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Technology For Marketing (TFM) - London

Technology For Marketing (TFM) - London

Find the right technology to transform your marketing and grow your business by attending the Technology for Marketing (TFM) event. Taking place 28-29 September at Olympia London, expect to be wowed by experiential content exploring your tech DNA, see killer keynotes from top brands, and get specialist training and tech demonstrations tailored to your needs.

Visit TFM and you’ll benefit from:

  • Expert marketing advice - 8 keynotes from those leading the way in marketing and technology including content marketing legend Joe Pulizzi and Dave Coplin, Chief Envisioning Officer of Microsoft UK.
  • Practical marketing tips and takeaways - 5 conference theatres featuring brands including News UK, Nuffield Health, Standard Life and many more.
  • New martech to improve the way you work - over 100 marketing tech providers covering email, content marketing, social, search, data, analytics, automation and CRM systems.
  • Supplier Matchmaking Programme - get help from our team of experts on what tech would suit your needs.
  • Learning from and meeting other senior marketers - network with over 8,000 senior marketers and technologists.
  • Demo Zone - watch live tech demos that can improve your campaigns, convert customers and optimise your results.

Speakers Include:

Dave Coplin, Chief Envisioning Officer, Microsoft UK
Computers risk becoming less of a productivity tool and more like information fire hoses, drowning us in a deluge of data that prevents us from doing meaningful work. Dave can help you shape your way of thinking.

Ritesh Patel, EVP and CDO, Ogilvy CommonHealth Worldwide
Caring for human: Learning how pharmaceutical industry embraced technology to get closer to the customers. The healthcare industry is arguably the most complex when it comes to the adoption of technologies. Ritesh demonstrates how embracing new technologies has paved a way to create new and better experience for digital-enabled customers. Ritesh has 18 years of digital media, technology and operations experience in multiple industry verticals.

Joe Pulizzi, Founder, Content Marketing Institute
The Myth of Content Marketing: Most marketers who say they do it, really aren't. Joe is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe will be giving an insight into why so many marketers are failing at content marketing and how you can succeed with your content marketing program.

See Agenda for the complete list of event speakers.

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Wednesday 28 September 2016

Keynote Arena

11:00-11:15  What truly drives omni-channel success?
Michelle Beeson, Analyst Ecommerce and Channel Strategy, Forrester

13:00-13:15 Why the future of commerce is messaging
Adam Levene, Founder & CEO, Hero

14:00-14:45 Scaling a business: Blending entrepreneurship with technology
Renaud Visage, Co-Founder & CTO, Eventbrite

Data & Analytics Conference Theatre

10:00-10:30 Restructuring The Times & The Sun for digital transformation
Dom Carter, Chief Commercial Officer, News UK

11:00-11:30 Welcome to Shell: Improving customer engagement through effective use of data & analytics
Fiona Sweeney, Customer Strategy & Planning Consultant, Shell Retail

12:00-12:30 Effective Account Based Marketing: how to use data & analytics for new business development success
Raymond Wright, Global Head of Partnership, Lead Forensics

13:00-13:30 Attribution: What can it do for you?
Andy Dubickas, Director Global Solution Consulting, Visual IQ

15:00-15:30 GDPR: – How marketers can plan for success under the new regulations
Simon Blanchard, Associate, Opt-4

Marketing Automation & Cross-Platform Conference Theatre

10:00-10:30 The state of lifecycle measurement & automation
Dave Chaffey, CEO & Co-Founder, Smart Insights

11:00-11:30 How to predict your customer's next move with the power of data
Laura McHenry, Marketing Director, RedEye
Roisin Campbell, Head of Strategy, RedEye

12:00-12:30 Capitalising on major entertainment events in an innovative way to drive individual consumer engagement for Mitchells & Butlers and Dell
Will Stuart-Jones, Consultant, 3radical

13:00-13:30 Marketing tips to overcome a lack of direct customer data
Neema Shah Khan, Senior Brand and Partnership Manager, Freeview

14:00-14:30 How Subaru are using marketing automation & customer analytics to accelerate marketing success
Howard Ormesher, Group CRM Director, IM Group
Jemma Hardyman, Consultant, BlueVenn

15:00-15:30 Automation strategy: 5 steps to your automation strategy
Skip Fidura, Client Service Director, dotmailer

Thursday 29 September 2016

Keynote Arena

10:00-10:45 IBM Watson & the Internet of Things: Transforming the customer experience & transforming lives
Deon Newman, CMO & VP Marketing , IBM Watson Internet of Things

12:00-12:45 Caring for humans: Learning how the pharmaceutical industry embraced technology to get closer to their customers
Ritesh Patel, EVP & CDO, Ogilvy CommonHealth Worldwide

13:15-13:30 VR Moonshots
Henry Stuart, Co-Founder & CEO, Visualise

15:15-16:00 Driving value & valuation through digital
Alex Wright, Co-Founder & CEO, Friday
Nisreen Shocair, President Middle East & North Africa, Virgin Megastore

Search & Email Marketing Conference Theatre

10:00-10:30 Advanced email marketing orchestration
Jon Stanesby, Director Strategic Services EMEA, Oracle Marketing Cloud

11:00-11:30 Revolutionise your email marketing: The 6 stages of email sophistication
Jenna Tiffany, Lead Digital Marketing Strategist, Communicator

12:00-12:30 5 easy things you must do to improve your search rankings
Kelvin Newman, CEO, Roughagenda

13:00-13:30 How do they do it? Marketers are achieving stellar results with personalised email marketing, you can too.
Danielle Woolley, Customer Success Manager, Adestra

14:00-14:30 What do consumers actually want from email? Top tactics to future-proof your email strategy!
Komal Helyer, Head of Marketing, Pure360

15:00-16:00 A.I. Marketing Masterclass
Steve King, Founder & CEO, Black Swan

Social Media & Content Marketing Conference Theatre

10:00-10:30 Omni-channel today & tomorrow
Simon Etherington, MD UK, Sitecore 

12:00-12:30 Guess what? Video is kinda a BIG deal!
Joe Edwards, Director of Global Campaign Development, Sage

15:00-15:30 Digital asset management: How images & videos are key to the success of digital marketing
Theresa Regli, Managing Partner and Principal Analyst, Real Story Group
Kevin Sutherland, Chief Strategy Officer, Seven
Simon Baker, Head of Branded Content, ITN Productions

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