What's on

Webinar; Achieve Digital Transformation without Re-engineering Your Legacy Systems, featuring Forrester Analyst Mark Grannan

Webinar; Achieve Digital Transformation without Re-engineering Your Legacy Systems, featuring Forrester Analyst Mark Grannan

As enterprise companies redesign their websites and build new digital experiences to better connect with customers, they face the daunting challenge of bridging old, mission-critical technology with the shiny technology of today.

Headshot_AN.png           Headshot_MG.png

Adrian Newby, CTO                Mark Grannan, Forrester
Crownpeak                              Senior Analyst

Date: Thursday, May 11th 
Time: 10 - 11am PDT | 6 - 7pm BST

As enterprise companies redesign their websites and build new digital experiences to better connect with customers, they face the daunting challenge of bridging old, mission-critical technology with the shiny technology of today.

For many marketers and IT leaders, that can mean rewriting back-end processes and applications so they’re compatible with a new system.  But smart companies are finding solutions that mitigate those risks and accelerate the process, by keeping those fundamental business technologies intact.

This webinar uncovers what architecture to look for in a web content management solution that will enable you to achieve digital transformation without ripping or replacing your legacy systems.

Join guest speaker, Forrester Senior Analyst Mark Grannan and Crownpeak CTO Adrian Newby to learn:

  • The difference between headless, decoupled and monolithic web content management platforms and the benefits each one offers
  • Where your organization falls on the digital maturity spectrum and how that impacts your timeline for achieving digital transformation
  • How organizations challenged with supporting older legacy applications, as is often the case with financial services, insurance, and healthcare, can move at market velocity to engage today’s customers with new digital experiences

Other upcoming events

See all
Future Stores Europe 2019
22 May 2019

Future Stores Europe 2019

Over 200 retail innovation professionals are heading to Future Stores 2019 (Twickenham Stadium, 22nd - 23rd May) to discuss how to truly excite their customers in-store. Join them to explore how you can incorporate compelling customer-first concepts and services into your in-store retail strategy this year.

Read more
How to Optimise Digital Customer Experiences in Financial Services
30 May 2019

How to Optimise Digital Customer Experiences in Financial Services

To stay competitive, marketers need to differentiate their offering by delivering a superior customer experience built around a deeper understanding of their customers.

Read more
Making Marketing Automation a Reality
4 June 2019

Making Marketing Automation a Reality

The case for marketing automation is becoming more and more compelling, with companies becoming more aware of the benefits such as increased sales, reduced costs, and improved customer experience. But the path to successful adoption and implementation of this technology is not always clear.

Read more
On-Demand Strategies APAC
22 May 2019

On-Demand Strategies APAC

Did you know that over a third of all webinar attendance is on-demand? – NOT LIVE! Find out how to extend the life of your webinars and increasing your audience during this webinar.

Read more
Savage Marketing
12 June 2019

Savage Marketing

Unleash your marketing superpowers at Savage Marketing 2019 - a place to learn, share, and network. This is not your average marketing event. It's where the mightiest marketers and digital leaders come together to exchange their most daring ideas on customer journey, data-driven strategies, storytelling, engaging immersive content, and mobile advertising.

Read more