What's on

Categories Data & Analytics
Mexico's Customer Festival 2016

Mexico's Customer Festival 2016

An event that brings together all aspects of the relationship with the customer loyalty strategies and the implementation Omnichannel assertive strategies Big Data, consumer experience, and payments.

Mexico's Customer Festival joins brands B2C leaders in the sales, travel, financial services and more to discuss best practices to build a cohesive strategy of customer loyalty to the Mexican audience. More than 200 executives from brand loyalty and CRM will gather to show the most innovative customer relationship, analysis and experience.

Create a unique and magical experience for the customer

The event 

Creating a unique and magical experience for the customer is now more difficult than ever. That's why Mexico's leading brands have begun to offer a more synchronized experience. It is important asgurarte that your customers can buy your product, procrar information, and communicate with your brand in the same place in an easy and fun way. Mexican companies need to find solutions providers that can help them to start this process.

Who sponsors?

  • Brand and design consultants
  • Engineering companies
  • Technology stores
  • Location-based solutions
  • digital signage and screens
  • Management companies and training

Who attends?

  • CMOs
  • OOs
  • Directors Customer Experience
  • Marketing Directors
  • Customer Service Directors
  • Heads of Store Design

Tickets from ($): 475

Speakers Include:

Felix Ramirez, Corporate Communications Director, McDonalds 
Rodrigo Gutierrez, Chief Executive Officer, PAYBACK 
Selman Carreaga, VP Marketing Mexico Business Unit, Coca Cola Company 
Carlos Silva, Senior Territory Manager, Oracle Marketing Coud, Oracle 
Carlos Solares, Digital Marketing Manager KLA, Kellogg Company 
Edgar Vargas, Head of Value Added Programs, Pfizer Mexico 
Milos Milic, Head of User Experience & Innovation, Walmart
Lilian Amador, Subdirector Inteligencia Analitica, Banorte 
Jaime Aparicio, Regional Managing Director LatAm, Easy Taxi 
Rafael Aparicio, Volkswagen 
Cui Arroyo, eCommerce Director Digital Operations, Walmart eCommerce
Nathalie Baaklini, Sub Director of Marketing, El Palacio de Hierro
Carola Fernandex, Marketing Director, Cinemex  
Jorge Fuentes Vega, Digital Analytics & Big Data Director, TV Azteca 
Salvador Gabarro, Big Data & Customer Analytics Director, AT&T
Santiago Kuribrena, Head of Media Mexico, Twitter 

 

Topics Include: 

  • How overcome infrastructure barriers; the need to plan ahead technological approaches
  • Where the commitment is directed to the consumer? The experience of 90 years of Coca Cola in Mexico
  • Mobile Consumer - technology and purchasing power in the hands of the final customer
  • Digital Loyalty 
  • Where are your Data? 
  • Metrics and Meaurements 
  • Evolving the E-Commerce 
  • The actual customization: Global Innovation accessible to Mexican suppliers and consumers 
  • Are you ready to understand consumer needs and capitalize on events like the Good End to achieve higher sales
  • The omni-channel approach - developed the multi-channel concept to achieve a simple and consistent experience regardless of the channel used
  • Beyond points: intangible benefits in loyalty programs 
  • Adding value to the brand: loyalty applied to other parts of the value chain
  • Achieving lasting relationships and a positive impact on the lifestyle of patients through loyalty programs specific to the pharmaceutical industry 

Other upcoming events

See all
Savant eCommerce Amsterdam 2021
12 October 2021

Savant eCommerce Amsterdam 2021

Driving profitability in times of shrinking margins and a look into the new decade in CX and Omnichannel. The challenges of eCommerce in the Benelux region are complex. Because the local online retail space is one of the most mature and competitive markets in the world. The best way to stand out of the crowd is a unique and comprehensive customer experience.

Read more
Savant eCommerce Berlin
26 October 2021

Savant eCommerce Berlin

A prestigious event where top level speakers and industry leading executives discuss the latest trends, network and build meaningful relationships. Join us at Savant eCommerce Berlin for two days of inspirational and best-practice sharing content, relaxed and engaging networking, and to learn from some of the eCommerce market leaders in the industry!

Read more
Savant eCommerce London
14 September 2021

Savant eCommerce London

Savant eCommerce London will explore both established and innovative approaches for you to efficiently drive profitability within your organisation. A retailer in the 2020s must explore all avenues of ensuring profitability so we will put a spotlight on several factors that need to be optimised.

Read more
Utah DMC Digital Marketing Conference
27 August 2021

Utah DMC Digital Marketing Conference

The Utah Digital Marketing Collective invites you to our 6th annual digital marketing conference. Come learn the latest marketing trends, strategies, and tools from industry-leading speakers while cultivating new relationships with industry leaders and local gurus. This event is Utah’s premier digital marketing conference: if you miss it, you miss out.

Read more
growth marketing SUMMIT 2021
2 September 2021

growth marketing SUMMIT 2021

A world class conference about digital growth. As Europe's biggest conference for digital growth and optimization, we unite like-minded optimizers from around the world. Share topics that move the digital world and learn from world-class talks. The growth marketing SUMMIT is less about Conversion Uplifts. Rather, it is about a data-driven, customer-oriented and agile approach to scale sustainably.

Read more