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The 2017 Audience Based Buying Conference - New York

The 2017 Audience Based Buying Conference - New York

The 2017 NY Audience Based Buying Conference will explore the ideas and companies reshaping audio and video, while exploring key topics and key trends including; what to expect from the 2017 upfront, brand safety in an age of automation, the power of AI and VR in audio and video storytelling as well as real and practical use cases and case studies.

If you are someone that purchases advertising or relies on storytelling or messaging for a living, it is time to stop talking hype about the death of TV and radio. The industry is moving into a world of Omni-channel excellence where multi-channel advertising excellence is table stakes. TV is now video and radio is audio. You owe it to yourself to become a student of the changing landscape. Join leaders from Pepsi, Microsoft, Moet Hennessy, Amazon, Verifone, Comcast, NBC, Turner, Hulu, GroupM, IPG, Publicis, Dentsu Aegis, Omnicom and dozens of other agencies and brands in NYC 2/22. Register today before seats sell out.

Increasingly audience based buying in audio and video is reshaping media and advertising, as we know it, compelling advertisers and agencies to rethink strategies and publishers to pioneer new strategies for distribution. The 2017 NY Audience Based Buying Conference will explore the ideas and companies reshaping audio and video, while exploring key topics and key trends including; what to expect from the 2017 upfront, brand safety in an age of automation, the power of AI and VR in audio and video storytelling as well as real and practical use cases and case studies.

We expect hundreds to gather in NY this year for the NY Audience Based Buying Conference on 2/22 as a prelude to the GABBCON/NAB Show Innovation Lab debut in Las Vegas on 4/24-4/25. Last year’s event was sold out so please be sure to register, secure a seat and join leaders from top brands and agencies.

Register today to add your voice to sessions that will shape 2017’s business and hear from the experts who are achieving successful innovation in this new media landscape.

Speakers Include:

John Montgomery, EVP of Brand Safety at GroupM
David Cohen, President North America at Magna Global
Jonathan Steuer, Chief Research Officer, Omnicom
Carl Fremont, Global, Chief Digital Officer at MEC
Howard Shimmel, Chief Research Officer at Turner
Peter Naylor, SVP of Advertising at Hulu
Tom Goodwin, EVP Head of Innovation at Zenith
Geoffrey Colon, Communications Designer at Microsoft
Denise Colella, SVP, Advanced Advertising Products & Strategy, Advertising Sales at NBCUniversal
Mark Risis, Head of Partnerships IBM/The Weather Company
George Musi, SVP, Head of Analytics and Insight at Blue 449
Noah Levine, SVP, Advertising Data & Technology Solutions at Fox Networks Group
Jason DeMarco, VP Programmatic & Audience Solutions at A+E Networks

Agenda Items Include:

  • Is Blockchain The Future Of Programmatic Media?
  • KEYNOTE: The Agency Of The Future
  • Predictions And Prognostications, Upfront 2017
  • Programmatic And Addressable TV Deliver Real Business Outcomes – A Case Study
  • ACR, Set Top Box Data And The Future Of Video
  • How To Ensure You Are Operating In A Brand Safe Environment
  • People-Based Audience: The Difference Is In The Details
  • How Will Bots & AI Help Marketers Achieve Success?
  • How Is Programmatic Changing The Face Of Research, Measurements And Business Outcomes?
  • Why TV Advertising Is About To Change Forever
  • What Led To The Distorted View Of Data In The 2016 Election?

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