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Metamorphosis - A Balanced Future For Media

Metamorphosis - A Balanced Future For Media

Metamorphosis is the first step in a concerted response to significant disruptions in the media industry that feel both inevitable and profoundly challenging.

WHY THIS CONFERENCE IS DIFFERENT
We're focused on discussing solutions - not just rehashing the ongoing issues with AdBlocking and Privacy issues

We're inviting people from all stakeholder groups: Advertisers, Publishers and Privacy Specialists - not just a vertical 1-sided conference

The outputs from the conference will be provided to a group of individuals, teams and startups to help the industry solve our very specific challenges.

At the Metamorphosis Conference we will have honest, informed, strategic exploration and evaluation of key market dynamics with balanced discourse between all key stakeholder groups and critical thought leadership focused on positive action.​

Tickets from (£) : 155

Speakers Include: 

Graham Ruddick, CEO, Digital Doughnut 
Paul Alexander, Creative Partnerships, Google 
Michael Bayler, Management Consultant 
Agather Caffier, Privacy Strategist, Digital Management Inc. 
Clare O'brien, Senior Programmes Managger, IAB UK 
Chris Duncan, Chief Customer Officer, News UK 
Roi Carthy, Chief Marketing Officer, Shine
James Schad, Business Director, Vizeum 
Graham Thomas, Board Director Marketing, Deutsche Telekom UK Ltd 
Felix Velarde, Consultant Speaker, Trainer & Mentor to Agency Owners 
Ben Williams, Comms/Ops Manager, AdBlock Plus

12:30 Arrival and Networking at The Trampery

1:00 Introduction and Welcome

1:15 “A Shift of Power”
Michael Bayler – Industry Thought Leader

1:45 “The What of Digital Media Disruption” Panel session discussing "How did we get here?" "What do consumers think/want?" "Is AdBlocking Ethical?" "The rise of programmatic?" "What's this about malware?" "What and how much data are we really collecting?"

2:30 “Are we swimming in the river of denial?”
Graham Ruddick - Digital Doughnut

3:00 Coffee / Networking Break

3:30 Start-up Showcase: Meet 3 start-ups who are working on solutions to these challenges

3:45 “The So What" Panel session discussing "How is this really impacting publisher’s revenue numbers?" "Is this really helping consumers protect their privacy?" "How worried are brands/agencies about AdBlocking and new privacy laws?" "What about mobile network and data usage?" "How affected is mobile?"

4:15 “Privacy vs. Commerce” The two need not be mutually exclusive. It's all about getting the right balance.
Agathe Caffier - DMI

4:45 “The What Next?" Panel session discussing, "New business models?" "Paywalls, subscriptions, micropayments?", "Draw down the shutters?", "Content consolidation?".

5:45 Wrap up and Thank You

6:00 Drinks and Networking at The Artillery Arms

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