August 24 11:45 am - 12:15 pm Stage 2

Programmatic Advertising Evolved
Jeremy Hudgens, Genius Monkey

    Understand advertising's past, present, & future
    Move beyond reach, frequency & CPM
    Speak to the right now generation, understand your audience, & impact the bottom line with AI
    Create heavy competition among publishers & networks to stretch your ad dollars in real-time

August 24 11:45 am - 12:15 pm Stage 3

Srini Nanduri Capital One
Nicole Dougherty - Capital One

Building Real-time Scoring Capabilities to Personalize Visitor Content

    Enhance customer interactions and provide better recommendations
    Use newer big data technologies and machine learning

August 24 12:30 pm - 1:30 pm
    Lunch Keynote Seth Godin - Bestselling Author

August 24 1:40 pm - 2:10 pm Stage 1

How to Increase Conversion With Usability Testing
Danny Setiawan, CoCreate Consulting

    What usability testing is and why it’s important
    Why you should do it instead of relying on UX professionals
    Basic techniques of conducting usability tests
    Tools to conduct usability study cheaply and quickly

August 24 1:40 pm - 2:10 pm Stage 2

Mobile SEO: How to Dominate The New Search Landscape
Maryna Hradovich, SEMrush

    Understand how users are changing the way they search and how search engine algorithms are evolving to keep up
    Use the best strategies to stay competitive in an increasingly mobile world
    Explore mobile first indexing, Accelerated Mobile Pages (AMP), voice search, and more to help you successfully align with the new search paradigm

August 24 1:40 pm - 2:10 pm Stage 3

Contextual Lens: Driving Innovation with Consumer Interaction Data
Madhu Raman, Verizon Enterprise

    Start adopting the contextual lens to understand their digital consumer’s emerging needs
    Help product designers innovate new offerings using consumer interaction data
    Understand how context changes the default choices that consumers normally make
    Work with data analysts to take advantage of the contextual lens today

August 24 2:20 pm - 2:50 pm Stage 1

Futureproofing Your SEO
Mike King, iPullRank

    What changes Google has made that can make a material impact on your business goals.
    What are the upcoming trends in Organic Search that you need to prepare for
    How to strategically execute modern SEO
    How to effectively measure SEO results for business impact
    How to make the right SEO hire
    How to find the right SEO partner
    What tools your team should be using to do effective enterprise-level SEO

August 24 2:20 pm - 3:20 pm Stage 2

When Your Marketing Feels Too Much Like Marketing: Practice Moderation
Brian Honigman, NYU

    Clarify your purpose as an organization to inform your marketing
    Balance a data-driven approach to marketing with intuition
    Diversify what channels you're are active on to connect with customers
    Craft more meaningful messaging, instead of relying on inundating your audience

August 24 2:20 pm - 2:50 pm Stage 3

The B2B Analytics Engine: How Vanguard is Measuring Marketing Success Online
John Glinski, Vanguard

    Achieve buy-in among a siloed organization to define key business goals
    Use your data to create a visit engagement score measuring key activities online
    Understand the possibilities for further developing this model and finding deeper insights within your business

August 24 3:00 pm - 3:30 pm Stage 1

Using Big Data to Change the World
Duncan Lockard, Change.org

    Change user behavior from “transactional” to “relational”
    Use algorithms to drive content personalization in unique new directions
    Implement workflow processes that augment staff labor with automatic data-surfacing

August 24 3:00 pm - 3:30 pm Stage 2

The Care and Feeding of the Content Engine
Ginger Shimp, SAP

    Version your content to appeal to disparate groups such as, lines of business, industries, net new vs. customers
    Design content to be consumed in multiple formats
    Create a content plan that will appeal to how prospects choose to consume information

August 24 3:00 pm - 3:30 pm Stage 3

Data Science Mindset for Marketing
Michael Li, The Data Incubator

    Apply data science in marketing
    Understand the limitations of data science
    Think critically about data science -- even if you are not a data scientist!

August 24 3:40 pm - 4:40 pm Stage 1

Rebranding: Making a 145-Year-Old Institution Not Only Relevant but Irresistible
Cynthia Round, Metropolitan Museum of Art

    Excavate the essential, intangible truth of your brand
    Understand how to “read between the lines” of your audience research
    Better align your organization to deliver a 360-degree brand experience

August 24 3:40 pm - 4:10 pm Stage 2

You Don’t Know What You Don’t Know, but Predictive Analytics Does!

    New processes and strategies for implementing predictive analytics in your business
    Real world cases and results of Predictive Analytics to shape your strategic roadmap
    Current trends of adoption of Predictive Analytics, by industry vertical
    A peek at the role of Predictive Analytics and AI in the digital world

August 24 5:20 pm - 6:30 pm
Closing Reception

 

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