November 1, 2017 – Pre-Jam Workshops
9:00 am – Noon
Pre-Jam Workshop
Email Marketing: Good to Great, Guaranteed ›
Jessica Best – Room 400
9:00 am – Noon
Pre-Jam Workshop
Google Analytics: Optimized for B2B & E-Commerce ›
Charles Farina – Room 404
2:00 – 5:00 pm
Pre-Jam Workshop
Search Optimization Masterclass ›
Andy Crestodina – Room 400
2:00 – 5:00 pm
Pre-Jam Workshop
Stop Writing “Content;” Start Telling STORIES ›
Jill Pollack – Room 404
November 2, 2017 – Content Jam Schedule
8:00 am
Sign-In
Registration
6th floor of the Gleacher Center
8:45 am
Welcome to Content Jam
Amanda Gant
Main Room (6th floor)
9:00 am
Opening Keynote
It’s Time to Take Control of Your Own Destiny ›
Gini Dietrich – Main Room (6th floor)
9:55 am
Creation
Creating Content That Converts ›
Joanna Wiebe – Main Room (6th floor)
10:40 am
Break
Grab some coffee and head to the breakout sessions.
11:00 am
Choose any session
Strategy
5 Reasons Your Evergreen Content Fails (And How to Bring Them Back to Life) ›
Aaron Ordendorff – Breakout Room 408
Content Creation
Email Marketing: Automation at Every Level ›
Jessica Best – Breakout Room 404
Measurement
Advanced Analytics: How to Use Data to Optimize, Rank and Win at Semantic SEO ›
Andy Crestodina – Breakout Room 400
Promotion
Coming soon ›
Breakout Room 406
12:00 pm
Break
Lunch & Networking
1:00 pm
Choose any session
Creation
How to Build Scalable, SEO-Driven Content Frameworks ›
Robbie Richards – Room 404
Promotion
Youtube Marketing for Businesses and Brands ›
Robert Blake – Breakout Room 406
Measurement
To Challenge or Not to Challenge? Matching Your Content to the Moment ›
Tim Riesterer – Breakout Room 400
Strategy
Coming Soon ›
TBD – Breakout Room 408
1:50 pm
Break
Grab some coffee and head to the main room for final sessions.
2:15 pm
Measurement
Super Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less Time through Top Secret Ninja Tricks ›
Andy Crestodina – Main Room (6th floor)
3:05 pm
Creation
The ABCs of Persuasive Copy ›
Nancy Harhut – Main Room (6th floor)
3:45 pm
Break
Grab a snack and meet your fellow marketers.
4:15 pm
Closing Keynote
Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias ›
Michael Aagaard – Main Room (6th floor)
5:00 pm
Final Remarks
Amanda Gant
Main Room (6th floor)
5:15 pm
Let’s Celebrate!
After Party, Lizzie McNeill’s Irish Pub ›
2 Blocks Over – 400 N McClurg Ct