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Webinar: Global SEO - How to enhance your website’s international customer experience with Geo-Targeting

Webinar: Global SEO - How to enhance your website’s international customer experience with Geo-Targeting

The key to maximising conversions and building better relationships with customers is making sure the right version of your content gets in front of searchers in each market. Learn how to use Geo-Targeting in your Global SEO programs to reach customers in their chosen language and boost your conversion rates

Markets have clearly stated that creating and driving a great customer experience is a top priority in 2017.

To achieve a great in-market experience you need to ensure your audience will find the right content, in the right language, at the right time. Why is Geo-Targeting in 2017 so critical to achieving this goal? Why does Google view it as critical? Where and how do you start?
 
Stats show that this year will be the year that half the world’s population will be online! Considering 74% of internet users are non-English speakers, the global market is a vast one to tap into yet the current share of web content in English dramatically outweighs other languages.

It’s a global task, so how do you get started?

Topics Include:

> International SEO

> Geo-targeting

 

  • Why it is important to your customers and your business
  • How to get started
  • Best practice approaches
  • Learn how to prevent undue competition with your own websites, maximise indexed pages, and eliminate duplicate content errors
  • Discover real world examples of the ‘dos & don’ts’ involved with international SEO

Speakers Include:

  • Aoife McIlraith, Director of Global Search and Marketing, Lionbridge
  • Brendan Walsh, EMEA SEO and SEM Manager, Lionbridge
  • Wednesday, 3rd May 2017 - 2pm-3pm GMT / 3pm-4pm CET

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