In this persona workshop, we’ll look at:
- What personas are and why you should use them
- Finding out who your personas are and how to write them
- How personas benefit the success of your content marketing campaign.
What you’ll get from this content marketing webinar
Personas are a vital tool in a marketer’s arsenal. Particularly, for those marketers that are looking at creating compelling, content marketing campaigns that attract AND engage an audience. This content marketing webinar will also give you the chance to ask our resident content strategist any questions you have around starting a content marketing strategy in the B2B world.
Make sure your content marketing is effective.