What's on

Webinar: Unraveling the New Demand Unit Waterfall

Webinar: Unraveling the New Demand Unit Waterfall

Most marketers are familiar with the SiriusDecisions Demand Unit Waterfall, and the impact it has had on the way companies track and manage leads. Recently, the company unveiled a new version of this iconic model which takes a more account-centric view of the world.

On July 25, Alisa Groocock, Research Director at SiriusDecisions, Terry Flaherty, Senior Research Director at SiriusDecisions, and Peter Isaacson, CMO at Demandbase, will discuss the changes in B2B marketing that led to the new Demand Unit Waterfall, and why it’s such a good fit for Account-Based Marketing (ABM).

In this webinar, we’ll cover:

  • The major changes introduced in the new waterfall
  • Examples of clients who are starting to operationalize the Demand Unit Waterfall today
  • How the waterfall supports Account-Based Marketing
  • The top issues that ABM practitioners will face and what they can do to enable a smooth transition

Speakers Include:

Peter Isaacson,CMO, Demandbase
Alisa Groocock, Research Director, SiriusDecisions
Terry Flaherty, Sr. Research Director, SiriusDecisions

Tuesday, July 25 11:00 AM - 12:00 PM PT

Other upcoming events

See all
eTail Germany 2019
7 March 2019

eTail Germany 2019

Get it in your calendar, eTail is back. This March 7-8 in Berlin, join DACH's top retailing minds and become king of the retail jungle. Hear from retail's most progressive stores Otto, Cyberport and Zalando as they not only talk about a seamless and personalised online shopping experience, but give you actionable objectives for your retail strategy.

Read more
Connect: London 2018
21 November 2018

Connect: London 2018

Connect: London 2018 brings together highly inspirational speakers from across the creative, technology and digital communities for an unrivalled programme of industry shifting talks while disruptive providers that service the industry descend on East London's creative quarter to showcase their distinctive products and services.

Read more
Webinars that Rocked, 2018
12 December 2018

Webinars that Rocked, 2018

Attend December’s edition of ON24’s Webinar Best Practices Series, “Webinars that Rocked, 2018” with Mark Bornstein and learn how to turn your webinars into rockstars

Read more
Move Fast and (Don’t) Break Things: How Big Brands Can Do Email Marketing at Startup Speed
6 December 2018

Move Fast and (Don’t) Break Things: How Big Brands Can Do Email Marketing at Startup Speed

Join us in our upcoming webinar as we share best practices you can use to transform the way your teams work and get marketing emails out the door faster.

Read more
Taking Your Webinars Global APAC
21 November 2018

Taking Your Webinars Global APAC

Companies compete in a global marketplace. Not scaling accordingly means missed revenue and targets. Learn how to get global fast during ON24’s next webinar best practices series episode, “Taking Your Webinars Global” with Mark Bornstein.

Read more