What's on

Webinar: Global SEO - How to enhance your website’s international customer experience with Geo-Targeting

Webinar: Global SEO - How to enhance your website’s international customer experience with Geo-Targeting

The key to maximising conversions and building better relationships with customers is making sure the right version of your content gets in front of searchers in each market. Learn how to use Geo-Targeting in your Global SEO programs to reach customers in their chosen language and boost your conversion rates

Markets have clearly stated that creating and driving a great customer experience is a top priority in 2017.

To achieve a great in-market experience you need to ensure your audience will find the right content, in the right language, at the right time. Why is Geo-Targeting in 2017 so critical to achieving this goal? Why does Google view it as critical? Where and how do you start?
 
Stats show that this year will be the year that half the world’s population will be online! Considering 74% of internet users are non-English speakers, the global market is a vast one to tap into yet the current share of web content in English dramatically outweighs other languages.

It’s a global task, so how do you get started?

Topics Include:

> International SEO

> Geo-targeting

 

  • Why it is important to your customers and your business
  • How to get started
  • Best practice approaches
  • Learn how to prevent undue competition with your own websites, maximise indexed pages, and eliminate duplicate content errors
  • Discover real world examples of the ‘dos & don’ts’ involved with international SEO

Speakers Include:

  • Aoife McIlraith, Director of Global Search and Marketing, Lionbridge
  • Brendan Walsh, EMEA SEO and SEM Manager, Lionbridge
  • Wednesday, 3rd May 2017 - 2pm-3pm GMT / 3pm-4pm CET

Other upcoming events

See all
Digital Summit - Chicago
24 October 2017

Digital Summit - Chicago

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

Read more
SMX East - New York
24 October 2017

SMX East - New York

Want to succeed in search marketing? Join us in New York City for the world’s largest search engine marketing conference, expo and workshops! Attend SMX East for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas.

Read more
Hero Conf - London
23 October 2017

Hero Conf - London

Hero Conf returns to London for a third annual event, 23-25 October 2017 at The Brewery. Hero Conf is a gathering of digital advertising pros looking for a training event that doesn’t just cover PPC, but focuses on PPC alone.

Read more
Programmatic I/O Conference - New York
25 October 2017

Programmatic I/O Conference - New York

Join 1,500+ attendees at Adexchanger's Programmatic I/O Conference in New Yorkk - The original and world's largest conference focused on programmatic media and marketing.

Read more
Adtech - London
29 November 2017

Adtech - London

ad:tech London has long been the UK's global gathering of marketing and advertising technology players. Over twelve years later, ad:tech still delivers the global advertisers, tech innovators and media powerhouses who fuel the 'MADtech' conversation.

Read more