What's on

Webinar: Connecting Content & Commerce: Here’s How—and Why

Webinar: Connecting Content & Commerce: Here’s How—and Why

This webinar will address how retailers can integrate content and commerce to clear a direct path to purchase from enhanced content such as videos, photography, how-to guides, customer stories and more.

Rich content puts out a welcome mat for online shoppers to engage more deeply with your brand. But without the right connection to your product catalog, even the most compelling content won’t bring sales through the door.

This webinar will address how retailers can integrate content and commerce to clear a direct path to purchase from enhanced content such as videos, photography, how-to guides, customer stories and more.  We’ll hear how new technologies powering features like shoppable pages seamlessly blend content and commerce, and why the ability to fully leverage content to drive sales is creating an edge for individual retailers in an increasingly-marketplace-driven shopping environment.

Join guests Brendan Witcher, Principal Analyst at Forrester, Rick Renaud, E-commerce Director at America’s Gardening Resource, and Jeff Romero, SEO Program Manager at Lumens, for a thought-provoking conversation on how to move the dial on your own content marketing initiatives.

Space is limited, so save your seat today!

Speakers Include:

Allison Enright - (MODERATOR), Editor - Internet Retailer Magazine
Brendan Witcher - (Guest Speaker), Principal Analyst, Forrester
Rick Renaud, E-commerce Director, America's Gardening Resource
Jeff Romero, SEO Program Manager, Lumens
Christina Augustine, Head of Customer Success, BloomReach

ET

Other upcoming events

See all
Digital Summit - Chicago
24 October 2017

Digital Summit - Chicago

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

Read more
SMX East - New York
24 October 2017

SMX East - New York

Want to succeed in search marketing? Join us in New York City for the world’s largest search engine marketing conference, expo and workshops! Attend SMX East for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas.

Read more
Hero Conf - London
23 October 2017

Hero Conf - London

Hero Conf returns to London for a third annual event, 23-25 October 2017 at The Brewery. Hero Conf is a gathering of digital advertising pros looking for a training event that doesn’t just cover PPC, but focuses on PPC alone.

Read more
Programmatic I/O Conference - New York
25 October 2017

Programmatic I/O Conference - New York

Join 1,500+ attendees at Adexchanger's Programmatic I/O Conference in New Yorkk - The original and world's largest conference focused on programmatic media and marketing.

Read more
Adtech - London
29 November 2017

Adtech - London

ad:tech London has long been the UK's global gathering of marketing and advertising technology players. Over twelve years later, ad:tech still delivers the global advertisers, tech innovators and media powerhouses who fuel the 'MADtech' conversation.

Read more