Confab is tightly focused on the realities of content strategy … not the hype.

Confab’s programs are carefully curated to give attendees a 360º view of content strategy. At each of our events, you’ll hear from—and network with—industry leaders, practitioners, and authors about how to:

•     Determine which content is a priority for your audience
•     Build or strengthen your content team
•     Use data to measure and invest in smarter content
•     Align your people and your processes
•     Understand how to improve your structure or content models
•     Get your work done in spite of politics or silos
•     Put a governance framework in places

photo of workshopConfab is where you’ll meet people in exactly the same boat.

Content touches multiple departments and team members within organizations. Writers, communication professionals, marketers, tech folks, designers, upper management … getting all these people into the same learning environment shows how we’re all facing similar struggles and can better solve them together. Conversations that simply don’t happen inside most companies happen everywhere at Confab!
photo of workshopConfab will inspire you to lead change.

Tell your boss what we’ve heard countless times from past attendees: You’ll return reenergized and ready to face even the most difficult content challenges.
Ready to get your ticket?

Monday, September 11

Day 1
7:30 a.m.–9:00 a.m.

Breakfast

9:00 a.m.–12:00 p.m.

Morning workshops

Rightsizing your digital presence
David Hobbs, Early Digital Strategist, David Hobbs Consulting

Content ecosystems: Reduce content chaos with a model of your content reality
Scott Kubie, Senior Content Strategist, Brain Traffic

Collaborative content modeling: Interdisciplinary techniques for less painful projects
Jeff Eaton, Senior Digital Strategist, Lullabot

Back to basics: Content strategy 101
Kristina Halvorson, Founder, CEO, Brain Traffic

12:00 a.m.–1:30 p.m.

Lunch

1:30 p.m.–4:30 p.m.

Afternoon workshops
    
We’ve done all this research, now what?
Steve Portigal, Principal, Portigal Consulting

Show your work: How to present and teach your content strategy with confidence
Eileen Webb, Director of Strategy & Livestock, webmeadow

Making things real: Content strategy for realistic content management
Corey Vilhauer, User Experience Architect, Blend Interactive

Building a storytelling system: Your inspiration infrastructure
Georgy Cohen, Associate Creative Director, Digital Strategy, OHO Interactive

7:00 p.m.–9:00 p.m.

Monday evening: Small-group dinners

Tuesday, September 12

Day 2

7:30 a.m.–9:00 a.m.

Breakfast

9:00 a.m.–12:00 p.m.

Morning workshops
   
Content structure: An editor’s perspective
Laura Creekmore, President, Creek Content
    
Content strategy for copywriters: Breaking old habits for digital success
John Ryan, Lead Content Strategist, Sitegeist
    
Combining user needs and business needs
Sarah Richards, Content strategist, digital consultant and former Head of Content Design at GOV.UK
   
Coaching content strategy: How to turn any colleague into a content ally
Sara Wachter-Boettcher, Author of Design for Real Life and Content Everywhere

12:00 a.m.–1:30 p.m.

Lunch

1:30 p.m.–4:30 p.m.

Afternoon workshops
    
The lonely content strategist: Surviving (and succeeding) as a team of one
Cameron Siewert, Founder & Content Strategist, Contenterie
   
Measure and test your way to better content
Mike Powers, Director of Electronic Communications, Indiana University of Pennsylvania
 
Content migration: Redesigns and beyond
Ron Bronson, Strategic Designer and author of Web Management for Regular People

Aligning fiefdoms: Getting your complex stakeholders to share a common vision
Sally Bagshaw, Content Strategist, Snappy Sentences

7:00 p.m.–9:00 p.m.

Tuesday evening: Conference party

Wednesday, September 13

Day 3

7:30 a.m.–9:00 a.m.

Breakfast

9:00 a.m.–12:00 p.m.

Morning workshops
    
Structured design: Modular style for modern content
Christopher Hess, Content Strategist, Healthwise, Inc.
 
Pair writing: How to collaborate effectively with subject matter experts
Richard Ingram, Content Strategist, ingserv
   
Better workflows, stronger governance
Ahava Leibtag, President, Aha Media Group
   
A content strategist’s guide to user journeys
Randall Snare, Content Strategist, Facebook

12:00 a.m.–1:30 p.m.

Lunch

1:30 p.m.–4:30 p.m.

Afternoon workshops
     
The conversation of UI: Unpacking voice and tone for interfaces
Andy Welfle, Senior Content Strategist, Adobe
Michael Metts, Senior UX Designer, The Nerdery

Stakeholder wrangling: People, projects, and politics
Amanda Costello, Lead Content Strategist, CEHD, University of Minnesota
    
How to measure content effectiveness
Meghan Casey, Lead Content Strategist, Brain Traffic
Bill Siemers, Content Strategist, Brain Traffic
    
Are you having a laugh? The serious business of comedy in content strategy
Tracy Playle, CEO & Content Strategist, Pickle Jar Communications Ltd & Utterly Content Ltd