Three key reasons to attend:

The best practitioners in the world teaching you their best stuff

This event will make you money. You can learn from the people who do the absolute best work in their field. All of our speakers are hand-picked. No fluff, no pitches - pure practical content. It’s less inspiration and more how-to. Model what the best are doing and boost profits for any business you work on. Speakers stick around for the full 3 days, so you can pin them down for a 1:1 session.

Relationship building by design: everyone stays together for 3 days

The event takes place in the outskirts of the city, away from distractions. All attendees and speakers stay in the same place, nobody leaves. This facilitates quality conversations and helps you form bonds for life with all your peers. The outcome is high quality networking, discussions, learning. And great parties. No other event does content, experience and networking like this one.

Make authentic connections

Meet peers who are serious about this stuff. By spending 3 days together with everyone, away from distractions, you forge relationships that last. The event location is away from the city center on purpose. Everyone stays in the same location throughout the event. We have the whole hotel booked for us - the beautiful Hyatt Regency Hill Country Resort and Spa. By the end of the 3 days you will have made many tens of lasting connections. We take relationship building very seriously and create the perfect conditions for making new friends and business connections.

Speakers Include:

Peep Laja, Founder of ConversionXL
Joanna Wiebe, Copy Hackers and Airstory
Abby Covert, Independent Information Architect
Anna Dahlström, Founder of UXFika & Glimtit
Wil Reyonolds, Director of Digital Strategy at Seer
Bill Leake, CEO of Apogee Results
Stefania Mereu, Sr. Quantitative UX Researcher at Express Scripts
David Nye, Experimentation and Web Analytics at Hotels.com
Joel Harvey, Conversion Sciences
Jared Spool, Founder of UIE and a co-founder of Center Centre
Oli Gardner, Co-founder of Unbounce
Lincoln Murphy, Sixteen Ventures
Guillaume Cabane, VP Growth at Segment.com
Karl Gilis, Co-founder of AGConsult
Abi Hough, Device Experience Director at Endless Gain
Chris Goward. Founder & CEO at WiderFunnel
Jakub Linowski, Founder of GoodUI
Chris Out, Lead Growth Hacker at RockBoost
Krista Seiden, Analytics Advocate at Google
Sean Ellis, Founder and CEO of GrowthHackers.com
Jaime Levy, JLR Interactive
Andrew Anderson, ‎Senior Optimization Manager at Recovery Brands
Michele Kiss,Senior Partner at Analytics Demystified
Momoko Price, Kantan.io
Julie Grundy, Information Architect and UX Designer for Duke University
Leho Kraav, Senior Conversion Strategist at ConversionXL
Craig Sullivan, Optimiser of Everything
Michael Aagaard, Senior Conversion Optimizer @ Unbounce

Agenda Topics Include:

Day 1:

10:00 am Check-in & chill
12:00 pm Kick-Off
12:25 pm Opening Keynote: Peep Laja
12:45 pm Jared Spool: Is Design Metrically Opposed?
1:45 pm Anna Dahlström: Using Storytelling to Craft Multi-Device Experiences That Convert
2:15 pm Break
2:45 pm Abby Covert: How to Make Sense of Any Mess
3:15 pm Jaime Levy: Conducting Methodical Guerrilla User Research
3:45 pm Break
4:15 pm Karl Gilis: How to Make Sure Your New Website Won’t Be a Failure?
4:45 pm Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience
5:15 pm Michele Kiss: Mastering Analytics for Optimization Success
5:45 pm Meet Your Peers: Beer, Wine & Outdoor Games
7:00 pm Dinner and drinks outside with live music
10 pm - 2am Party. Entertainment. Fun. Games. Connecting.

Day 2:

9:00 am Breakfast
10:00 am Joanna Wiebe: How to Be Specific - From-The-Trenches Lessons in High-Converting Copy
10:30 am Andrew Anderson: The Discipline Based Testing Methodology
11:00 am Break
11:30 am Chris Goward: The Better Way to Optimize - How to Get Business-Impacting Insights from Your Growth Program
12:00 pm David Nye: How to Manage a Large Scale Testing Program
12:30 pm Lunch
1:30 pm Julie Grundy: UX of Form Design - How to Design an Effective Form
1:45 pm Momoko Price: How to Listen to Customers Effectively
2:00 pm Stefania Mereu: Fast User Segmentation for a Better Conversion Strategy
2:15 pm Jakub Linowski: Searching For Repeating Conversion Patterns - What Can Multiple Tests Tell Us?
2:30 pm Break
3:00 pm Chris Out: The Margin of Aggressiveness, The Game That Optimizers Should Really Be Playing
3:15 pm Abi Hough: Hypothesize This - How Do You Find $100m of Lost Revenue Without Creating a Single Experiment?
3:30 pm Leho Kraav: A Better Way to Prioritize Your A/B Tests
3:45 pm Joel Harvey: Essential eCommerce Optimization Techniques
4:00 pm Break
4:30 pm Bill Leake: Optimizing for the “Considered Purchase” — What Changes If You’re B2B or Expensive / Longer Sales Cycle B2C?
5:00 pm Oli Gardner: Humans vs. The Machines
5:30 pm Optimization Game Show: Conversion Feud
6:15 pm Beer & Outdoor Games
7:00 pm Dinner and drinks outside with live music
10:00 pm - 2am Killer Party

Day 3:

9:00 am Breakfast
10:00 am Guillaume Cabane: Personalized Experiences For The 97%
10:30 am Sean Ellis: Setting and Achieving the Right Growth Objectives
11:00 am Break
11:30 am Craig Sullivan: Product Design is 💩 and We're All Going to Die
12:00 pm Lincoln Murphy: Marketing Success - Building a Customer-centric Growth Engine
12:30 pm Wil Reynolds: Closing Keynote
1:00 pm Boxed Lunch
1:30 pm See you in 2018!