Day 1 Tuesday, October 24
Main Conference
October 24 1:15 pm - 2:15 pm Opening Keynote
Ann Handley - MarketingProfs
Good Content vs. Good Enough Content: A Fight for Sore Eyes
October 24 2:30 pm - 3:00 pm Stage 1
Olivia Melikhov - ASPCA
Build Social Media Campaigns that Generate Social and Traditional Media Success
October 24 2:30 pm - 3:00 pm Stage 2
How to Use Content to Grow Your Business
October 24 2:30 pm - 3:00 pm Stage 3
Cognitive Technology: The End of Marketers and Marketing As We Know It?
yourself and your team for the future through a "center-brain marketing" approach
October 24 3:15 pm - 3:45 pm Stage 1
Alexander Graebe - Uber
What Context Platforms Teach us About Great Experiences
October 24 3:15 pm - 3:45 pm Stage 2
7 Reasons Your CRM & Marketing Automation Belong Together
October 24 3:15 pm - 3:45 pm Stage 3
Smart Marketing Tactics That Captivate Mobile Users
October 24 4:00 pm - 4:30 pm Stage 1
Jason Dailey - Facebook
Unleashing the Power of Search and Social Integration
October 24 4:00 pm - 4:30 pm Stage 2
Everything You’ve Heard About Influencer Marketing is Wrong. Let’s Do it Right!
Leigh George, Freedom
October 24 4:00 pm - 4:30 pm Stage 3
Melissa Metcalf - MailChimp
Developing Customer Empathy and Establishing an Emotional Connection
October 24 4:45 pm - 5:15 pm
Keynote
Beverly Jackson - MGM Resorts International
Day 2 Wednesday, October 25
October 25 8:30 am - 9:00 am Stage 1
Michael Salamon - Lousy
Stealing Design Thinking: Five UX Techniques for Marketers
October 25 8:30 am - 9:00 am Stage 2
Eric Shutt - ISL
5 Trends for Digital Agencies (and Brands) to be Ready for 2020
October 25 8:30 am - 9:00 am Stage 3
You Don’t Know What You Don’t Know, but Predictive Analytics does!
October 25 9:15 am - 9:45 am Stage 1
Michael Barber - barber&hewitt
Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World
October 25 9:15 am - 9:45 am Stage 2
Alex Stein - Marriott International
Mapping the Social Customer Journey to Create the Ultimate Customer Experience
October 25 9:15 am - 9:45 am Stage 3
Matthew Capala - Alphametic
Agile SEO: Transformative Strategies for Stellar Results
October 25 10:00 am - 10:30 am Stage 1
James Vetrano - Kraft Heinz Company
Why Your Company Needs a Social Care Strategy, and How to Build One
October 25 10:00 am - 10:30 am Stage 2
Ryan Phelan - Adestra
First Person Marketing: Using Data to Drive Higher Email Results
October 25 10:00 am - 10:30 am Stage 3
Lauren Haynes - University of Chicago
Data Science: How Methods From the Social Sector Can Improve Your Digital Marketing
October 25 11:00 am - 11:30 am Stage 1
Bryan Bennett - Competing on Healthcare Analytics
Build A Data Science Function with Your Current Staff
October 25 11:00 am - 11:30 am Stage 2
Ginger Shimp - SAP
The Care and Feeding of the Content Engine
October 25 11:00 am - 11:30 am Stage 3
Jeremy Hudgens - Genius Monkey
Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI
October 25 11:45 am - 12:15 pm Stage 1
Lorraine Goldberg - Allrecipes.com
Content Marketing Boom or Bust? Surprising Truths and Myths behind Best Practices.
October 25 11:45 am - 12:15 pm Stage 2
John Thies - Email on Acid
5 Ways to Improve your Email Campaigns (and get Better Results)
October 25 11:45 am - 12:15 pm Stage 3
Caitlin Moyer - Milwaukee Brewers
So Many Platforms, So Little Time: The Right Content for the Right Platform
October 25 12:30 pm - 1:30 pm
Lunch Keynote
David Shing - AOL
October 25 1:40 pm - 2:10 pm Stage 1
Aalap Shah - SoMe Connect
Brand Ambassadorships That Work: Embracing the Age of Digital Influencers
October 25 1:40 pm - 2:10 pm Stage 2
Redesigning Laundry: A Primer on Design Thinking
October 25 1:40 pm - 2:10 pm Stage 3
Erin Everhart - Home Depot
Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)
October 25 2:20 pm - 2:50 pm Stage 1
Gabe Tartaglia - Pandora
Engaging in a Connected World With the Power of Audio
October 25 2:20 pm - 2:50 pm Stage 2
Finola Austin - Refinery29
Branded Content – Bringing the ‘Dark Side’ of Publishing into the Light
October 25 2:20 pm - 2:50 pm Stage 3
Using Augmented Reality to Turn a Customer Experience into Factual Data
October 25 3:00 pm - 3:30 pm Stage 1
Laura Wilson - Georgetown University
Battle of Micro-Storytelling: Winning With the ‘Stories’ Format
October 25 3:00 pm - 3:30 pm Stage 3
Andres Ferrate - Google
Lessons From the Frontlines in the Fight Against Ad Fraud
October 25 3:40 pm - 4:10 pm Stage 1
Geoffrey Colon - Microsoft
FUTURE SHOCK: Marketing in an Era of Information Overload
October 25 3:40 pm - 4:10 pm Stage 2
The Key to Reducing Churn – Mapping Your Customer’s Journey
October 25 4:20 pm - 5:20 pm
Closing Keynote
Mike McAvoy - Onion, Inc
October 25 5:20 pm - 6:30 pm
Closing Reception