October 2 8:30 am - 12:45 pm Stage 1
Pre-Conference
Content Marketing Workshop: The Proven 8 Step Formula to Successful Content Marketing
Shana Sullivan, Vertical Measures
Current Search Strategies That Will Increase Your Exposure
Janet Driscoll Miller, Marketing Mojo
Make Email Great Again – With an Actual Plan On How to Do That
Michael Barber, barber&hewitt
Main Conference
October 2 1:15 pm - 2:15 pm
Opening Keynote
Thom Gruhler, Microsoft
October 2 2:30 pm - 3:00 pm Stage 1
Why Online Reviews Are The Future of Local & Search Marketing
Daniel Lemin, Convince & Convert
October 2 2:30 pm - 3:00 pm Stage 2
Facebook Ads: Mastering the Power of the Demographic Fire Hose
Susan Wenograd, Five Mill
October 2 2:30 pm - 3:00 pm Stage 3
Using Augmented Reality to Turn a Customer Experience into Factual Data
October 2 3:15 pm - 3:45 pm Stage 1
Going Mobile: Adjust Your Marketing Strategy to Fit in a Mobile-First World
Anne Gherini, Inc. Magazine
October 2 3:15 pm - 3:45 pm Stage 2
Delivering Creative Services in a time of Business Transformation
October 2 3:15 pm - 3:45 pm Stage 3
Trust by Design: Keeping Your Customer on Your Side
Jason Cranford Teague, The CranfordTeague Group
October 2 4:00 pm - 4:30 pm Stage 1
Battle of Micro-Storytelling: Winning With the ‘Stories’ Format
Laura Wilson, Georgetown University
October 2 4:00 pm - 4:30 pm Stage 2
Lessons from the Frontier: Trends and Tactics from Today’s Content Powerhouses
October 2 4:00 pm - 4:30 pm Stage 3
7 Reasons Your CRM & Marketing Automation Belong Together
October 2 4:45 pm - 5:15 pm Stage 1
How to Use Content to Grow Your Business
October 2 4:45 pm - 5:15 pm Stage 2
Why Identity Resolution Matters To Every Marketer
October 2 4:45 pm - 5:15 pm Stage 3
How National Brands Get Local
Ali Jafari, Nextdoor
October 2 5:30 pm - 6:15 pm
Keynote
Beverly Jackson - MGM Resorts International
October 2 6:15 pm - 7:00 pm
Opening Reception
Day 2 Tuesday, October 3
October 3 8:30 am - 9:00 am Stage 1
Mobile is Changing Everything
Tony Marlow, Yahoo
October 3 8:30 am - 9:00 am Stage 2
Putting a Real Value on Your Testing and Optimization Program
Steve Rude, Thomson Reuters
October 3 9:15 am - 9:45 am Stage 1
Size Matters: The Many Screens of Our Connected Things
Mark Wolfe, Slalom
October 3 9:15 am - 9:45 am Stage 3
Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI
Jeremy Hudgens, Genius Monkey
October 3 10:00 am - 10:30 am Stage 1
Managing and Marketing To Millennials
Eve Mayer, Social Media Delivered
October 3 10:00 am - 10:30 am Stage 2
To Buy or Not to Buy: What Influences Consumers During the Shopping Process?
Brian Mitchell, YP
October 3 10:00 am - 10:30 am Stage 3
The Future of Design: Bringing Anticipatory Experiences to Life
October 3 11:00 am - 11:30 am Stage 1
Agile SEO: Transformative Strategies for Stellar Results
Matthew Capala, Alphametic
October 3 11:00 am - 11:30 am Stage 2
Stealing Design Thinking: Five UX Techniques for Marketers
Michael Salamon, Lousy
October 3 11:00 am - 11:30 am Stage 3
Video Marketing Superpowers to Grow Your Business
October 3 11:45 am - 12:15 pm Stage 1
Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World
Michael Barber, barber&hewitt
October 3 11:45 am - 12:15 pm Stage 2
Cognitive Technology: The End of Marketers and Marketing As We Know It?
October 3 11:45 am - 12:15 pm Stage 3
Redesigning Laundry: A Primer on Design Thinking
Heather Wingfield, Fidelity Investments
October 3 12:30 pm - 1:30 pm
Lunch Keynote
Jason Dailey - Facebook
October 3 1:40 pm - 2:10 pm Stage 1
How To Thrive in the Post-Digital Age – Tips and Case Studies for How to Succeed
Eric Yale, Forrester
October 3 1:40 pm - 2:10 pm Stage 2
How to Map Your Digital Footprint
Juntae DeLane, USC
October 3 1:40 pm - 2:10 pm Stage 3
Predictive Analytics: Making Your Data Work Harder for Your SEO and Other Content Marketing
Marc Engelsman, Digital Brand Expressions
October 3 2:20 pm - 2:50 pm Stage 1
From Frustration to Success with Content Marketing
Shana Sullivan, Vertical Measures
October 3 2:20 pm - 2:50 pm Stage 2
Keys to Your Organization’s Digital Fitness and Success
October 3 2:20 pm - 2:50 pm Stage 3
The Power of One: Validating UX
Andi Smith, AMC Health
October 3 3:00 pm - 3:30 pm Stage 2
Failing Your Way to Content Marketing Success
Anna Hrach, Convince & Convert
October 3 3:00 pm - 3:30 pm Stage 3
Aligning Your Content With Your Customer Purchase Journey
John Auble, Wells Fargo Advisors
October 3 3:40 pm - 4:10 pm Stage 1
Think Like A Journalist: Tips For Improving Your Content Marketing
Melanie Deziel, The Overlap League
October 3 3:40 pm - 4:10 pm Stage 2
The Data Driven CMO: Team, Tools, and Tactics in the Age of Digital Marketing
October 3 4:20 pm - 5:20 pm
Closing Keynote
Tamsen Webster, Strategic Speaking
October 3 5:20 pm - 6:30 pm
Closing Reception