What's on

Webinar: Unraveling the New Demand Unit Waterfall

Webinar: Unraveling the New Demand Unit Waterfall

Most marketers are familiar with the SiriusDecisions Demand Unit Waterfall, and the impact it has had on the way companies track and manage leads. Recently, the company unveiled a new version of this iconic model which takes a more account-centric view of the world.

On July 25, Alisa Groocock, Research Director at SiriusDecisions, Terry Flaherty, Senior Research Director at SiriusDecisions, and Peter Isaacson, CMO at Demandbase, will discuss the changes in B2B marketing that led to the new Demand Unit Waterfall, and why it’s such a good fit for Account-Based Marketing (ABM).

In this webinar, we’ll cover:

  • The major changes introduced in the new waterfall
  • Examples of clients who are starting to operationalize the Demand Unit Waterfall today
  • How the waterfall supports Account-Based Marketing
  • The top issues that ABM practitioners will face and what they can do to enable a smooth transition

Speakers Include:

Peter Isaacson,CMO, Demandbase
Alisa Groocock, Research Director, SiriusDecisions
Terry Flaherty, Sr. Research Director, SiriusDecisions

Tuesday, July 25 11:00 AM - 12:00 PM PT

Other upcoming events

See all
State of Search - Dallas
9 October 2017

State of Search - Dallas

Join us October 9th & 10th for the annual State of Search 2017, an urban conference like no other. Set in Dallas, TX, a destination in it's own right. Come down, visit the Texas State Fair, and learn from a Who's Who in What's What.

Read more
Converted 2017 - Minneapolis, MN
17 October 2017

Converted 2017 - Minneapolis, MN

Join us for 2 days of proven marketing campaigns, featuring 15 conversion experts including our keynote speaker, film director and podcaster Kevin Smith.

Read more
SearchLove Conference - London
16 October 2017

SearchLove Conference - London

Power up your skills and thinking over two days. Industry leaders will reveal exactly how to stay at the cutting edge of online marketing. From analytics and optimization, to content and paid promotions, all the crucial topics are covered. You’ll be joining search marketers from across the world at this London event, where the most ambitious minds of the community meet amongst the buzz of the tech capital.

Read more
Digital Summit - Chicago
24 October 2017

Digital Summit - Chicago

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

Read more
SMX East - New York
24 October 2017

SMX East - New York

Want to succeed in search marketing? Join us in New York City for the world’s largest search engine marketing conference, expo and workshops! Attend SMX East for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas.

Read more