Most companies know they should retain customers and build a loyal following, but many don’t know how to do it...

The American market has always set the standards of customer experiences, but it has become harder and harder for companies to deal with their clients holistically and follow the pace of their ever-changing preferences. The rise of new channels of experience, smart technologies, data analytics, and the need for convenient services are now mandatory fields for B2C organizations that truly want to be centered in their customer. 

2015 marked a move of the event to New York City for a one-day conference attended by 350+ representatives from retail, airlines, banks, telco and hospitality. We've made it convenient for C-Level executives from those organizations to be gathered for a full day of strategic content and high level networking in the center of customer-centered businesses.

The America's Customer Festival  has been re-modelled to help marketing teams across the U.S. take their marketing to another level. The event is comprised of three dedicated conference tracks: 

Loyalty: Ideas, strategies and technologies to drive customer loyalty
Experience: Innovations from across the Americas on customer experience 
Analytics: Technologies and ideas to gain insight from data 

Speakers Include: 

Lindsay Andrews, CO-Founder, Minibar Delivery 
Melissa Baird, Director of Product & Operations, Bonobos 
Tom Barton, Product Marketing Manager, Klein Tools 
Mike Beck, Chief Sales Officer & Head of Marketing, Direct Energy 
Amit Bhardwaj, Senior Director of Customer Loyalty, Marsh Supermarkets 
Carlo Cardilli, Senior Business Leader, Mastercard Worldwide
Kristin Cardona, Director of Loyalty Strategy, Hilton Worldwide 
Eli Gill, Manager of Strategy & Operations, Groupon
Michael Gore, Global Card & Loyalty Manager, Exxonmobil 
Jack Hanlon, VP of Analytics, JET.COM 
Tony Harris, President, Thorntons 
Gary Kearns, Group Executive of Information Services, Mastercard Advisors 
Chi-Yi Kuan, Director, Business Analytics, LinkedIn 

Topics Include:

• Loyalty strategy 
• Managing loyalty members 
• Loyalty rewards 
• Short-term loyalty programmes 
• Loyalty technology 
• Measuring and quantifying loyalty 
  
  Experience 
• Differentiating you brand
• Marketing Channels 
• Personalisations 
• Service Design 
• Ratings and reviews 
• Experience technology
  
  Analytics 
• Data-driven marketing 
• Pedictive analytics 
• Data sourcing and preparation 
• Unstructured data insight 
• Attribution and optimisation 
• Visualisation and reporting