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Training: Social Media (Strategy) - London

Training: Social Media (Strategy) - London

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business

You will learn to:

  • Understand your social media landscape
  • Build a long and short term social media plan that aligns to business objectives
  • Understand the importance of content, social listening, influencers and communities
  • Understand social media metrics and build your social media KPIs
  • Plan for the social business

Programme Includes: (1 day course)

An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed.
  • Understand the impact of social media on engagement for brands.
  • Learn the importance of agile planning.

Developing a social media strategy

  • Understand the importance of a social media strategy.
  • Identify the types of social media campaigns.
  • Gain an introduction to the 8 steps of social strategy development.

Setting objectives and KPIs

  • Learn how to set SMART objectives for social media.
  • Understand the different types of KPIs and how to use them for your social media activities.

Social listening

  • Develop social listening to understand customer preferences and competitor actions.
  • Understand how to use the listening framework.

Identifying influencers

  • Understand who your influencers are.
  • Learn how to select influencers.
  • Learn how to work with influencers.

Aiden Carroll F IDM

Aiden Carroll started out his career intending to be called to the Bar, but fell in love with media along the way.

From early forays into public relations and television, Aiden became an award-winning brand strategist. He believes that brands live and die on their presence and has convinced some very recognisable clients and agencies that this is the case, including Google, Barclays, WPP and Hillary Clinton.

Aiden’s fruitful and periodically globe-trotting career has seen him work with numerous brands in shaping and delivering their digital and advertising strategies.

His work appears in multiple publications from The Independent to The San Francisco Chronicle and he talks and trains constantly, mainly in London & Hong Kong, making a habit of saying yes to interesting opportunities.

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