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C3 2017 - New York

C3 2017 - New York

C3, brought to you by Conductor, is the premier marketing conference taking place in the heart of New York City. Join hundreds of global marketers from distinguished and emerging brands as they share stories, innovations, and insights around attracting customers and revenue through organic channels.

Transform Into a Customer-First Business

C3, brought to you by Conductor, is the premier marketing conference taking place in the heart of New York City. Join hundreds of global marketers from distinguished and emerging brands as they share stories, innovations, and insights around attracting customers and revenue through organic channels.

At C3, you’ll be able to choose the agenda track that matches your area of expertise:

Strategic SEO: You are responsible for SEO, rankings and optimizing site traffic
Content Marketing Intelligence You are accountable for content strategy, creation and implementation
Digital Marketing Leaders: You have overall responsibility for marketing results

Speakers Include:

Linda Boff Chief Marketing Officer, GE
Jason Miller Global Content Marketing Leader, LinkedIn
Robert Rose Chief Strategy Advisor, Content Marketing Institute
Adam Singer Analytics Advocate, Google
Dharmesh Shah Founder and CTO, Hubspot
Luis Navarrete Gomez Head of Global Search Marketing, LEGO
Larry Kim Founder, WordStream
Catherine McManus SVP, Global Content and Social, Citi
Simon Heseltine Global SEO Business Lead, Hewlett Packard Enterprise
Seth Besmertnik CEO, Conductor
Mike Grehan CMO, Acronym
Joanna Lord CMO, ClassPass
Grant Simmons VP, Search Marketing, Homes.com
Jay Wightman Head of Digital Experience, John Hancock
John Schulenburg Group Leader of Content Marketing & SEO, Intuit
John Shehata Vice President, SEO, Condé Nast
David Kidder Creator and Author, The Startup Playbook
Wil Reynolds Founder, Seer Interactive
Stephan Bajaio Vice President, Professional Services, Conductor


Agenda Topics Include:

Day 1:

8:00 - 10:00 Breakfast & Registration
8:15 - 9:15 All Star Certification
8:15 - 10:15 Legend Certification
9:15 - 10:15 MVP Certification
10:30 - 11:30 Opening Keynote
11:30 - 12:30 Fireside Chat Keynote Panel
12:30 - 1:30 Lunch
1:30 - 2:10
-The Evolution of SEO: How to Become a Modern-Day SEO Master
- Using Customer Intent to Drive Content Strategy and Create a Bigger Impact    
- Next-Generation Marketing: A Journey in Enterprise Digital Transformation

2:15 - 2:55
- Driving Organic Mobile Search Traffic: From AMPs to Apps and More
- Creating an Authentic Customer Connection: Data-Driven Strategic Storytelling    
- Data Diversification: How to Truly Diversify Data to add Value to Your Organization

2:55 - 3:15 Coffee and Networking Break

3:15 - 3:55    
- Rankbrain Uncovered and What it Really Means for its SEOs    
- Smart Content Mapping to Capture High Quality Customers    
- Staying Ahead in the Age of Innovation and Constantly Changing Consumer Behavior

4:00 - 5:00    Afternoon Keynote Panel
6:30 - 8:30    Networking Party

Day 2:

9:00    Breakfast & Registration
9:30 - 10:30    Opening Keynote

10:30 - 11:10    
- Schema Tagging to Propel your Engagement Metrics Though the Roof    
- How to Use Search Data to Build Content that Drives Value at Scale    
- Team Enablement for the Win: Beyond Traditional Roles

11:10 - 11:30 Networking Coffee Break

11:30 - 12:10    
- "Attendee Choice” Session    
- Cutting Through the Content Clutter: Engaging Video Content Marketing     
- Mobile Spotlight: What Should You be Tracking?

12:15 - 1:00    
- Infusing SEO Insights into your Content and Product Strategy    
- The Changing Face of Marketing: Getting Inside a Millennial’s Head    
- The Value of Content: Evaluating the Real ROI of Your Content

1:00 - 2:00    Lunch

2:00 - 2:40    
- Focus Local: Killer Targeting to Dominate Local Search     
- The Marriage of Social and Content: Cross-Channel Optimization for the Win    
- Getting the Most from Your Employees: How to Judge Your Team's Performance

2:45 - 3:25    
- Mastering Advanced On-Page SEO Techniques     
- When Content Goes Wrong: Recovering from a Content Disaster     
- Documenting Your Content Lifecycle: Key Process Strategies for Implementation

3:25 – 3:40    Coffee Break
4:20 - 5:15    Closing Keynote

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