What's on

Webinar: Connecting Content & Commerce: Here’s How—and Why

Webinar: Connecting Content & Commerce: Here’s How—and Why

This webinar will address how retailers can integrate content and commerce to clear a direct path to purchase from enhanced content such as videos, photography, how-to guides, customer stories and more.

Rich content puts out a welcome mat for online shoppers to engage more deeply with your brand. But without the right connection to your product catalog, even the most compelling content won’t bring sales through the door.

This webinar will address how retailers can integrate content and commerce to clear a direct path to purchase from enhanced content such as videos, photography, how-to guides, customer stories and more.  We’ll hear how new technologies powering features like shoppable pages seamlessly blend content and commerce, and why the ability to fully leverage content to drive sales is creating an edge for individual retailers in an increasingly-marketplace-driven shopping environment.

Join guests Brendan Witcher, Principal Analyst at Forrester, Rick Renaud, E-commerce Director at America’s Gardening Resource, and Jeff Romero, SEO Program Manager at Lumens, for a thought-provoking conversation on how to move the dial on your own content marketing initiatives.

Space is limited, so save your seat today!

Speakers Include:

Allison Enright - (MODERATOR), Editor - Internet Retailer Magazine
Brendan Witcher - (Guest Speaker), Principal Analyst, Forrester
Rick Renaud, E-commerce Director, America's Gardening Resource
Jeff Romero, SEO Program Manager, Lumens
Christina Augustine, Head of Customer Success, BloomReach

ET

Other upcoming events

See all
MarTech Festival
30 October 2019

MarTech Festival

For one jam-packed day, #MarTechFest takes place at Hawker House. A far cry from your typical hotel conference room, the unique and quirky venue is packed with bars, street food, pool tables and more!

Read more
Vibe Marketers Fest
5 November 2019

Vibe Marketers Fest

Vibe Marketers Fest is the Middle East's largest marketing technology summit. The second edition promises to be full of insights, knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

Read more
Internet Summit '19
13 November 2019

Internet Summit '19

90+ in-depth, trend-forward digital marketing sessions & workshops – each tons of practical takeaways and ideas to keep you ahead in the digital economy.

Read more
The Digital & Affiliate Marketing International Expo
24 November 2019

The Digital & Affiliate Marketing International Expo

The Digital & Affiliate Marketing International Expo (DMIEXPO) in Israel, where you’ll be able to take advantage of a unique event for meeting the leading digital & performance marketing professionals, executives, affiliates, partners, lead generation experts, and new opportunities.

Read more
Social Media Week: London
31 October 2019

Social Media Week: London

Social Media Week is made up of professionals at the intersection of media, marketing and technology across a range of industries including marketing, advertising, communications, media, publishing, technology and entertainment.

Read more