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Categories Advertising, Technology
ad:tech - New York

ad:tech - New York

Ad-blockers. Netflix bingers. Micro-influencers and more. Technology has completely transformed the marketing landscape, empowering consumers and forcing brands to re-think how to deliver real value. Welcome to the Post-Advertising Era, where creativity, technology and innovation collide.

The demand for personalized, meaningful engagement has inspired a new wave of marketing strategies backed by a powerful array of technology platforms. This shift is the focal point of the Post-Advertising Era, where creative use of technology will push your business ahead and deliver exceptional customer experiences. In the Post-Advertising Era, innovation drives action.

At ad:tech NYC, we’ll explore the tools and tactics that savvy marketers are deploying to thrive in this transformative time. Curious brand, agency and media leaders will have the opportunity to connect with other practitioners, creative thinkers and leading technology experts, all under one roof at The Metropolitan Pavilion.

In addition to a new, more centralized venue, we’ve radically changed the way the ad:tech agenda is structured. We want you to be able to walk into any stream and get information and insights that empower you to make smarter decisions. So instead of offering sessions by channel, we’ve structured each day according to the challenges (and opportunities) marketers encounter on a daily basis. 

You’ll find sessions addressing the latest and greatest in today's "traditional digital" advertising landscape, alongside sessions that tackle the future technologies changing the very foundation of our industry -- and how we must innovate as a result.

The Post-Advertising Era is driven by technology -- and we want to be sure that you’re plugged into the best tools available. The Post-Advertising Era is here. The question is, are you ready for it?

Join us at ad:tech New York this November 1-2 to be sure.

TBC

Speakers Include:

Catharine Findiesen Hays, Executive Director, The Future of Advertising Program, The Wharton School
Iwona Alter, Chief Marketing Officer, Jack in the Box
Alexa Christon, Head of Media Innovation, General Electric (GE)
Cameron Friedlander, Director, Marketing Technology & Integrated Media, Kimberly-Clark
Steve Kinsey, Sr Manager, US eCommerce Strategy, GlaxoSmithKline
Matthew Mobley, Chief Technology Officer, Merkle
Julia Beizer, Head of Product, HuffPost
David Angelo, Founder, Chairman, David & Goliath
Marcien Jenckes, President, Advertising, Comcast
Scott Spencer, Director of Product Management, Sustainable Ads, Google
Babs Rangaiah, Executive Partner, Global Marketing iX, IBM
Robert Brown, Sr. Manager, Interactive Marketing, Nissan North America
Emily Becher, SVP and Managing Director, Samsung NEXT
Rob Norman, Chief Digital Officer & Chairman, GroupM
Vicky Hsu, VP Customer Acquisition, Shutterstock
Heidi Browning, Chief Marketing Officer, National Hockey League
Rob Schmults, SVP, eCommerce and CRM, Talbots
Stuart Foster, VP, Global Marketing, Full Service Brands, Hilton
Dave Karraker, VP, Marketing & Communications, Campari America
Joshua Palau, Sr. Director Global Partnerships, Johnson & Johnson
Patrick Cassidy, Global Digital Brand Marketing, New Balance
Charlie Cole, CDO, & Chief eCommerce Officer - Tumi and Samsonsite, Tumi
Jarrod Dicker, Head of Commercial Product & Tech, The Washington Post
Dave Knox Managing Director, WPP Ventures
Michael Nicholas, Co-Founder I Partner, Born AI
Steve Savic, Executive Creative Director, Critical Mass
Jeff Rosenblum, Co-President of Questus, Author and Documentary Filmmaker, Questus
Jonathan Kagan, Director of Search & Biddable Media, MARC
Amman Badlani, Group Director, Resolution Media
Rob Poyas, VP Marketing, Five Star Quality Care
Kevin Ryan, Founder, Motivity Marketing
David L. Smith, CEO, Mediasmith
Janet Balis, Partner, Global Advisory Leader for Media & Entertainment, Ernst & Young
Joanna Peña-Bickley, Global Chief Experience Officer, ThinxMachine
Jamie Clarke, CEO & Co-Founder, CEO, Live Out There
Vassilis Bakopoulos, Head of Industry Research, Mobile Marketing Association
Bo Finneman, Associate Partner, McKinsey & Company
Benjamin Dick, Director, Data & Ad Effectiveness, IAB
Jason Kint, CEO, Digital Content Next
David Kohl, President & CEO, TrustX
Stas Tushinskiy, CEO & Co-Founder, Instreamatic AI
Eric Porres, CMO, SundaySky

 

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