Markets have clearly stated that creating and driving a great customer experience is a top priority in 2017.
To achieve a great in-market experience you need to ensure your audience will find the right content, in the right language, at the right time. Why is Geo-Targeting in 2017 so critical to achieving this goal? Why does Google view it as critical? Where and how do you start?
Stats show that this year will be the year that half the world’s population will be online! Considering 74% of internet users are non-English speakers, the global market is a vast one to tap into yet the current share of web content in English dramatically outweighs other languages.
It’s a global task, so how do you get started?