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Digital Marketing World Forum - Amsterdam

Digital Marketing World Forum - Amsterdam

DMWF has an 8-year history of bringing together the worldwide marketing community to examine the latest trends, challenges and areas of opportunity in the marketing industry. This year’s event will showcase the latest Digital Marketing Technologies; Virtual Reality and Artificial Intelligence and explore Digital Marketing Strategies, eCommerce, Influencer Marketing, Content Marketing, Data, Mobile Marketing and Analytics across two dedicated conference streams.

#DMWF Expo Europe will equip you with the skills and knowledge you need to address your future challenges with sessions exploring:

  • Forming a successful digital marketing strategy to optimise the use of your preferred channels
  • Understand how VR and 360are transforming the marketing and communication industries
  • How to create dynamic, immersive content as part of your content marketing strategy
  • Understanding the way AI is going to revolutionise and make a big impact on the way brands interact with customers.
  • The use of social media and platforms within your existing digital marketing strategy
  • What impact can a 360 experience bring to a marketing campaign
  • E-Commerce initiatives to build future growth
  • What are the latest marketing start-ups and new technologies emerging and how you can harness these
  • How to leverage influencer relationships
  • Effective data driven marketing & analytics for personalisation and targeting
  • Actionable SEO techniques to increase traffic and build your online communities

The #DMWF agenda will tackle these challenges as case-study led content, interactive debates and structured innovation labs. Don’t miss your opportunity to join us by registering today!

Speakers Include:

Blake Cahill, Global Head of Digital & Social Marketing, Philips
Christian Stein, Global PR and Communications Director, SEAT, S.A.
Eduardo Castañeda, Global Head of Social Media, foodpanda
Susanne Franz, Global Marketing Director, SEAT, S.A.
Joost de Valk, Founder & CEO, Yoast
Julia Jakubiec, Business Analyst, VimpelCom
Ranj Begley, Managing Director, Readly UK
Mick Saunders, Digital Services Success Manager, First Utility
Tom Pratt, Head of Digital, VERTBAUDET UK

 

Agenda Topics Include:

Day 1: 3 April 2017 - Track 1

09:10AM Chair’s Welcome and Opening Remarks
09:30AM Keynote: Successfully forming a digital strategy: stop in order to move faster
10:00AM Cross-channel revenue drivers – engage customers where and when it’s most cost effective
10:30AM Networking Break
11:00AM Panel Discussion: Email marketing and the effectiveness of personalisation and data segmentation to increase engagement
11:50AM Copywriting for digital: Skimmers and scanners vs. longer readers
12:20PM The powerful potential of video storytelling to engage and inspire audiences to take action
12:50PM Networking Lunch
01:50PM #DMWF Inspiration
02:10PM Panel Discussion: Building long-lasting influencer relationships
03:00PM Networking Break
03:30PM Optimising your affiliate marketing program to increase revenue maximising ROI
04:00PM Mobile brand engagement – creating an emotional attachment to your brand
04:30PM Panel discussion: Data driven marketing strategies: How much you can afford to spend on a new customer?
05:10PM #DMWF Drinks Reception

Day 2: 4 April 2017 - Track 1

09:30AM Chair’s Welcome and Opening Remarks
09:50AM Keynote: Digital content strategy: Objectives, KPI’s and Feedback to refine the marketing mix
10:20AM Customer journey development: site experience and customer journey strategy
10:50AM Networking Break
11:20AM Digital Innovation Lab: Storytelling to create engagement across digital channels
12:40PM Networking Lunch
01:40PM Panel Discussion: User generated content – a creative, cost-effective and rewarding way to enhance a variety of channels
02:20PM Marketing and customer insights to drive a more effective strategy
02:50PM Networking Break
03:20PM Personalisation and a better customer experience – the Holy Grail for e-commerce businesses?
03:50PM Glimpses of the future – how latest technologies and a connected workforce are revolutionising global consumer behaviours
04:20PM Close of Conference

Day 1: 3 April 2017 - Track 2

11:00AM #DMWF Learning: Examining the AI marketplace and what it offers marketing professionals
11:40AM Understanding the way AI is going to revolutionise and make a big impact on the way brands interact with customers
12:10PM Panel Discussion: The advent of digital intelligent systems and what this could mean for your customer experience
12:50PM Networking Lunch
01:50PM Integrating social within your VR campaign
02:20PM Panel Discussion: Understanding VR and 360 technology and what this can bring to your marketing campaign

Day 2: 4 April 2017 - Track 2

11:20AM Panel Discussion: How to create effective landing pages that increase conversions for your PPC or Email marketing campaigns
12:00PM #DMWF Inspiration
12:20PM Networking Lunch
01:20PM Online advertising strategy: e-commerce platforms in social media channels
02:00PM #DMWF Learning: SEO Masterclass: tools to optimise your site performance

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