Digital Growth Unleashed evolved from Conversion Conference. Over the course of two dozen highly-rated shows in the US and Europe since 2010, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Now it is time to create even more leverage across your whole business!

Attract
It’s about more than just traffic volumes and “eyeballs”. Optimizing campaigns and channels to attract the right audience is key.

Persuade
Conversion rate optimization (CRO) is a core focus of the event.

Serve
Extending the value of relationship beyond the initial touchpoint is critical.

Growth Tech
The exploding number of marketing technology companies offers a powerful amplifier for growth.

Day 1 - Wednesday, October 11th, 2017

8:00 am
Registration

9:15 am
Welcome & Opening
Digital Growth Unleashed Chair Stephen Pavlovich Welcomes All Attendees

9:30 am
Keynote:
Statistical Stories: How To Scale A Testing Organisation
Lukas Vermeer, Data Scientist, Booking.com

10:25 am
A Message from Our Sponsors

10:30 am
Coffee Break

10:55 am
Track 1:
Conversion Hacks for Google Analytics

Track 2:
Conversion Optimisation for Digital First Transformation

11:20am - 11:40am: The Full Stack Marketer's Secret Weapons

11:40 am
Session Change for Digital Growth Unleashed and Combo Pass Holders

11:45 am
Track 1:
Copy Writing Part 1: The Customer Disconnect - How Inside-Out Copy Makes You Invisible

Track 2:
Functionality Testing: Getting it Right Before We Start Optimising

12:30 pm
Lunch Break

1:40 pm
Keynote:
Don’t Do Anything on Your Website you Wouldn’t Do on a First Date

2:40 pm
Session Change for Digital Growth Unleashed and Combo Pass Holders

2:45 pm
Track 1:
Firing On All 14 Cylinders: The Fourteen Differences Between Winning and Losing Websites

Track 2:
Copy Writing Part 2: How Compelling Copy Gets Higher Conversions

3:30 pm
Coffee Break

3:55 pm
Featured Session:
Going End to End with Lovehoney

4:40 pm
Session Change for Digital Growth Unleashed and Combo Pass Holders

4:45 pm
Keynote:
From Small-Scale-Experimentation to a Data-Focussed-Culture

5:45 pm
Networking Reception

7:00 pm
End of First Conference Day

Day 2 - Thursday, October 12th, 2017

8:30 am
Registration

9:30 am
Featured Session

10:30 am
Coffee Break

10:55 am
Track 1:
Move your Business through the Conversion Optimisation Maturity Scale

Track 2:
International Growth: How to Speak Directly and Relevantly to Customers Around the Globe

11:40 am
Session Change for Digital Growth Unleashed and Combo Pass Holders

11:45 am
Keynote:
From Conception to Launch: The Role of Testing in Product

12:30 pm
Lunch Break

1:40 pm
Track 1:
1:40 - 2:10pm: Measuring Your Sites Visitor Experience using Digital AnalyticsConversion Optimisation for Digital First Transformation

2:10 - 2:40 pm: Embrace the Randomness! How to Use Modern Data Science Techniques to Shape the Experimentation Roadmap and Test Measurement

Track 2:
1:40 - 2:10pm: How to Unleash the Testing Power of Your Emails

2:10 - 2:40pm: Driving Growth With Email Marketing

2:40 pm
Session Change for Digital Growth Unleashed and Combo Pass Holders

2:45 pm
Featured Session:
Integrated Facebook & Google Tactics For Powerful CRO

Track 2:
Personalisation - Creating a Framework to Enable Strategic Experimentation

3:30 pm
Coffee Break

3:55 pm
Keynote:
Data-Driven Growth: Analytics & Attribution

4:40 pm
Session Change for Digital Growth Unleashed and Combo Pass Holders

4:45 pm
Feedback Session:
AB Testing Surgery - Why isn't it working?

5:30 pm
End of Digital Growth Unleashed London 2017

 

 

Speakers Include:

Lukas Vermeer, Data Scientist, Booking.com
Colin McFarland, Head of CRO, skyscanner
Abi Hough, Device Experience Director, Endless Gain
Craig Sullivan, CEO, Optimal Visit
Mel Henson, Head of Creative, AWA Digital