Our panel of B2B professionals representing BOTH sales and marketing functions will offer an entirely different point of view.
Whether you call it key account, target account, account based marketing or account based everything, companies that focus their attention on the prospects most likely to buy, are seeing better bottom line results. Learn how shared language, objectives, and metrics results in the type of alignment ripped right from the pages of a romance novel – well maybe more of a marketing textbook.
Food and beverages will be provided.
Attendance is £10, with 50% of all proceeds going to The Prince's Trust.
ABM Star-Cross Strategies Panel:
• To be announced
Don’t forget your questions!
As with our previous Meetups, we’ll have questions on hand but we want to hear from you! Guests are encouraged to engage & interact with the panelists throughout the discussion.