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Digital Experience (DX) Summit 2017 - Chicago

Digital Experience (DX) Summit 2017 - Chicago

CMSWire’s Digital Customer Experience (DX) Summit 2017 conference brings together the world’s foremost leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams that make them a reality.

We know your time is valuable, and the short story is that we’ve designed the agenda and speaker line-up of DX Summit 2017 from the ground up to respect that fact.

We know that you and your team are under a lot of pressure to deliver exceptional digital customer experiences — and that you need to deliver them consistently across complex environments.

The team at CMSWire has spent over a decade covering the evolution of the digital experience landscape. The SMG/CMSWire community is the leading community of practitioners in this ecosystem, and DX Summit is our primary gathering for the exchange of best practices, lessons learned, bold ideas, new research and new contacts.

DX Summit is an intimate event where sophisticated digital professionals can advance their knowledge and their careers.


Monday, November 13th

7:30 to 8:30
Breakfast and Check-In

8:30 to 10:30
Workshop: Understanding the DX Ecosystem & Developing a Technology Blueprint
Workshop: Shaping Commerce Experiences for Revenue Outcomes Using Analytical Frameworks

10:30 to 11:00
Morning Break

11:00 to 13:00
Workshop: Ensuring DX Project Success: Scope, Alignment & Common Pitfalls
Workshop: How to Drive Customer Engagement with the Data-Driven Measurement that Matters Most
Workshop: Choreographing Creativity: Deliver Great CX through Digital Standards

13:00 to 14:00
Networking Lunch

14:00 to 16:00
Workshop: The Right Way to Select Digital Experience Technology
Workshop: Customer Journey Mapping

16:00 to 18:00
Welcome Reception

Tuesday, November 14th

7:30 to 8:30
Breakfast and Check-In

8:30 to 10:00
Welcome & Morning Address

8:30 to 8:45

DX Innovation Spotlights

10:45 to 11:00
Morning Break

11:15 to 12:15
Virtual Reality and Storytelling Through Immersive Technology
The Art & Neuroscience of Customer Experience

12:15 to 13:15
Networking Lunch

13:15 to 14:15
Digital Body Language - Understand Customer Intent on Your Website

14:30 to 15:30
Data-Driven Growth Marketing: Twitter’s Secrets to Success

15:30 to 17:00
Afternoon Break

15:30 to 16:00

17:00 to 19:00
Evening Reception

Wednesday, November 15th

7:30 to 8:30
Breakfast and Check-In

8:30 to 9:45
Morning Address

9:45 to 10:45
DX Innovation Spotlights

10:45 to 11:00
Morning Break

11:15 to 12:15
Simple. Smart. Driven. Build & Execute a CX Strategy in an ROI-driven World

12:15 to 13:15
Networking Lunch

13:30 to 14:30
Curiosity and Audience Engagement as a KPI
Capitalize on the Wave of Digital Innovation in Commerce Experiences

14:45 to 15:30
Farewell Session

Speakers Include:

Josh Aberant, CMO, SparkPost
Nandini Anantharaman, Principle Analytics Lead, Food, Beverage & Restaurants, Google
Christopher Avore, Product Design Lead, Nasdaq
Kerry Bodine, Keynote Speaker & CX Coach, Kerry Bodine & Co.
Tony Byrne, Founder & CEO, Real Story Group
Candace Cui, Sr Manager, Events & Strategic Content, Simpler Media / CMSWire
Pierre DeBois, Chief Digital Marketing Strategist, Zimana, LLC
Brad Dunn, Communications, The Field Museum
Brice Dunwoodie, Founder & CEO, Simpler Media / CMSWire
Seth Earley, Founder & CEO, Earley Information Science
Siobhan Fagan, Editorial Manager, Simpler Media / CMSWire
James Goldman, Digital Experience Consultant, Media Ingredient
Rob Harles, Managing Director, Global Lead, Social Media & Collaboration, Accenture
David Hobbs, Website Transformation Consultant, David Hobbs Consulting
Anthony Holland Parkin, Head of VR, Senior Director of Content, Getty Images
Phil Kemelor, VP, Client Services, MaassMedia, LLC
John Keough, EVP, Business Development, Simpler Media / CMSWire
Sheryl Kingstone, Director, Research, 451 Research
Cinny Little, Senior Analyst, Forrester
Diane Magers, CEO, CXPA
Liraz Margalit, Director of Behavioral Analytics, Clicktale
Dan Moriarty, Digital Director, Chicago Bulls
Dom Nicastro, Staff Reporter, Simpler Media / CMSWire
Kristina Podnar, Digital Governance Advisor, Independent
Howard Pyle, SVP, Customer Experience, MetLife
Tom Shapiro, Founder & CEO, Stratabeat
Steve Walker, Practice Leader Experis, Global Content Solutions
Tony White, Founder, Ars Logica


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