Agenda Topics Include:
Day 1:
8:00 - 10:00 Breakfast & Registration
8:15 - 9:15 All Star Certification
8:15 - 10:15 Legend Certification
9:15 - 10:15 MVP Certification
10:30 - 11:30 Opening Keynote
11:30 - 12:30 Fireside Chat Keynote Panel
12:30 - 1:30 Lunch
1:30 - 2:10
-The Evolution of SEO: How to Become a Modern-Day SEO Master
- Using Customer Intent to Drive Content Strategy and Create a Bigger Impact
- Next-Generation Marketing: A Journey in Enterprise Digital Transformation
2:15 - 2:55
- Driving Organic Mobile Search Traffic: From AMPs to Apps and More
- Creating an Authentic Customer Connection: Data-Driven Strategic Storytelling
- Data Diversification: How to Truly Diversify Data to add Value to Your Organization
2:55 - 3:15 Coffee and Networking Break
3:15 - 3:55
- Rankbrain Uncovered and What it Really Means for its SEOs
- Smart Content Mapping to Capture High Quality Customers
- Staying Ahead in the Age of Innovation and Constantly Changing Consumer Behavior
4:00 - 5:00 Afternoon Keynote Panel
6:30 - 8:30 Networking Party
Day 2:
9:00 Breakfast & Registration
9:30 - 10:30 Opening Keynote
10:30 - 11:10
- Schema Tagging to Propel your Engagement Metrics Though the Roof
- How to Use Search Data to Build Content that Drives Value at Scale
- Team Enablement for the Win: Beyond Traditional Roles
11:10 - 11:30 Networking Coffee Break
11:30 - 12:10
- "Attendee Choice” Session
- Cutting Through the Content Clutter: Engaging Video Content Marketing
- Mobile Spotlight: What Should You be Tracking?
12:15 - 1:00
- Infusing SEO Insights into your Content and Product Strategy
- The Changing Face of Marketing: Getting Inside a Millennial’s Head
- The Value of Content: Evaluating the Real ROI of Your Content
1:00 - 2:00 Lunch
2:00 - 2:40
- Focus Local: Killer Targeting to Dominate Local Search
- The Marriage of Social and Content: Cross-Channel Optimization for the Win
- Getting the Most from Your Employees: How to Judge Your Team's Performance
2:45 - 3:25
- Mastering Advanced On-Page SEO Techniques
- When Content Goes Wrong: Recovering from a Content Disaster
- Documenting Your Content Lifecycle: Key Process Strategies for Implementation
3:25 – 3:40 Coffee Break
4:20 - 5:15 Closing Keynote