Monday, September 11
Day 1
7:30 a.m.–9:00 a.m.
Breakfast
9:00 a.m.–12:00 p.m.
Morning workshops
Rightsizing your digital presence
David Hobbs, Early Digital Strategist, David Hobbs Consulting
Content ecosystems: Reduce content chaos with a model of your content reality
Scott Kubie, Senior Content Strategist, Brain Traffic
Collaborative content modeling: Interdisciplinary techniques for less painful projects
Jeff Eaton, Senior Digital Strategist, Lullabot
Back to basics: Content strategy 101
Kristina Halvorson, Founder, CEO, Brain Traffic
12:00 a.m.–1:30 p.m.
Lunch
1:30 p.m.–4:30 p.m.
Afternoon workshops
We’ve done all this research, now what?
Steve Portigal, Principal, Portigal Consulting
Show your work: How to present and teach your content strategy with confidence
Eileen Webb, Director of Strategy & Livestock, webmeadow
Making things real: Content strategy for realistic content management
Corey Vilhauer, User Experience Architect, Blend Interactive
Building a storytelling system: Your inspiration infrastructure
Georgy Cohen, Associate Creative Director, Digital Strategy, OHO Interactive
7:00 p.m.–9:00 p.m.
Monday evening: Small-group dinners
Tuesday, September 12
Day 2
7:30 a.m.–9:00 a.m.
Breakfast
9:00 a.m.–12:00 p.m.
Morning workshops
Content structure: An editor’s perspective
Laura Creekmore, President, Creek Content
Content strategy for copywriters: Breaking old habits for digital success
John Ryan, Lead Content Strategist, Sitegeist
Combining user needs and business needs
Sarah Richards, Content strategist, digital consultant and former Head of Content Design at GOV.UK
Coaching content strategy: How to turn any colleague into a content ally
Sara Wachter-Boettcher, Author of Design for Real Life and Content Everywhere
12:00 a.m.–1:30 p.m.
Lunch
1:30 p.m.–4:30 p.m.
Afternoon workshops
The lonely content strategist: Surviving (and succeeding) as a team of one
Cameron Siewert, Founder & Content Strategist, Contenterie
Measure and test your way to better content
Mike Powers, Director of Electronic Communications, Indiana University of Pennsylvania
Content migration: Redesigns and beyond
Ron Bronson, Strategic Designer and author of Web Management for Regular People
Aligning fiefdoms: Getting your complex stakeholders to share a common vision
Sally Bagshaw, Content Strategist, Snappy Sentences
7:00 p.m.–9:00 p.m.
Tuesday evening: Conference party
Wednesday, September 13
Day 3
7:30 a.m.–9:00 a.m.
Breakfast
9:00 a.m.–12:00 p.m.
Morning workshops
Structured design: Modular style for modern content
Christopher Hess, Content Strategist, Healthwise, Inc.
Pair writing: How to collaborate effectively with subject matter experts
Richard Ingram, Content Strategist, ingserv
Better workflows, stronger governance
Ahava Leibtag, President, Aha Media Group
A content strategist’s guide to user journeys
Randall Snare, Content Strategist, Facebook
12:00 a.m.–1:30 p.m.
Lunch
1:30 p.m.–4:30 p.m.
Afternoon workshops
The conversation of UI: Unpacking voice and tone for interfaces
Andy Welfle, Senior Content Strategist, Adobe
Michael Metts, Senior UX Designer, The Nerdery
Stakeholder wrangling: People, projects, and politics
Amanda Costello, Lead Content Strategist, CEHD, University of Minnesota
How to measure content effectiveness
Meghan Casey, Lead Content Strategist, Brain Traffic
Bill Siemers, Content Strategist, Brain Traffic
Are you having a laugh? The serious business of comedy in content strategy
Tracy Playle, CEO & Content Strategist, Pickle Jar Communications Ltd & Utterly Content Ltd