The Omnichannel consumer journey: from online to brick and mortar shopping
One of the main challenges for companies today is offering a seamless and consistent customer experience across different channels. Many of you can relate to the fact that most of our shopping experiences today start online and end up in a real store. As consumers, we expect (even better: demand!) that companies move quickly to adapt to our ever changing needs and desires and find innovative solutions to delight and engage us.
On this session with leading FashionTech scout and former ASOS Ventures co-founder and Investment Director, Daniel Bobroff, you will find out more on how technology is rapidly changing the landscape and how you should consider the buying journey between online to brick and mortar shopping within the context of your business. We will discuss new opportunities for brands to transform their customers' journey through an experience that might start online and end in a physical store.