The recent phenomenon of show rooming (literally using a store as a showroom/comparison shopping environment instead of getting customers to purchase), store closings and the growth in digital channels have greatly impacted brick and mortar sales. Brick and mortar retailers are at a pivotal point in time. The goal of a store (whether pop up or permanent) is simple: to convert customers.

How can retailers make the in-store purchase process as easy as it is online, to ensure that stores are hitting not only traffic numbers, but conversion numbers? As a result, WBR created a brand new conference focused on the pain points of retailers.

The Future Stores conference provides tactical strategies for retailers (with brick and mortar stores) to improve and increase conversion rates in-store, as well as make the store and cross-channel shopping experience as seamless and easy as it is online.

Tickets from (£): 1199

Speakers Include:

Michael Durbridge, Director of Omni-Channel, B&Q
Sienne Veit, Director, Online Product, John Lewis
Leif Bode Nielsen, Omni-Channel Specialist, EMEA, Lego Group
Worth Darling, Director Omni-Channel & Digital Retail, Global Sales, Adidas
John Pillar, Chief Technology Officer, Arcadia Group Ltd.
Kelly Tolan, Head of Customer Experience, Retail, Virgin Media
Julian Burnett, Chief Information Officer, House of Fraser
Myf Ryan, Director of Marketing - UK & Europe, Westfield UK
Hauk Landsverk, Head of Digital Business Development, Elkjøp- Dixons Carphone
Jennifer Fruehauf, Multichannel Strategy & Execution, Vodafone
Thomas Klausbo, Digital Director, Co-op Denmark

Topics Include:

• The Rise Of The Digital Store 
• Achieving Customer Centricity 
• Leveraging Online Traffic
• Capitalising On iBeacons 
• Deploying Omnichannel at a Global Scale 
• Human vs Technology Interactions
• Innovation In The Start Up World
• Igniting Internal Buy-In
• Evaluating New Payment Options 
• Innovating The Customer Journey 
• Avoiding The Technology Disconnect