From UX to EX: Using neuromarketing to put emotion at the heart of the brief and creating remarkable shopping experience
Ecommerce stores are not exempt from creating remarkable shopping experiences. Just like shops on the high street, an online store should be an experience to remember. Tech will always change, but the one thing that will always be disruptive are people - which is why it is more important than ever to put human emotion at the heart of every design. Backed by principles of neuroscience, this session will educate attendees on why the future of UX - to be replaced by EX (emotional experience) - is in humanising the digital landscape.