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Categories Advertising, Content, Customer Experience, Data & Analytics, Strategy & Operations
Webinar: How to measure the ROI of your Global Content

Webinar: How to measure the ROI of your Global Content

If you are responsible for the creation and distribution of global content and need to demonstrate the ROI of this, then you may want to sign up to this webinar.

In partnership with Econsultancy, we surveyed over 278 global businesses to establish the role global content strategy plays in helping companies expand their brand footprint.

What you’ll learn in this webinar

  • Digital strategy - How to turn your marketing department into a centre of excellence and make content an integral part of your digital transformation
  • Scalability – How to scale to match the global market
  • Measure – How to choose the right KPIs for your organisation in order to measure your global content

Speakers Include:

  • Clint Poole, CMO Marketing at Lionbridge
  • Linus Gregoriadis, Analyst at Econsultancy

Wednesday 15th November 2017 : 1-2pm EST / 10-11am PST / 6-7pm GMT

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