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B2B Marketing Exchange - Fairmont Princess, Scottsdale

B2B Marketing Exchange - Fairmont Princess, Scottsdale

Focus is the phrase of the day for B2B organizations. Whether they’re embracing an account-based-marketing approach, diving deeper into buyer personas, or simply shifting their focus from top of funnel activity to MQL stage prospects, today’s marketing and sales teams are zeroing in on the unique, high-impact strategies they need.

What You’ll Gain From #B2BMX

B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.

The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.

Taking place early in the calendar year, #B2BMX provides you with a playbook to optimize your 2017 marketing plans, empowering you to:

  •     Test drive the latest tools and apps to create interactive content
  •     Plan your content calendar
  •     Optimize your database to reach more prospects within your target audience
  •     Measure the effectiveness of your campaigns
  •     Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
  •     Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates

Speakers Include:

Jonah Berger, Author
Jeff Marcoux, Microsoft
Rebecca Lieb, Analyst, Advisor, Author
Rita Cidre, Zillow Group
Lee Odden, Author
Kathleen Schaub, IDC CMO Advisory Service
Ardath Albee, Marketing Interactions, Inc.
Jeff Soriano, Offerpop
Mary Shea, Forrester
Scott Donaton, DigitasLBi
Andy Eninger, Second City
Meagan O’Brien, Second City
Dave Bruno, Aptos
Tim Ryan, YouEarnedIt
Kelvin Gee, Oracle
Chip Woerner, Oracle
Sydney Sloan, Alfresco
Nick Ezzo, Host Analytics
Leslie Alore, Iron Mountain
Maria Pergolino, Apttus
Laura Ramos, Forrester
Michael Ballard, Lenovo
Jeannine Rossignol, Xerox HR Services
Tim Riesterer, Corporate Visions

Agenda Topics Include:

Monday Feb 20

8:30 am 5K Fun Run / Walk
9:00 am Registration Open
11:00 am Pre-Show Workshops
2:30 pm Pre-Show Case Studies
6:00 pm Opening Night Reception
7:55 pm Fireworks Show

Tuesday Feb 21

7:00 am #B2BMX Yoga
8:30 am Opening Remarks
8:55 am Why Change, Why Stay?
9:55 am B2B Content Metrics & KPIs You Can Take To The C-Suite
9:55 am Blowing Up the Funnel
9:55 amABM In Action Session #1
9:55 am Sales Connection Summit Session #1
10:25 am Networking Break
11:00 am So Much Content, So Little Utilization
11:00 am Demand Gen Summit #2
11:00 am Sales Enablement Panel
11:00 am ABM In Action Live Session #2
11:40 am How Buyer Personas Power Sustainable Stories that Turn Prospects into Customers
11:40 am If Your Customer Was A Golf Ball: Lenovo’s Intent-Driven Digital Marketing
11:40 am How Deal Enablement Can Avert Messaging Breakdowns
11:40 am Identifying “In-Market & Surging” Accounts
12:10 pm Lunch
1:30 pm Collaborating With Your Customers To Create B2B Messaging That’s Not 2Boring2Care
2:40 pm Show & Tell #1
2:55 pm Show & Tell #2
3:10 pm Networking Break
3:55 pm Using A Data-Driven Approach For Creating Messaging With A Measurable Impact
3:55 pm Demand Gen Summit # 4
3:55 pm How AI Can Drive Alignment & Revenue
3:55 pm ABM In Action Live Session # 4
4:35 pm Influencing The Influencers
4:35 pm Enter Un-Gated, Interactive, Bite-Sized Content
4:35 pm Smart Selling–Sales Acceleration
4:35 pm ABM In Action Live Session # 5
5:30 pm CXO Perspectives On Driving Growth
6:00 pm Networking & Drinks Reception

Wednesday Feb 22

7:00 am #B2BMX Yoga
7:30 am Networking Breakfast
8:30 am Opening Remarks
8:40 am Morning Keynote: The Secrets To Creating Contagious Content Campaigns
9:30 am Building A Customer-Centered Content Strategy
10:00 am Networking Break
10:45 am Bypass Boring: B2B Storytelling For A Bite-Size World
10:45 am Changing The Script On Sales Development Reps
10:45 am Calling New Plays In Sales And Marketing
10:45 am Demand Gen Summit Session # 6
11:25 am New Approaches To Buyer Centric Marketing
11:25 am Rethinking Lead Scoring
11:25 am ABM In Action Live Session # 7
12:05 pm Applying VR and AR In B2B
12:05 pm Demand Gen Summit Session # 8
12:05 pm Sales Connections Summit Session # 8
12:05 pm Fireside Chat: Real World Learnings From Early ABM Adopters
12:35 pm Lunch
12:35 pm Killer Content Awards Luncheon Reception (By Invitation Only)
1:55 pm What To Say Next
2:35 pm Show & Tell # 3
2:50 pm Show & Tell # 4
3:05 pm Networking Break
3:35 pm Building A Scalable Content Operation
3:35 pm ABM In Action Live Session # 10
3:55 pm Demand Gen Summit Session # 10
3:55 pm Sales Connections Summit Session # 10
4:15 pm CXO Panel: Shifting Priorities For B2B Brands

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