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Digital Summit - Charlotte,NC

Digital Summit - Charlotte,NC

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office.

Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

Reasons to Attend:

  • Amazing Content. 40+ sessions & workshops will not only give you the latest digital trends and best practices, but also take deeper dives with practical tips & takeaways.
  • Brilliant Speakers. Hear entertaining, engaging and educational speakers from leading brands like Facebook, Zillow, Nextdoor, Mastercard, MGM Resorts, B of A, and more!
  • Nice Extras. Free WiFi , open bars, nifty DS T-Shirt, and other free take-homes will put a nice finishing touch on your overall conference experience.
  • Productive Networking. Network with hundreds of digital professionals and connect with new business prospects and partners.

October 2 8:30 am - 12:45 pm Stage 1
Pre-Conference

Content Marketing Workshop: The Proven 8 Step Formula to Successful Content Marketing
Shana Sullivan, Vertical Measures

Current Search Strategies That Will Increase Your Exposure
Janet Driscoll Miller, Marketing Mojo

Make Email Great Again – With an Actual Plan On How to Do That
Michael Barber, barber&hewitt

Main Conference

October 2 1:15 pm - 2:15 pm
Opening Keynote
Thom Gruhler, Microsoft

October 2 2:30 pm - 3:00 pm Stage 1
Why Online Reviews Are The Future of Local & Search Marketing
Daniel Lemin, Convince & Convert

October 2 2:30 pm - 3:00 pm Stage 2
Facebook Ads: Mastering the Power of the Demographic Fire Hose
Susan Wenograd, Five Mill

October 2 2:30 pm - 3:00 pm Stage 3
Using Augmented Reality to Turn a Customer Experience into Factual Data

October 2 3:15 pm - 3:45 pm Stage 1
Going Mobile: Adjust Your Marketing Strategy to Fit in a Mobile-First World
Anne Gherini, Inc. Magazine

October 2 3:15 pm - 3:45 pm Stage 2
Delivering Creative Services in a time of Business Transformation

October 2 3:15 pm - 3:45 pm Stage 3
Trust by Design: Keeping Your Customer on Your Side
Jason Cranford Teague, The CranfordTeague Group

October 2 4:00 pm - 4:30 pm Stage 1
Battle of Micro-Storytelling: Winning With the ‘Stories’ Format
Laura Wilson, Georgetown University

October 2 4:00 pm - 4:30 pm Stage 2
Lessons from the Frontier: Trends and Tactics from Today’s Content Powerhouses

October 2 4:00 pm - 4:30 pm Stage 3
7 Reasons Your CRM & Marketing Automation Belong Together

October 2 4:45 pm - 5:15 pm Stage 1
How to Use Content to Grow Your Business

October 2 4:45 pm - 5:15 pm Stage 2
Why Identity Resolution Matters To Every Marketer

October 2 4:45 pm - 5:15 pm Stage 3
How National Brands Get Local
Ali Jafari, Nextdoor

October 2 5:30 pm - 6:15 pm
Keynote
Beverly Jackson - MGM Resorts International

October 2 6:15 pm - 7:00 pm
Opening Reception

Day 2 Tuesday, October 3

October 3 8:30 am - 9:00 am Stage 1
Mobile is Changing Everything
Tony Marlow, Yahoo

October 3 8:30 am - 9:00 am Stage 2
Putting a Real Value on Your Testing and Optimization Program
Steve Rude, Thomson Reuters

October 3 9:15 am - 9:45 am Stage 1
Size Matters: The Many Screens of Our Connected Things
Mark Wolfe, Slalom

October 3 9:15 am - 9:45 am Stage 3
Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI
Jeremy Hudgens, Genius Monkey

October 3 10:00 am - 10:30 am Stage 1
Managing and Marketing To Millennials
Eve Mayer, Social Media Delivered

October 3 10:00 am - 10:30 am Stage 2
To Buy or Not to Buy: What Influences Consumers During the Shopping Process?
Brian Mitchell, YP
 
October 3 10:00 am - 10:30 am Stage 3
The Future of Design: Bringing Anticipatory Experiences to Life
    
