Confab is tightly focused on the realities of content strategy … not the hype.

Confab’s programs are carefully curated to give attendees a 360º view of content strategy. At each of our events, you’ll hear from—and network with—industry leaders, practitioners, and authors about how to:

• Determine which content is a priority for your audience
• Build or strengthen your content team
• Use data to measure and invest in smarter content
• Align your people and your processes
• Understand how to improve your structure or content models
• Get your work done in spite of politics or silos
• Put a governance framework in places

Take your pick on Monday: one workshop in the morning, one workshop in the afternoon.

Morning workshops

    Content strategy 101: Start here
    Kristina Halvorson
    Founder, CEO, Brain Traffic
   
    Measure and test your way to better content
    Mike Powers
    Director of Electronic Communications, Indiana University of Pennsylvania
    
    Training in the trenches: Tools and processes for better web governance
    Shelley Keith
    Strategist, Modern Tribe, Inc.

Afternoon workshops

    Better strategy through structure
    Lisa Maria Martin
    Independent IA/CS Consultant
    
    Stakeholder wrangling: People, projects, and politics
    Amanda Costello
    Lead Content Strategist, CEHD, University of Minnesota
    
    User research: Uncovering compelling insights through interviews
    Steve Portigal
    Principal, Portigal Consulting

Keynotes

    Make it fresh: Steering clear of the same old story
    Ravi Jain
    Senior Associate Director, Digital Media and Web Development, Office of University Communications, Boston College

Breakouts

    All gain, no pain: Philanthropy stories that work
    Amy Sitze
    Manager of University-Wide Content Strategy, University of Minnesota Foundation
    
    Beyond analytics: How is your content really performing?
    Melissa Beaver
    Director of User Experience, NewCity
   
    Beyond the campus walls: Engaging with global online learners 
    Maria Cruz-Lopez
    Marketing and Communications Lead, Office of Digital Learning, MIT
    
    Content ecosystems: Reduce content chaos with a model of your content reality
    Scott Kubie
    Senior Content Strategist, Brain Traffic
    
    Content reuse: Working smarter across web, print, and social
    Megan Costello
    Senior Advancement Communications Specialist, Morgridge Institute for Research
    
    Content strategy for internal communications: Learn to love your newsletter
    Erika Knudson
    Director of Development Marketing and Communications, Princeton University
    Susan Fou
    Associate Director for Digital Media, Princeton University's Office of Development Marketing and Communications
    
    Converting student prospects with personalized video
    Jonathan Clues
    Founder and Vice Chairman, StudentBridge
    
    Getting real about content workflow for your CMS
    Rick Allen
    Content Strategist, ePublish Media, Inc.
    
    How to go from good to great: A case study on redesigning the University of Michigan Medical School website
    Kelly Davenport
    IT Project Manager, University of Michigan
    Jackie Wolf
    Web Project Manager, University of Michigan
    
    Journey mapping for content strategy
    Marli Mesibov
    Managing Director of Content Strategy, Mad*Pow
    
 
    Never say no: Strategies for handling stakeholders
    Jen Brass Jenkins
    Content Manager, University of Utah Health
    
    Paving the way for web governance
    Georgy Cohen
    Associate Creative Director, Digital Strategy, OHO Interactive
    
    Solo content strategy: Lessons for lone rangers and tiny teams
    Malaika Carpenter
    User Engagement Manager, Life.io
    
    Supporting “top tasks”: How to hone in on user needs
    Aaron Rester
    Assistant VP, Web Development, Roosevelt University
    
    The art and science of collaboration
    Dayana Kibilds
    Manager of Undergraduate Recruitment, Western University
    
    Too many cooks: Overcoming content interference
    Jared Thomas Meyer
    Senior Web Content Strategist, Bixal

Speakers Include:

Kristina Halvorson, Founder, CEO, Brain Traffic
Mike Powers, Director of Electronic Communications, Indiana University of Pennsylvania
Shelley Keith, Strategist, Modern Tribe, Inc.
Lisa Maria Martin, Independent IA/CS Consultant
Amanda Costello, Lead Content Strategist, CEHD, University of Minnesota
Steve Portigal, Principal, Portigal Consulting
Ravi Jain, Senior Associate Director, Digital Media and Web Development, Office of University Communications, Boston College
Amy Sitze, Manager of University-Wide Content Strategy, University of Minnesota Foundation
Melissa Beaver, Director of User Experience, NewCity
Maria Cruz-Lopez, Marketing and Communications Lead, Office of Digital Learning, MIT
Scott Kubie, Senior Content Strategist, Brain Traffic
Megan Costello, Senior Advancement Communications Specialist, Morgridge Institute for Research
Erika Knudson, Director of Development Marketing and Communications, Princeton University
Susan Fou, Associate Director for Digital Media, Princeton University's Office of Development Marketing and Communications
Jonathan Clues, Founder and Vice Chairman, StudentBridge
Rick Allen, Content Strategist, ePublish Media, Inc.
Kelly Davenport, IT Project Manager, University of Michigan
Jackie Wolf, Web Project Manager, University of Michigan
Marli Mesibov, Managing Director of Content Strategy, Mad*Pow
Jen Brass Jenkins, Content Manager, University of Utah Health
Georgy Cohen, Associate Creative Director, Digital Strategy, OHO Interactive
Malaika Carpenter, User Engagement Manager, Life.io
Aaron Rester, Assistant VP, Web Development, Roosevelt University
Dayana Kibilds, Manager of Undergraduate Recruitment, Western University
Jared Thomas Meyer, Senior Web Content Strategist, Bixal