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NAB Show Ad Innovation Lab and Executive Summit - Las Vegas

NAB Show Ad Innovation Lab and Executive Summit - Las Vegas

Step into a comprehensive two-day event created specifically for executives in the ad agency, creative/production agency, brand, television, video, radio, audio, and ad-tech communities brought to you through a new venture with NAB Show and GABBCON.

Day one includes afternoon networking events followed by an evening opening reception and innovation lab. The lab will deliver an immersive and interactive experience featuring today’s top ad agencies, media companies, ad-tech companies and startup’s curated from the NAB Show Floor and GABBCON partners. To ensure you and your team take away immediate actionable insights, we have added a series of workshops on the following categories, led by experts in each category who will explain how to use these technologies, products and innovations, helping to bring them from concept to execution stage. 

  1. OTT
  2. Programmatic and Audience-Based Buying
  3. Data and AI 
  4. Drones and Creative Production 
  5. VR and AR 

Day two takes you out of the traditional Television and Radio day-to-day to interact with several of the world’s savviest media and marketing thinkers, brands, agencies, business leaders and strategists.

C-Suite and senior leaders from the brand, agency and broadcast community will all gather at the Encore Hotel in Las Vegas 4/24-4/25. This is not an event you can afford to miss.

Speakers Include:

Inderpal Bhandari, Global Chief Data Officer at IBM
Gayle Troberman, Chief Marketing Officer at iHeart Radio
David Sable, Global CEO at Y&R
Louisa Wong, Chief Digital Officer for Amplifi at Dentsu Aegis Network
Jessica Federer Chief Digital Officer at Bayer
Frank Comerford, Chief Revenue Officer at NBCUniversal
Jamie Power, Managing Partner at MODI Media
David Schoonover, Senior Manager, Head of Digital at Kia Motors America
Ben Tatta, President, Co-Founder at 605
Zach Rosenberg, President at MBMG
Mark Power, Managing Director at Ansible
Tom Edwards, Chief Digital Officer at Epsilon
Zachary Soreff, President at Sawyer Studios
JJ Caruth, Head of Marketing and Distribution at Focus World
David Levy, EVP, Non-Linear Revenue at Fox Network Group
Richard Ducey, Managing Director at BIA Kelsey
+ More

Agenda Topics Include:

- BIA Kelsey Research On Audience Buying and TV
- I Don’t Even Watch TV; GenZ The Future of TV
- KEYNOTE: IBM
- Chasing Unicorns; Finding Talent In An Automated World
- TV’s Not So Distant Future
- Distorted Data Sealed The 2017 Election
- Media Is From Mars, Creative Is From Venus
- Locally Speaking
- What’s That Box With Sound Coming Out Of It Do?
- Can You Hear Me Now?
- Programmatic TV Doesn’t Work! Or Does It?
- Did You See That Movie?
- Did You Say Meta Data, Geo Location And Index? WTW
- In An Age Of Robots And Space Travel, What Will Advertising Look Like On The Moon And Who Will Own It?

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