What's on

Webinar: Digital Personalisation & Machine Learning

Webinar: Digital Personalisation & Machine Learning

The age of the customer has arrived, and we are hosting a webinar featuring Forrester for an in-depth discussion as to how businesses are addressing the need for more personalised experiences to keep customers engaged and loyal.

Featuring:

forrester-RGB_logo-1.png

Businesses are now fully aware as to how important the customer experience has become. Guest speaker, Forrester Senior Analyst Ananda Chakravarty and Personalization Expert, Joey Moore, will be sharing real strategies employed by companies like Instacart, Jet.com/Walmart.com, and Macy’s. This webinar will explore how they’ve adapted personalization and machine learning solutions to differentiate from competitors, and build up loyalty to their brand. 

In this webinar, you’ll learn:

  • Age of the Customer – what this means for businesses now and in the future
  • Relevancy – Real world examples and a look into the customer perspective
  • Personalization
    • What it means
    • Types of personalization
    • Personalization to Individualization
    • Evolution and trending
    • Online / In-stores
  • Practical Application of Personalization
    • Examples of personalization
    • Implementation challenges
  • Adoption
  • Machine Learning – Definition
  • Benefits and Impacts 

This webinar takes palce 24th July at 10am EST/3pm BST.

Register now and join in on the conversation! 

bio_ananda-chakravarty-neopdf.jpg

Ananda Chakravarty
Senior Analyst Serving  EBusiness & Channel Strategy Professionals
Forrester 

bio_joey_moore1-0.jpg

Joey Moore
Director of Product Marketing
Episerver 

Other upcoming events

See all
State of Search - Dallas
9 October 2017

State of Search - Dallas

Join us October 9th & 10th for the annual State of Search 2017, an urban conference like no other. Set in Dallas, TX, a destination in it's own right. Come down, visit the Texas State Fair, and learn from a Who's Who in What's What.

Read more
Converted 2017 - Minneapolis, MN
17 October 2017

Converted 2017 - Minneapolis, MN

Join us for 2 days of proven marketing campaigns, featuring 15 conversion experts including our keynote speaker, film director and podcaster Kevin Smith.

Read more
SearchLove Conference - London
16 October 2017

SearchLove Conference - London

Power up your skills and thinking over two days. Industry leaders will reveal exactly how to stay at the cutting edge of online marketing. From analytics and optimization, to content and paid promotions, all the crucial topics are covered. You’ll be joining search marketers from across the world at this London event, where the most ambitious minds of the community meet amongst the buzz of the tech capital.

Read more
Digital Summit - Chicago
24 October 2017

Digital Summit - Chicago

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

Read more
SMX East - New York
24 October 2017

SMX East - New York

Want to succeed in search marketing? Join us in New York City for the world’s largest search engine marketing conference, expo and workshops! Attend SMX East for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas.

Read more