What's on

Webinar: Winning The Digital Experience Game

Webinar: Winning The Digital Experience Game

Customer expectations of the online experience continues to rise, and businesses are often caught racing to catch up. Yes, the idea of a continuously personal and relevant customer-journey that spans across every touchpoint is a common goal, but nearly every company faces technological and process related roadblocks when it comes to creating this ideal journey.

Overcoming the 4 biggest digital challenges with innovations in DX

In this webinar, we look at 4 major challenges businesses are facing when it comes to digital experience (as recently highlighted by Forrester Analyst, Mark Grannan) and dive into the strategies your company can take to create a differentiating experience that hooks your visitors.

Join Kevin Cochrane, BloomReach CMO, and Arjé Cahn, BloomReach EMEA CTO, for a one hour webinar with insights into rising tactics, such as intelligent content and value-based personalization, that can help you surpass customer expectations and remove the roadblocks to the ideal customer journey.

This webinar will dive into the following challenges:

  •     Broken content lifecycles
  •     Manual, siloed web publishing which leads to fragmentation of the digital brand
  •     Weighty, overly-customized systems that require high-cost web operations
  •     The barrage of unscalable tools that can’t handle your experience end-to-end

Speakers Include:

Kevin Cochrane, Chief Marketing Officer, BloomReach

 

Kevin Cochrane leads the global marketing team at BloomReach, charting the company’s strategy for international growth and broad market penetration. Kevin has been a leader of the CMS industry since its inception, leading marketing teams to success at companies such as Interwoven, Alfresco, and Adobe. He continues to be a thought leader and visionary in the Digital Experience space.

 

Arjé Cahn, Chief Technologie Officer, BloomReach

 

As CTO and co-founder of Hippo, Arjé is the technical brain behind the BloomReach digital experience platform. He has earned his stripes in the open-source world as an elected member of the Apache Software Foundation. He was listed as a top 5 CMS executive under 35 by CMSWire and is a frequent speaker at conferences on web experience management and open-source.

Tuesday, April 25, 2017 - 8am PT / 11am ET / 4pm GMT/ 5pm CET

 

Other upcoming events

See all
Digiday Retail Summit - Austin,TX
21 February 2018

Digiday Retail Summit - Austin,TX

Join us at the Digiday Retail Summit to discuss the shift the Amazon effect is having on the retail industry and its customers, from being able to share your brand story to acquiring data to develop better messaging and products.

Read more
Digital Summit - Phoenix, AZ
21 February 2018

Digital Summit - Phoenix, AZ

Join your peers for 2 days jam packed with digital marketing best practices, latest trends and strategy. See why people keep coming back year after year!

Read more
Digital Marketing for Financial Services - San Francisco
23 February 2018

Digital Marketing for Financial Services - San Francisco

Drive conversion, create loyalty, and maintain your competitive edge. Adopt cutting edge tactics from leading innovators to differentiate your financial brand.

Read more
PPC Masters - Berlin, Germany
21 February 2018

PPC Masters - Berlin, Germany

This is the conference for everyone who deals with clicks! The PPC Masters is the ideal venue for online marketers who work at an advanced and expert level and deal with the purchase of high click volume on platforms such as Google and Facebook on a daily basis.

Read more
eTail West 2018
26 February 2018

eTail West 2018

Born in 1999, eTail is where the top minds at America's most successful retailers meet and learn. With the most disruptive content and focus on technology, eTail is designed to help you optimize the profits from your business. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways.

Read more