What's on

Webinar: Unraveling the New Demand Unit Waterfall

Webinar: Unraveling the New Demand Unit Waterfall

Most marketers are familiar with the SiriusDecisions Demand Unit Waterfall, and the impact it has had on the way companies track and manage leads. Recently, the company unveiled a new version of this iconic model which takes a more account-centric view of the world.

On July 25, Alisa Groocock, Research Director at SiriusDecisions, Terry Flaherty, Senior Research Director at SiriusDecisions, and Peter Isaacson, CMO at Demandbase, will discuss the changes in B2B marketing that led to the new Demand Unit Waterfall, and why it’s such a good fit for Account-Based Marketing (ABM).

In this webinar, we’ll cover:

  • The major changes introduced in the new waterfall
  • Examples of clients who are starting to operationalize the Demand Unit Waterfall today
  • How the waterfall supports Account-Based Marketing
  • The top issues that ABM practitioners will face and what they can do to enable a smooth transition

Speakers Include:

Peter Isaacson,CMO, Demandbase
Alisa Groocock, Research Director, SiriusDecisions
Terry Flaherty, Sr. Research Director, SiriusDecisions

Tuesday, July 25 11:00 AM - 12:00 PM PT

Other upcoming events

See all
DXA'20 - UK Digital Experience Awards
16 July 2020

DXA'20 - UK Digital Experience Awards

As digital becomes increasingly critical to the delivery of outstanding CX, it’s more important than ever for achievements in this field to be recognised - and these Awards do that in a unique way.

Read more
Festival of Marketing 2020
7 October 2020

Festival of Marketing 2020

The Festival of Marketing is a unique two day experience where ambitious marketers can discover, learn, celebrate and shape the future together.

Read more
Intrigue Summit
5 February 2020

Intrigue Summit

For over 4 years, Intrigue has been Intriguing marketers all across the globe. Marketers attend this unique event to learn as well as inspire; getting involved in not just asking questions, but also giving their perspective on points discussed by the speakers.

Read more
The Martech Summit - Singapore
20 February 2020

The Martech Summit - Singapore

The only Marketing Technology focused summit in Asia! A must-attend annual business executive event for savvy digital marketers, as well as strategic planning, innovation, digital professionals.

Read more
DX3 Canada
10 March 2020

DX3 Canada

Through interactive installations and provocative content, DX3 is your one-stop-shop for taking advantage of everything retail, digital marketing, and tech has to offer.

Read more