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Webinar: Connecting Content & Commerce: Here’s How—and Why

Webinar: Connecting Content & Commerce: Here’s How—and Why

This webinar will address how retailers can integrate content and commerce to clear a direct path to purchase from enhanced content such as videos, photography, how-to guides, customer stories and more.

Rich content puts out a welcome mat for online shoppers to engage more deeply with your brand. But without the right connection to your product catalog, even the most compelling content won’t bring sales through the door.

This webinar will address how retailers can integrate content and commerce to clear a direct path to purchase from enhanced content such as videos, photography, how-to guides, customer stories and more.  We’ll hear how new technologies powering features like shoppable pages seamlessly blend content and commerce, and why the ability to fully leverage content to drive sales is creating an edge for individual retailers in an increasingly-marketplace-driven shopping environment.

Join guests Brendan Witcher, Principal Analyst at Forrester, Rick Renaud, E-commerce Director at America’s Gardening Resource, and Jeff Romero, SEO Program Manager at Lumens, for a thought-provoking conversation on how to move the dial on your own content marketing initiatives.

Space is limited, so save your seat today!

Speakers Include:

Allison Enright - (MODERATOR), Editor - Internet Retailer Magazine
Brendan Witcher - (Guest Speaker), Principal Analyst, Forrester
Rick Renaud, E-commerce Director, America's Gardening Resource
Jeff Romero, SEO Program Manager, Lumens
Christina Augustine, Head of Customer Success, BloomReach

ET

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