Categories Advertising, B2B, Content, Customer Experience, Technology

Webinar: Digital Personalisation & Machine Learning

The age of the customer has arrived, and we are hosting a webinar featuring Forrester for an in-depth discussion as to how businesses are addressing the need for more personalised experiences to keep customers engaged and loyal.

Event information
Speakers

Featuring:

Businesses are now fully aware as to how important the customer experience has become. Guest speaker, Forrester Senior Analyst Ananda Chakravarty and Personalization Expert, Joey Moore, will be sharing real strategies employed by companies like Instacart, Jet.com/Walmart.com, and Macy’s. This webinar will explore how they’ve adapted personalization and machine learning solutions to differentiate from competitors, and build up loyalty to their brand.

In this webinar, you’ll learn:

Age of the Customer – what this means for businesses now and in the future
Relevancy – Real world examples and a look into the customer perspective
Personalization
- What it means
- Types of personalization
- Personalization to Individualization
- Evolution and trending
- Online / In-stores
Practical Application of Personalization
- Examples of personalization
- Implementation challenges
Adoption
Machine Learning – Definition
Benefits and Impacts

This webinar takes palce 24th July at 10am EST/3pm BST.

Ananda Chakravarty
Senior Analyst Serving EBusiness & Channel Strategy Professionals
Forrester

Joey Moore
Director of Product Marketing
Episerver

Digital Doughnut

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Webinar: Digital Personalisation & Machine Learning

In this webinar, you’ll learn:

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