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Are You Content? - London

Are You Content? - London

The print industry is in decline, with many familiar brands names disappearing from the newsstands. This free to attend session, presented by Digital Doughnut and Contently, will provides an introduction to content marketing for journalists, videographers, designers, and photographers, and explain where the opportunities lie for content creators.

The print industry is in decline, with many familiar brands names disappearing from the newsstands over the last few years. The amount of time spent on consuming print media is falling, as are their sales. While ad revenues are 4 times higher than they should be for the size of audience the print industry reaches.

In response all the major publishers have been closing titles, or reorganising and rationalising editorial and ad sales teams (often a euphemism for redundancies), in an attempt to remain viable.

So what does the future hold?

Content is not dead. But the companies who commission it are changing. Content marketing is the new face of contract publishing in the digital world. Brands are using content to engage consumers and provide great customer experiences that help differentiate them from their competitors, and are looking for skilled journalists and content producers to create it.

Digital Doughnut have come together with our friends at Contently (who have a freelance network of over 100,000 award-winning journalists, videographers, designers, researchers, and photographers), to explain more about content marketing, and where the opportunities may lie for content creators.

Join us at 6.15 on Monday 23rd Jan at Albert House, 256 -260 Old Street, London EC1V 9DD for this FREE event.

The venue is 2 minutes walk from Old Street Station in Shoreditch. We will also plan steam the event live on Facebook for those of you who don’t live and work in London.


Nick Watt, Head Of Content, Digital Doughnut

Nick is an award-winning content marketer and strategist. He started in digital in 1995, launching NME.com, one of the biggest music sites in the world.  He is currently the Editor of Adobe’s CMO.com website in EMEA, as well as Head of Content at Digital Doughnut, the largest digital marketing community in the world, with over 1.2 million members.

Rebecca Allen GM, UK & Europe at Contently

Rebecca leads Contently's rapidly growing UK and European business out of London. Contently is a technology company that helps brands create great content at scale. We provide enterprise companies with smart technology, content marketing expertise, and vetted creative talent – journalists, photographers, designers, videographers, and all things in-between.

 

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