October 3 11:00 am - 11:30 am Stage 1
Agile SEO: Transformative Strategies for Stellar Results
Matthew Capala, Alphametic

October 3 11:00 am - 11:30 am Stage 2
Stealing Design Thinking: Five UX Techniques for Marketers
Michael Salamon, Lousy

October 3 11:00 am - 11:30 am Stage 3
Video Marketing Superpowers to Grow Your Business

October 3 11:45 am - 12:15 pm Stage 1
Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World
Michael Barber, barber&hewitt

October 3 11:45 am - 12:15 pm Stage 2
Cognitive Technology: The End of Marketers and Marketing As We Know It?

October 3 11:45 am - 12:15 pm Stage 3
Redesigning Laundry: A Primer on Design Thinking
Heather Wingfield, Fidelity Investments

October 3 12:30 pm - 1:30 pm
Lunch Keynote
Jason Dailey - Facebook

October 3 1:40 pm - 2:10 pm Stage 1
How To Thrive in the Post-Digital Age – Tips and Case Studies for How to Succeed
Eric Yale, Forrester

October 3 1:40 pm - 2:10 pm Stage 2
How to Map Your Digital Footprint
Juntae DeLane, USC

October 3 1:40 pm - 2:10 pm Stage 3
Predictive Analytics: Making Your Data Work Harder for Your SEO and Other Content Marketing
Marc Engelsman, Digital Brand Expressions

October 3 2:20 pm - 2:50 pm Stage 1
From Frustration to Success with Content Marketing
Shana Sullivan, Vertical Measures

October 3 2:20 pm - 2:50 pm Stage 2
Keys to Your Organization’s Digital Fitness and Success

October 3 2:20 pm - 2:50 pm Stage 3
The Power of One: Validating UX
Andi Smith, AMC Health

October 3 3:00 pm - 3:30 pm Stage 2
Failing Your Way to Content Marketing Success
Anna Hrach, Convince & Convert

October 3 3:00 pm - 3:30 pm Stage 3
Aligning Your Content With Your Customer Purchase Journey
John Auble, Wells Fargo Advisors

October 3 3:40 pm - 4:10 pm Stage 1
Think Like A Journalist: Tips For Improving Your Content Marketing
Melanie Deziel, The Overlap League

October 3 3:40 pm - 4:10 pm Stage 2
The Data Driven CMO: Team, Tools, and Tactics in the Age of Digital Marketing

October 3 4:20 pm - 5:20 pm
Closing Keynote
Tamsen Webster, Strategic Speaking

October 3 5:20 pm - 6:30 pm
Closing Reception

Speakers Include:

Thom Gruhler-Fjuri
Jason Dailey-Facebook
Ali Jafari-Nextdoor
Beverly Jackson-MGM Resorts International
John Auble-Wells Fargo Advisors
Rita Cidre-Zillow
Tiffany Tooley-IBM
Jason Davies-MasterCard
Tony Marlow-Yahoo
Tamsen Webster-Strategic Speaking
Steve Rude–Thomson Reuters
Eric Yale-Forrester
Heather Wingfield-Fidelity Investments
Anne Gherini-Inc.Magazine
Juntae DeLane-Digital Branding Institute
Andi Smith-AMC Health
Jeff Greer-MRM//McCann
Laura Wilson-Georgetown University
Michael Barber-barber&hewitt
Melanie Deziel-The Overlap League
Matthew Capala-Alphametic
Stephanie Miller-Econsultancy USA
Michael Salamon-Lousy
Susan Wenograd-Five Mill
Daniel Lemin-Convince&Convert
Shana Sullivan-Vertical Measures
Jason Cranford Teague-The Cranford Teague Group
Eve Mayer-Social Media Delivered
Mark Wolfe-Slalom
Anna Hrach-Convince&Convert
Marc Engelsman-Digital Brand Expressions
Janet DriscollMiller-Marketing Mojo
Jeremy Hudgens-Genius Monkey
Michael Trapani-IBM Watson Marketing

 

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