What's on

Webinar: Connecting Content & Commerce: Here’s How—and Why

Webinar: Connecting Content & Commerce: Here’s How—and Why

This webinar will address how retailers can integrate content and commerce to clear a direct path to purchase from enhanced content such as videos, photography, how-to guides, customer stories and more.

Rich content puts out a welcome mat for online shoppers to engage more deeply with your brand. But without the right connection to your product catalog, even the most compelling content won’t bring sales through the door.

This webinar will address how retailers can integrate content and commerce to clear a direct path to purchase from enhanced content such as videos, photography, how-to guides, customer stories and more.  We’ll hear how new technologies powering features like shoppable pages seamlessly blend content and commerce, and why the ability to fully leverage content to drive sales is creating an edge for individual retailers in an increasingly-marketplace-driven shopping environment.

Join guests Brendan Witcher, Principal Analyst at Forrester, Rick Renaud, E-commerce Director at America’s Gardening Resource, and Jeff Romero, SEO Program Manager at Lumens, for a thought-provoking conversation on how to move the dial on your own content marketing initiatives.

Space is limited, so save your seat today!

Speakers Include:

Allison Enright - (MODERATOR), Editor - Internet Retailer Magazine
Brendan Witcher - (Guest Speaker), Principal Analyst, Forrester
Rick Renaud, E-commerce Director, America's Gardening Resource
Jeff Romero, SEO Program Manager, Lumens
Christina Augustine, Head of Customer Success, BloomReach

ET

Other upcoming events

See all
Marketing Fundamentals: Build Engagement and Drive Revenue
22 August 2019

Marketing Fundamentals: Build Engagement and Drive Revenue

Join Act-On as they break down the customer journey for marketers into three distinct conversations.

Read more
How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation
17 September 2019

How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation

Join London Research Director, Linus Gregoriadis as he uncovers how B2B lead generation leaders are using webinars as part of a successful demand generation strategy.

Read more
The Marketing Technology Conference
16 September 2019

The Marketing Technology Conference

Join us at The MarTech Conference, September 16-18 in Boston, to become a master of marketing in the digital age.

Read more
MarTech Festival
30 October 2019

MarTech Festival

For one jam-packed day, #MarTechFest takes place at Hawker House. A far cry from your typical hotel conference room, the unique and quirky venue is packed with bars, street food, pool tables and more!

Read more
Vibe Marketers Fest
5 November 2019

Vibe Marketers Fest

Vibe Marketers Fest is the Middle East's largest marketing technology summit. The second edition promises to be full of insights, knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

Read more