What's on

Limitless - London

Limitless - London

In recent years, the intimacy and relevancy between brands and potential customers has been supercharged by technology. However, in this algorithmic, digital landscape are we losing the ability to deeply empathise with the most complex system of all, the human psyche?

Neuromarketing and behavioural economics are popular emerging fields of study for businesses and brands, so why are so few people using them?

Understanding the fusion of human behaviour and technology is a superpower that you can benefit from immediately. Limitless is the interactive event that will catapult the performance of your brand in 2017 and beyond.

What you’ll learn:

  •     Personality test: Learn why you do the things you do and what influences your decisions
  •     Live neuromarketing test: Chance to get your site tested with 20 participants & see the results
  •     Tangible framework: A take-home approach for speed empathising with your customers
  •     List of neuro principles: To apply to creative campaigns and your website
  •     List of nudges: 10 easy to implement nudges that can form your multi-variate testing of ads
  •     Every touchpoint: How this all comes together from first touch to conversion and beyond
  •     How to apply the theory: Online, offline, above, below and through the line (the line is the least important element!)
  •     Future of AI: A glimpse into the future – the social and business impact of AI
  •     Playbook: Leave with a playbook to help you implement these tools

Who this event is for:

  •     Senior marketers looking to develop tools to harness human behaviour into their campaigns
  •     Tech enthusiasts interested in the avant garde of digital innovation
  •     People who are skeptical or curious about the practical benefits of neuromarketing

Agenda Topics Include:

  • Introduction
  • Behavioral Psychology
  • Personality Test
  • Neuro Principles and Nudges

BREAK - around 10:30

  • Do Algorithms Dream of Electric People?
  • Live Neuro Test
  • Case Studies
  • Augmented Intelligence
  • Discussion

 

Speakers Include:

Tom Head, Sales & Marketing Director, Lab
Daryll Scott, Human Technology Director, Lab
Justin Thorne, Head of Performance Marketing, Lab

Other upcoming events

See all
eTail Germany 2019
7 March 2019

eTail Germany 2019

Get it in your calendar, eTail is back. This March 7-8 in Berlin, join DACH's top retailing minds and become king of the retail jungle. Hear from retail's most progressive stores Otto, Cyberport and Zalando as they not only talk about a seamless and personalised online shopping experience, but give you actionable objectives for your retail strategy.

Read more
Connect: London 2018
21 November 2018

Connect: London 2018

Connect: London 2018 brings together highly inspirational speakers from across the creative, technology and digital communities for an unrivalled programme of industry shifting talks while disruptive providers that service the industry descend on East London's creative quarter to showcase their distinctive products and services.

Read more
Webinars that Rocked, 2018
12 December 2018

Webinars that Rocked, 2018

Attend December’s edition of ON24’s Webinar Best Practices Series, “Webinars that Rocked, 2018” with Mark Bornstein and learn how to turn your webinars into rockstars

Read more
Move Fast and (Don’t) Break Things: How Big Brands Can Do Email Marketing at Startup Speed
6 December 2018

Move Fast and (Don’t) Break Things: How Big Brands Can Do Email Marketing at Startup Speed

Join us in our upcoming webinar as we share best practices you can use to transform the way your teams work and get marketing emails out the door faster.

Read more
Taking Your Webinars Global APAC
21 November 2018

Taking Your Webinars Global APAC

Companies compete in a global marketplace. Not scaling accordingly means missed revenue and targets. Learn how to get global fast during ON24’s next webinar best practices series episode, “Taking Your Webinars Global” with Mark Bornstein.

Read more