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Digital Summit - Chicago

Digital Summit - Chicago

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

Reasons to Attend

  • Amazing content. 40+ sessions & workshops will not only give you the latest digital trends and best practices, but also take deeper dives with practical tips & takeaways.
  • Brilliant speakers. Hear entertaining, engaging and educational speakers from leading brands like Facebook, The Onion, Uber, Home Depot, Kraft, Google, Refinery29, and more.
  • Nice Extras. Free WiFi, open bars, nifty DS T-Shirt, and other free take-homes will put a nice finishing touch on your overall conference experience.
  • Productive networking. Network with hundreds of digital professionals and connect with new business prospects and partners.

Day 1 Tuesday, October 24
Main Conference

October 24 1:15 pm - 2:15 pm Opening Keynote
Ann Handley - MarketingProfs
Good Content vs. Good Enough Content: A Fight for Sore Eyes

October 24 2:30 pm - 3:00 pm Stage 1
Olivia Melikhov - ASPCA
Build Social Media Campaigns that Generate Social and Traditional Media Success

October 24 2:30 pm - 3:00 pm Stage 2
How to Use Content to Grow Your Business

October 24 2:30 pm - 3:00 pm Stage 3
Cognitive Technology: The End of Marketers and Marketing As We Know It?
yourself and your team for the future through a "center-brain marketing" approach

October 24 3:15 pm - 3:45 pm Stage 1
Alexander Graebe - Uber
What Context Platforms Teach us About Great Experiences

October 24 3:15 pm - 3:45 pm Stage 2
7 Reasons Your CRM & Marketing Automation Belong Together


October 24 3:15 pm - 3:45 pm Stage 3
Smart Marketing Tactics That Captivate Mobile Users

October 24 4:00 pm - 4:30 pm Stage 1
Jason Dailey - Facebook
Unleashing the Power of Search and Social Integration

October 24 4:00 pm - 4:30 pm Stage 2
Everything You’ve Heard About Influencer Marketing is Wrong. Let’s Do it Right!
Leigh George, Freedom


October 24 4:00 pm - 4:30 pm Stage 3
Melissa Metcalf - MailChimp
Developing Customer Empathy and Establishing an Emotional Connection

October 24 4:45 pm - 5:15 pm
Keynote
Beverly Jackson - MGM Resorts International


Day 2 Wednesday, October 25

October 25 8:30 am - 9:00 am Stage 1
Michael Salamon - Lousy
Stealing Design Thinking: Five UX Techniques for Marketers

October 25 8:30 am - 9:00 am Stage 2
Eric Shutt - ISL
5 Trends for Digital Agencies (and Brands) to be Ready for 2020

October 25 8:30 am - 9:00 am Stage 3
You Don’t Know What You Don’t Know, but Predictive Analytics does!

October 25 9:15 am - 9:45 am Stage 1
Michael Barber - barber&hewitt
Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World

October 25 9:15 am - 9:45 am Stage 2
Alex Stein - Marriott International
Mapping the Social Customer Journey to Create the Ultimate Customer Experience

October 25 9:15 am - 9:45 am Stage 3
Matthew Capala - Alphametic
Agile SEO: Transformative Strategies for Stellar Results

October 25 10:00 am - 10:30 am Stage 1
James Vetrano - Kraft Heinz Company
Why Your Company Needs a Social Care Strategy, and How to Build One

October 25 10:00 am - 10:30 am Stage 2
Ryan Phelan - Adestra
First Person Marketing: Using Data to Drive Higher Email Results

October 25 10:00 am - 10:30 am Stage 3
Lauren Haynes - University of Chicago
Data Science: How Methods From the Social Sector Can Improve Your Digital Marketing

October 25 11:00 am - 11:30 am Stage 1
Bryan Bennett - Competing on Healthcare Analytics
Build A Data Science Function with Your Current Staff

October 25 11:00 am - 11:30 am Stage 2
Ginger Shimp - SAP
The Care and Feeding of the Content Engine

October 25 11:00 am - 11:30 am Stage 3
Jeremy Hudgens - Genius Monkey
Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI

October 25 11:45 am - 12:15 pm Stage 1
Lorraine Goldberg - Allrecipes.com
Content Marketing Boom or Bust? Surprising Truths and Myths behind Best Practices.

October 25 11:45 am - 12:15 pm Stage 2
John Thies - Email on Acid
5 Ways to Improve your Email Campaigns (and get Better Results)

October 25 11:45 am - 12:15 pm Stage 3
Caitlin Moyer - Milwaukee Brewers
So Many Platforms, So Little Time: The Right Content for the Right Platform

October 25 12:30 pm - 1:30 pm
Lunch Keynote
David Shing - AOL
October 25 1:40 pm - 2:10 pm Stage 1
Aalap Shah - SoMe Connect
Brand Ambassadorships That Work: Embracing the Age of Digital Influencers

October 25 1:40 pm - 2:10 pm Stage 2
Redesigning Laundry: A Primer on Design Thinking

October 25 1:40 pm - 2:10 pm Stage 3
Erin Everhart - Home Depot
Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)

October 25 2:20 pm - 2:50 pm Stage 1
Gabe Tartaglia - Pandora
Engaging in a Connected World With the Power of Audio

October 25 2:20 pm - 2:50 pm Stage 2
Finola Austin - Refinery29
Branded Content – Bringing the ‘Dark Side’ of Publishing into the Light

October 25 2:20 pm - 2:50 pm Stage 3
Using Augmented Reality to Turn a Customer Experience into Factual Data

October 25 3:00 pm - 3:30 pm Stage 1
Laura Wilson - Georgetown University
Battle of Micro-Storytelling: Winning With the ‘Stories’ Format

October 25 3:00 pm - 3:30 pm Stage 3
Andres Ferrate - Google
Lessons From the Frontlines in the Fight Against Ad Fraud

October 25 3:40 pm - 4:10 pm Stage 1
Geoffrey Colon - Microsoft
FUTURE SHOCK: Marketing in an Era of Information Overload

October 25 3:40 pm - 4:10 pm Stage 2
The Key to Reducing Churn – Mapping Your Customer’s Journey

October 25 4:20 pm - 5:20 pm
Closing Keynote
Mike McAvoy - Onion, Inc

October 25 5:20 pm - 6:30 pm
Closing Reception

 

 

Speakers Include:

Mike McAvoy - Onion, Inc
Ann Handley - MarketingProfs
Jason Dailey - Facebook
Beverly Jackson - MGM Resorts International
Alexander Graebe - Uber
Erin Everhart - Home Depot
James Vetrano - Kraft Heinz Company
David Shing - AOL
Caitlin Moyer - Milwaukee Brewers
Andres Ferrate - Google
Gabe Tartaglia - Pandora
Finola Austin - Refinery29
Geoffrey Colon - Microsoft
Lorraine Goldberg - Allrecipes.com
Alex Stein - Marriott International
Tiffany Tooley - IBM
Lauren Haynes - University of Chicago
Jonathan Wilson - Thomson Reuters

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