What's on

Categories Advertising
Metamorphosis - A Balanced Future For Media

Metamorphosis - A Balanced Future For Media

Metamorphosis is the first step in a concerted response to significant disruptions in the media industry that feel both inevitable and profoundly challenging.

WHY THIS CONFERENCE IS DIFFERENT
We're focused on discussing solutions - not just rehashing the ongoing issues with AdBlocking and Privacy issues

We're inviting people from all stakeholder groups: Advertisers, Publishers and Privacy Specialists - not just a vertical 1-sided conference

The outputs from the conference will be provided to a group of individuals, teams and startups to help the industry solve our very specific challenges.

At the Metamorphosis Conference we will have honest, informed, strategic exploration and evaluation of key market dynamics with balanced discourse between all key stakeholder groups and critical thought leadership focused on positive action.​

Tickets from (£) : 155

Speakers Include: 

Graham Ruddick, CEO, Digital Doughnut 
Paul Alexander, Creative Partnerships, Google 
Michael Bayler, Management Consultant 
Agather Caffier, Privacy Strategist, Digital Management Inc. 
Clare O'brien, Senior Programmes Managger, IAB UK 
Chris Duncan, Chief Customer Officer, News UK 
Roi Carthy, Chief Marketing Officer, Shine
James Schad, Business Director, Vizeum 
Graham Thomas, Board Director Marketing, Deutsche Telekom UK Ltd 
Felix Velarde, Consultant Speaker, Trainer & Mentor to Agency Owners 
Ben Williams, Comms/Ops Manager, AdBlock Plus

12:30 Arrival and Networking at The Trampery

1:00 Introduction and Welcome

1:15 “A Shift of Power”
Michael Bayler – Industry Thought Leader

1:45 “The What of Digital Media Disruption” Panel session discussing "How did we get here?" "What do consumers think/want?" "Is AdBlocking Ethical?" "The rise of programmatic?" "What's this about malware?" "What and how much data are we really collecting?"

2:30 “Are we swimming in the river of denial?”
Graham Ruddick - Digital Doughnut

3:00 Coffee / Networking Break

3:30 Start-up Showcase: Meet 3 start-ups who are working on solutions to these challenges

3:45 “The So What" Panel session discussing "How is this really impacting publisher’s revenue numbers?" "Is this really helping consumers protect their privacy?" "How worried are brands/agencies about AdBlocking and new privacy laws?" "What about mobile network and data usage?" "How affected is mobile?"

4:15 “Privacy vs. Commerce” The two need not be mutually exclusive. It's all about getting the right balance.
Agathe Caffier - DMI

4:45 “The What Next?" Panel session discussing, "New business models?" "Paywalls, subscriptions, micropayments?", "Draw down the shutters?", "Content consolidation?".

5:45 Wrap up and Thank You

6:00 Drinks and Networking at The Artillery Arms

Other upcoming events

See all
Adobe Summit - London
27 April 2021

Adobe Summit - London

If you’re creating, optimizing, or monetizing customer experiences, you belong at this global event. Join Adobe to expand your skills, engage with other Experience Makers, and be inspired to create exceptional experiences that drive business growth and customer loyalty.

Read more
The Martech Conference
17 March 2021

The Martech Conference

This exclusive virtual experience will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies -- all from the comfort and safety of your own computer.

Read more
Social Media Strategies Summit Virtual Event 2021
25 February 2021

Social Media Strategies Summit Virtual Event 2021

The premier online event for senior marketers like you – a unique opportunity to engage in 2 days of interactive learning and insightful discussion to find solutions to the social media and digital marketing challenges affecting your bottom line.

Read more
Ad World 2021
3 May 2021

Ad World 2021

For three days, Ad World will stream 15+ digital advertising tracks, consisting of hyper-focused speeches, workshops and a live Q&A session to help take your business to the next level.

Read more
LeadsCon 2021
14 April 2021

LeadsCon 2021

Join marketers from across the globe for the undeniable, must-attend lead generation event of the year. Executive-level speakers provide new strategies and unique insights to start nurturing and converting more quality leads.

Read more